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Introduction: As a part of the course called (Strategic Management), we had been assigned to prepare a report by our course instructor which is about industry analysis. We d to analysis on Pharmaceutical Industry. To perform this report we discussed background of pharmaceutical industry includes the dominant economic traits, nat competition and strength of competitie forces, driers of industry change, comp position of rials and strategic moes of rials, the ease entry and e!it into t pharmaceutical industry, and the oerall industry outlook.

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Introduction:

As a part of the course called (Strategic Management), we had been assigned to prepare a report by our course instructor which is about industry analysis. We decided to analysis on Pharmaceutical Industry. To perform this report we discussed background of pharmaceutical industry includes the dominant economic traits, nature of competition and strength of competitive forces, drivers of industry change, competitive position of rivals and strategic moves of rivals, the ease entry and exit into the pharmaceutical industry, and the overall industry outlook.


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