IntroductionIntroduction

Inflation is growing at Inflation is growing at an constant rate of an constant rate of 4% a year4% a year

With the dollar losing With the dollar losing value every year, how value every year, how do we expect people do we expect people to even carry change to even carry change with themwith them

We have a solutionWe have a solution

IntroductionIntroduction

Its okay, you can relax!Its okay, you can relax! VBM is one of the first company to be able to offer VBM is one of the first company to be able to offer

parking meters that not only take silver coins, but parking meters that not only take silver coins, but also accept dollar bills and credit and debit card also accept dollar bills and credit and debit card payment optionspayment options

Our goal is to provide towns and cities with the Our goal is to provide towns and cities with the best Parking Meter Technology and best Parking Meter Technology and Unconventional ConvenienceUnconventional Convenience

Our MissionOur Mission

The VBM Corporation focuses on high The VBM Corporation focuses on high technology manufacturing and distribution technology manufacturing and distribution of automated parking metersof automated parking meters

Starting with sections of large cities, and Starting with sections of large cities, and moving outwards into smaller suburban moving outwards into smaller suburban townstowns

Domestic expansion in the short run, with Domestic expansion in the short run, with a long term global possibilitya long term global possibility

Keys To SuccessKeys To Success Excellence in fulfilling a promise – Excellence in fulfilling a promise –

reliable, trustworthy parking meters and reliable, trustworthy parking meters and superior knowledge and service by our superior knowledge and service by our staff of expertsstaff of experts

Developing visibility to generate new Developing visibility to generate new business leadsbusiness leads

Leveraging from a single pool of expert Leveraging from a single pool of expert service into multiple revenue generation service into multiple revenue generation opportunities, such as advancements in opportunities, such as advancements in other kinds of traffic technology, to create other kinds of traffic technology, to create more efficiencymore efficiency

SWOT Analysis - StrengthsSWOT Analysis - Strengths

ConvenienceConvenienceMulti Payment OptionsMulti Payment OptionsLess frustrationLess frustrationEasy to OperateEasy to OperateUser-friendly InterfaceUser-friendly InterfaceAll DigitalAll Digital

SWOT Analysis – WeaknessesSWOT Analysis – Weaknesses

High initial costHigh initial costConverting large cities with many metersConverting large cities with many meters

Can’t Convert large cities overnightCan’t Convert large cities overnightGetting approval from gov’t officials to Getting approval from gov’t officials to

undertake such a projectundertake such a projectLittle or few products to compare Little or few products to compare

successes withsuccesses with

SWOT Analysis - OpportunitiesSWOT Analysis - Opportunities

Revolutionize the IndustryRevolutionize the IndustryAs with other products that emerged as As with other products that emerged as

uncertain, the potential for growth is uncertain, the potential for growth is limited only by the skylimited only by the sky

Targeting an untouched marketTargeting an untouched market

SWOT Analysis - ThreatsSWOT Analysis - Threats

Competition from pricing aspectCompetition from pricing aspectGradual process might cause consumer Gradual process might cause consumer

dissatisfactiondissatisfactionCompetitive BiddingCompetitive BiddingCompetition from differential advantageCompetition from differential advantage

Marketing StrategyMarketing Strategy

Ultimate focus is on our parking meters Ultimate focus is on our parking meters can optimize convenience for those using can optimize convenience for those using themthem

Most Important customers are local Most Important customers are local governmentsgovernments

Exploring a wide array of markets to Exploring a wide array of markets to infiltrateinfiltrate

Marketing Objectives/Market Share Marketing Objectives/Market Share Goals-Short TermGoals-Short Term

First YearFirst Year Installing Meters in Installing Meters in

sections of a few sections of a few Major US CitiesMajor US Cities

Installing Meters in Installing Meters in towns that serve as towns that serve as suburbs to those suburbs to those citiescities

5-10% of US Meter 5-10% of US Meter marketmarket

First 5 YearsFirst 5 Years Have contracts in 5 of Have contracts in 5 of

the 9 major US Citiesthe 9 major US Cities Continue suburban Continue suburban

expansionexpansion Make VBM Corp. a Make VBM Corp. a

household namehousehold name 20-30% of US Meter 20-30% of US Meter

marketmarket

Major Cities = New York, Chicago, Los Angeles, San Antonio, Dallas, San Francisco, Philadelphia, Boston, Detroit

