introduction ict432: e-commerce. learning objectives copyright © 2009 lempogo forgor define...

Introduction

ICT432: E-Commerce

Learning Objectives

Copyright © 2009 Lempogo Forgor

Define e-commerce and describe how it differs from e-business

Identify the unique features of e-commerce technology and their business significance

Describe the major types of e-commerce

Amazon.com


Most well-known e-commerce company

Conceived by Jeff Bezos in 1994

Opened in July 1995

Four compelling reasons to shop Selection (1.1 million titles) Convenience (anytime, anywhere) Price (high discounts on bestsellers) Service (automated order confirmation, tracking, and

shipping information)

E-commerce


E-commerce involves: Digitally enabled commercial transactions

between organizations and individuals.

Digitally enabled transactions include all transactions mediated by digital technology

Commercial transactions involve the exchange of value across organizational or individual boundaries in return for products or services

E-business


E-business involves:

Digital enablement of transactions and processes within a firm, involving information systems under the control of the firm

E-business does not involve commercial transactions across organizational boundaries where value is exchanged

The Difference Between E-commerce and E-Business


Uniqueness of E-commerce Technology and Their Business

Significance


E-commerce:

is ubiquitous

has global reach

operates according to universal standards

provides information richness

is interactive

increases information density

permits personalization

Seven Unique Features of E-commerce Technology and Their

Business Significance


Major Types of E-Commerce


Market relationships Business-to-Consumers (B2C) Business-to-Business (B2B) Consumer-to-Consumer (C2C)

Technology-based Peer-to-Peer (P2P) Mobile Commerce (M-commerce)

Business-to-Business E-commerce


Businesses focus on sell to other businesses

Largest form of e-commerce

Primarily involved inter-business exchanges at first

Other models have developede-distributorsB2B service providersetc

Business-to-Business e-commerce –

B2B

Lempogo Forgor © 2009

Business-to-Business e-Commerce involves both electronic business marketplaces and direct market links between businesses.

For example, many companies offer secure Internet or extranet

e-commerce catalog websites for their business customers and suppliers.

Some B2B e-commerce portals provide auction and exchange marketplaces for businesses.

Business-to-Consumer E-commerce


Most commonly discussed type

Online businesses attempt to reach individual consumers

Business-to-Customer e-commerce –

B2C


In Business-to-Customer e-Commerce, businesses develop attractive electronic marketplaces to sell products and services to consumers.

For example: Many companies offer e-commerce websites that

provide: virtual storefronts and multimedia catalogs, interactive order processing, secure electronic payment systems,online customer support.

Customer-to-Customer e-

Commerce– C2C


Customer-to-Customer e-Commerce involves customers selling directly with/to other customers.

The huge success of online auctions like eBay

Consumer-to-Consumer E-commerce


Provide a way for consumers to sell to each other

Consumer: prepares the product for market

places the product for auction or sale

relies on market maker to provide catalog, search engine, and transaction clearing capabilities

Major Types of E-Commerce


Peer-to-Peer E-commerce


Enables Internet users to share files and computer resources

Napster

Mobile E-commerce


Wireless digital devices enable transactions on the Web

Uses personal digital assistants (PDAs) to connect

Used most widely in Japan and Europe

Understanding E-Commerce: Organizing Themes


Technology: Infrastructure development and mastery of digital computing and

communications technology

Business: Basic Concepts new technologies present businesses and

entrepreneurs with new ways of organizing production and transacting business

Society: Taming the Juggernaut global nature of e-commerce poses public policy

issues of equity, equal access, content regulation, and taxation

The Internet and the Evolution of Corporate Computing


Any Questions?

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