introduction into facebook marketing
DESCRIPTION
A brief introduction on how Facebook Marketing works including how to create Facebook Pages & Ads. Tips on Facebook marketing to capture fans.TRANSCRIPT
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Marketing
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Intro
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Today’s Topic
• Overview of Social Media
• How does Facebook Marketing work?
• Facebook platform stack
• Facebook Fan Page
• How to create a Fan Page?
• How to create an app for your Fan Page?
• Marketing techniques
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Overview of Social Media
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Whats Social Media?
Social media provides the way people share idea, thoughts, content & relationship online.
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Social Media Marketing
• Social Media Marketing (SMM) is a new way for organizations to interact and converse with their customer communities online.
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What is NOT Social Media?
• Build it and they will come
• Using Social Media to broadcast, not to LISTEN
• It’s FREE!
• You have to react to each negative comment
• About hard selling
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What is Social Media?
Some says its about Content, Content, Content!
Some say it’s about Conversation?Which is right?
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Is Social Media a Fad?
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Social Media works both ways
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Hi Shameful!
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Why do you need to be in?
Facebook 750 million active users
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Top 5 Countries
United States 153 075 360
Indonesia 39 168 140
India 31 994 260
United Kingdom 29 785 640
Turkey 29 643 160
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Asian Top 10
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Why do you need to be in?
• Facebook has 11.3 million users in Malaysia (Aug 2011)
• 6 million male and 5.2 million female (Aug 2011)
• Penetration of Facebook in Malaysia to population: 27.11 % (Mid 2010)
• Penetration of Facebook in Malaysia to population: 40 %! (Aug 2011)
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is the dominant social network site
But not in all markets• China• Taiwan• Vietnam• Japan• Korea
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Facebook vs Orkut
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Platform
Social Plugins Dialogs
Graph APIUser, App, Page, Credits, Places, Ads
StandardsHTTP, HTML 5, JSON, OAuth, Open Graph
Website
Mobile Apps
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Marketing
Facebook Ad
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Build
• Evaluate your assets
• What is your objective?
• Start with a Page
• Build fan page
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Engage
Publish to your page
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Engage
• Post short updates and time sensitive
• Best time 8.30 AM, 4.30PM, 12.00AM
• Use tools like
• Ask question
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Engage
Include photos & videos
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Amplify
• Facebook Ads
• Facebook Sponsored Stories
• Contest
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Build Fan PageBuild an App
Customize the Welcome Page
Fan-gating
BUILD
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Create a Fan PageStep 1
• Go to http://www.facebook.com/pages/create.php
Step 2• Select a type that fits your need for your business/brand/product
Step 3• Fill in the relevant information, check on the I agree to Facebook
Pages Terms and click on “Get Started” button
Step 4• Done.
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Create Page
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FB Places
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Vanity URL
You will need a minimum 25 Likes
Instead of http://www.facebook.com/pages/GDS/159681524094286?sk=wall
it’s better
www.facebook.com/etasbih
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How to add a Welcome Tab?
Demo using Static HTML
http://www.facebook.com/apps/application.php?id=190322544333196
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Static HTML
1. Install app
2. Edit the Welcome Tab
3. Copy the Fan & Non Fan text
4. Enable default tab & control comment
5. View result
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Fan Page Tips
• 500-1000 fan base
• Disable comment
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Fan Page Tips
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Newsletter
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Engage
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• Content is King!
• Reply within 2 hours (if possible)
• Take hostile conversation offline
• Questions
• Conversation
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Amplify
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Create Ads
Demo
www.facebook.com/ads/create
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Sponsored Stories
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Marketing Tips
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Increasing Fan Base
Does not work
http://www.facebook.com/pages/browser.php
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1. Embed Widgets
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2. Email invites
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3. Signature Block
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4. RSS Feed - Graffiti
Create stickiness
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5. Run contest!
Bribery works best!
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6. Run video campaigns
Make product description
How to videos?
Testimonial
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Take Away
• 3 steps to building Facebook Marketing
• Content & Conversation
• Be consistent & patient
• Track, experiment various approach and manage ads
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@ganee
www.facebook.com/ganee.trainer
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