Marketing Objectives/Market Share Marketing Objectives/Market Share Goals-Long TermGoals-Long Term

5 – 10 Years5 – 10 YearsExpected Majority stake in contracts in all Expected Majority stake in contracts in all

9 major US cities9 major US citiesSold Presence in suburbs around the Sold Presence in suburbs around the

countrycountryPossible Global ExpansionPossible Global ExpansionNo less than 50% of US meter Market No less than 50% of US meter Market

ShareShare

Market AnalysisMarket Analysis

Americans tend to gravitate towards Americans tend to gravitate towards products that save timeproducts that save time

Our meters increase the convenience of Our meters increase the convenience of the Average American Consumerthe Average American Consumer

Where there is room to improve daily life, Where there is room to improve daily life, There is a marketThere is a market

Where there is no known market, there is Where there is no known market, there is the opportunity to create onethe opportunity to create one

Target MarketTarget Market

All demographics and age groups will All demographics and age groups will benefit from this productbenefit from this product

However the majority of consumers will be However the majority of consumers will be governmental municipalitiesgovernmental municipalities

Those who prefer ultimate convenienceThose who prefer ultimate convenience

Product Product XL-NT Model XL-NT Model Accepts coins, Credit Accepts coins, Credit

Cards, debit cards, and Cards, debit cards, and billsbills

Battery poweredBattery powered Chip Card Reader with Chip Card Reader with

Security ModuleSecurity Module Escrow Coin ReturnEscrow Coin Return Smart Cashbox to audit Smart Cashbox to audit

cash and card transactionscash and card transactions Real Time Clock DisplayReal Time Clock Display Sleep Mode to conserve Sleep Mode to conserve

batterybattery Reinforced Cash Door Reinforced Cash Door

SystemSystem Hidden CameraHidden Camera

Product Product XL-R8R Model XL-R8R Model Accepts coins, credit Accepts coins, credit

cards, debit cards, and cards, debit cards, and billsbills

AC/DCAC/DC / / Solar Power Solar Power optionsoptions

Escrow Coin ReturnEscrow Coin Return Large Smart CashboxLarge Smart Cashbox Cellular and Networking Cellular and Networking

OptionsOptions Advanced Management Advanced Management

System integration with System integration with other VBM meters other VBM meters

Hidden CameraHidden Camera

Product LineProduct Line

XL-NT ModelXL-NT Model Designed to be Designed to be

installed in smaller installed in smaller municipalitiesmunicipalities

Each Meter Each Meter designates ones spotdesignates ones spot

XL-R8R ModelXL-R8R Model Designed to be Designed to be

installed in on large installed in on large city streetscity streets

Each meter Each meter designates a full city designates a full city blockblock

Dispenses parking Dispenses parking receipt to be receipt to be displayed in car displayed in car windshieldwindshield

PricingPricing

Initial CostInitial Cost XL-NT = $150XL-NT = $150 XL-R8R = $300XL-R8R = $300

Initial ResaleInitial Resale XL-NT = $600XL-NT = $600 XL-R8R = $1,000XL-R8R = $1,000

Pricing ObjectivesPricing Objectives Profit-Based Pricing StrategyProfit-Based Pricing Strategy

Due to Limited CompetitionDue to Limited Competition Meters are status symbolMeters are status symbol First customers will not be First customers will not be

sensitive to pricesensitive to price Mimics Skimming Pricing Mimics Skimming Pricing

StrategyStrategy Primarily in large CitiesPrimarily in large Cities Upper Middle Class Upper Middle Class

SuburbsSuburbs Quality, Uniqueness, and Quality, Uniqueness, and

Status of Product will drive Status of Product will drive consumersconsumers

Progressive ResaleProgressive Resale XL-NT = $450XL-NT = $450 XL-R8R = $800XL-R8R = $800

