Introduction

No magic here. All of the stuff that was thrown out of the sections can be put here. Just make sure you have the segments noted correctly.

Conclusion

(Bet you are glad to be at this point)

Now that the 5 forces have been done, you are ready to do the introduction and the conclusion. This is a team effort! You have to bring the paper together.

Page 82 of text. While it talks about KSFs you care about CSFs.

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Q #6: What Are the Critical Factors for Competitive Success?

Q #6: What Are the Critical Q #6: What Are the Critical Factors for Competitive Success?Factors for Competitive Success?

CSFs are those competitive factors most affecting everyindustry member’s ability to prosper. They concern Specific strategy elements Product attributes Resources Competencies Competitive capabilities

that a company needs to have to be competitively successful CSFs are attributes that spell the difference between

Competitive success or failure

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Identifying IndustryCritical Success Factors

Identifying IndustryIdentifying IndustryCritical Success FactorsCritical Success Factors

Pinpointing CSFs involves determining

On what basis do customers choosebetween competing brands of sellers?

What resources and competitive capabilities does a seller need to have to be competitively successful?

What does it take for sellers to achieve a sustainable competitive advantage?

CSFs consist of the 2 - 3 major determinantsof competitive success

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Example: CSFs forBeer Industry

Example: Example: CSFsCSFs forforBeer IndustryBeer Industry

Full utilization of brewing capacity –to keep manufacturing costs low

Strong network of wholesale distributors –to gain access to retail outlets

Clever advertising –to induce beer drinkers tobuy a particular brand

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Example: CSFs for Tin andAluminum Can Industry

Example: Example: CSFsCSFs for Tin andfor Tin andAluminum Can IndustryAluminum Can Industry

Locating plants close to end-use customers –to keep costs of shipping empty cans low

Ability to market plant output withineconomical shipping distances

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Core Concept: Assessing Industry Attractiveness

Core Concept: Assessing Core Concept: Assessing Industry AttractivenessIndustry Attractiveness

The degree to which an industry is attractive or unattractive is often not

the same for all industry participantsor potential entrants.

The opportunities an industrypresents depend partly on a

company’s ability to capture them.

Conclusion

CSFs: Remember that they come from the paper, and are not additional material.

Prognosis: Follow the outlineBibliography: in this section include both

your references and your reading list.Appendices: I would expect to see industry

ratios at a minimum. You can add anything you think is relevant.

Conclusion

Consistency

Check over the paper and make sure you are saying the same thing throughout.

Typos. Spell checkers will not catch grammatical errors.