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Page 1: INTRODUCTION

Shezan

Page 2: INTRODUCTION

The visit and analysis of the whole company.Shezan private Limited company a joint venture of Shah Nawaz Group of Pakistan Alliance. Incorporated in 13 May 1964 and has variety of juices, squashes, jams, pickles and preserves from fruits.competitors.Provide the faculties.Problems they are facing. Major demand of the customers.

EXECUTIVE SUMMARY

Page 3: INTRODUCTION

Organizational HISTORY

In-cooperated on May 13, 1964, as a private limited company.

Uses the name and trademark “Shezan’’.

Joint venture of Shah Nawaz Group of Pakistan and Alliance Industrial Development of USA in 1964

In 1971, Shah Nawaz purchased all the shares of Alliance Industrial Development Cooperation.

From 52 years this company was existing and have 15-20 million per year sale

Page 4: INTRODUCTION

COMPANY’S OBJECTIVES

Provide the quality fruit juices.

Invest in the Established projects and new projects

Become a leading company in beverages industry.

Provide quality fruit and vegetables products.

Page 5: INTRODUCTION

VISION STATEMENT

• To be known as leader of quality products in the region. Dedication to quality is a way of life at our company. • In its activities the company will pursue goals aimed at the

achievement of profitable business .• these results will be derived from the dedicated efforts of each

employee in conjunction with supportive participation from management at all levels of the company .• To pay its role in the economic development of the country and to

enhance quality of life of its people

Page 6: INTRODUCTION

MISSION STATEMENT

“Our mission is to provide the highest quality fruit. Vegetable related juices and products to retail and food services customers.Maintaining a tradition of pride in our products, growth through innovation.Integrity in the management of our business and commitment to team management and quality improvement process.”

Page 7: INTRODUCTION

• The economy

• Technology

• Laws and regulations

• Demographics

• Social issues

• Natural environment

Macro Environment

Page 8: INTRODUCTION

•According to Pakistan worker law we treated our employees.• permanent employees are given medical facilities, every type of rents.•Employees are given shifts 5% of whole profit of firm is given to employees every year.

Laws and regulations for employees

Page 9: INTRODUCTION

• Excellent work setting

• Encouraging environment

• Pays and incentives are good

• Constant grooming of technical skills

Job satisfaction

Page 10: INTRODUCTION

• Competitors

• New entrants

• Substitutes and complements

• Suppliers

• customers

Micro Environment

Page 11: INTRODUCTION

• Nestle juices

• Shangri-La ketchup

• Pickles

• There own variety of juices like all pure, slimpack etc.

• Jams

• Squash

SubstitutesSubstitutes and complements

Page 12: INTRODUCTION

Complements

Zakat packages in “Ramzan”

We provide our products to our employees at cost price

Shezan is the only brand who is supplying “Ready to cook food” like alu palak ,

chicken karahi, koftay etc to Pakistan Army

Page 13: INTRODUCTION

• We have many of the suppliers few are

• Shell is a supplier of diesel, petrol, furnace oil(32 years it been supplier of shezan)

• Packages provide tetra- pack

• Riaz bottler provides us bottles

• Toyota, Suzuki provide us delivery cars

Suppliers

Page 14: INTRODUCTION

Environmental scanning

Scenario development

Forecasting

Benchmarking

Environmental analysis

Page 15: INTRODUCTION

• Economic stability like protesting etc

• Unnecessary taxes

• Fluctuating inflation

• New entrants

• Nestle

Strategies to overcome any threat in environment

Page 16: INTRODUCTION

Organization environment

Strategies to overcome any exploit opportunity in the environment.

Switching cost

Customers

Page 17: INTRODUCTION

• Strengths

• Weakness

• Opportunities

• threats

SWOT Analysis

Page 18: INTRODUCTION

• No real political influence on organization’s performance

• rules and regulation

• Economic factors

• Improved and efficient production techniques

• Addressing the social issues as well

PESTLE Analysis

Page 19: INTRODUCTION

• Strategic

• Tactical

• operational

planning

Page 20: INTRODUCTION

Organizational structure

Page 21: INTRODUCTION

• From all above information we have concluded that Shezan company has grip on its overall environment.They also check their overall organizational performance that they have achieve their goals or not.With checking the eternal environment they also have control on their internal environment.

Conclusion

Page 22: INTRODUCTION

• They to make new strategies to compete with their competitor like Nestle.• They have large capital so they should spend more money for

promotions.• There must be more decentralized approach especially in

departments like sales and production• They must look for more innovation and seize upon the

opportunities to add valued products to their product line.• Must constantly polish their religious image in the minds of

consumers as its very important in country like Pakistan.• They can do it through promotion as once

Recommendations

Page 23: INTRODUCTION
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