Time Influenced Pricing ObjectivesTime Influenced Pricing Objectives 3-5 Years later3-5 Years later Penetration Pricing StrategyPenetration Pricing Strategy Once 20-30% of Market Share is Once 20-30% of Market Share is

acquiredacquired Lower prices of metersLower prices of meters Allow City segments and Suburbs Allow City segments and Suburbs

that don’t have as much money to that don’t have as much money to still purchase our metersstill purchase our meters

Dramatic increase in Market ShareDramatic increase in Market Share

Channels of DistributionChannels of Distribution

Outsourced ManufacturingOutsourced ManufacturingOur own Independent WarehousesOur own Independent Warehouses

Located in 6 US regionsLocated in 6 US regionsManufacturer will ship to Main WarehouseManufacturer will ship to Main WarehouseMain Warehouse will ship to secondary Main Warehouse will ship to secondary

warehouseswarehousesSecondary Warehouse will ship directly to Secondary Warehouse will ship directly to

customercustomer

PromotionPromotion

Main TacticsMain TacticsWebsiteWebsitePrint AdvertisingPrint AdvertisingWord of MouthWord of Mouth

AdvertisingAdvertising

Print Advertising will be used to mobilize Print Advertising will be used to mobilize influential members of societyinfluential members of society

Advertisements will encompass VBM Advertisements will encompass VBM Logo, pictures of meters, and trade Logo, pictures of meters, and trade charactercharacter

Ads will be run in magazines such as The Ads will be run in magazines such as The Robb Report, GQ, Forbes Magazine, Robb Report, GQ, Forbes Magazine, Smart Money Magazine, Time Magazine, Smart Money Magazine, Time Magazine, etc.etc.

AdvertisementAdvertisement Geared at those in Geared at those in

large cities b/c it large cities b/c it shows the XL-R8Rshows the XL-R8R

Tells citizens that the Tells citizens that the meters are on their meters are on their wayway

Message at bottom Message at bottom used for citizen used for citizen mobilizationmobilization

Gives pretty good Gives pretty good description of meters description of meters differential advantagedifferential advantage

AdvertisementAdvertisement Geared at those in the Geared at those in the

suburbs b/c it shows suburbs b/c it shows the XL-NTthe XL-NT

Shows company Shows company sloganslogan

Famous Quote by Famous Quote by Harry S. TrumanHarry S. Truman

Message at bottom to Message at bottom to mobilize citizensmobilize citizens

Public RelationsPublic Relations

Unveiling our meters Unveiling our meters at technology trade at technology trade showshow

Show possible Show possible customers how easy customers how easy the meters are to usethe meters are to use

Payment OptionsPayment Options ProgrammabilityProgrammability Come to booth = Get Come to booth = Get

a vouchera voucher

Ribbon Cutting at the Ribbon Cutting at the very first meter very first meter installationinstallation

News covered first News covered first installationinstallation

First purchaser also First purchaser also gets an extra 10% off gets an extra 10% off of purchaseof purchase

Sales PromotionSales Promotion

Discount BracketsDiscount Brackets100+ Meter Purchase100+ Meter Purchase

3% discount3% discount500+ Meter Purchase500+ Meter Purchase

7% discount7% discount1,000+ Meter Purchase1,000+ Meter Purchase

15%15%

Personal SellingPersonal Selling

Sales Managers oversee 6 US regionsSales Managers oversee 6 US regions2 Divisions split 3 ways2 Divisions split 3 ways

North and SouthNorth and SouthEast, Mid-West, WestEast, Mid-West, West

Managers take ordersManagers take ordersRelay to Company HQRelay to Company HQ

E-MarketingE-Marketing

Fully Interactive interfaceFully Interactive interfaceDescriptions of current product lineDescriptions of current product lineProduct SpecsProduct SpecsPrice QuotesPrice QuotesPlace Orders OnlinePlace Orders Onlinewww.VBM.comwww.VBM.com

Program EvaluationProgram Evaluation

Few ways to marker success of such a Few ways to marker success of such a productproduct

See if short and long term goals are metSee if short and long term goals are metMarket Share goalsMarket Share goals Infiltration of towns and cities around the Infiltration of towns and cities around the

USUS