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INTRODUCTION (4):

INNOVATION PROJECTSINNOVATION PROJECTS

B i R&Dusiness R&DB iusinessPathwayathway Pag. 1Pag. 1

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INNOVATION:INNOVATION: fromfrom IDEASIDEAS toto PRODUCTPRODUCTCoCo

The The InnovationInnovation FunnelFunnelm

er

m

er

Academic

ialial

ASAS

Centers Sviluppo

IDID xp

loi

xp

loiabilit

abilitOutput = Output = Output =

Pag. 2Pag. 2

now e ge ec no ogy

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INNOVATION:INNOVATION: PlayersPlayersSuccessful technology commercially exploitable innovationpathways must involve:

Sales & Marketing Managers/Personnel:

To contribute MARKET INPUTS and MARKET METRICS to judgeinnovation athwa out uts

Accademia Scientists & Professors:

To contribute the ca abilit to re-think basic conce ts and

technology fundamentals

Applied Research Scientists/Personnel:

To translate developed knowledge into industrially exploitabletechnology

orpora e ng neers an pera on eop e:

To complete innovative technology industrialization

Pag. 3Pag. 3

:

To giveFINAL VERDICT

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INNOVATION:INNOVATION: WorkingWorking MethodMethodINNOVATION:INNOVATION: WorkingWorking MethodMethod

0 InnovationInnovation PhasesPhases

1

2 3 4 5Accademia

PoPPoP DemoDemoLabLabScaleScale

PilotPilot

M&S

R&DSometimesSometimes succ essfulsucc essful Tec hnolog ies and/ orTec hnolog ies and/ or

successfulsuc c essful produc tsproducts c anc an bebe developeddevelopedstartinstartin fromfrom intermediateintermed iate sta essta es....

Pag. 4Pag. 4

M&S = Marketing & sales

PoP = Proof of PrinciplesR&D = Research & Development

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INNOVATION:INNOVATION: CoordinationCoordination

InnovationInnovation pathwaypathway alwaysalways needsneeds coordinationcoordination andand

,,TIMINGTIMING

RESOURCES

ItIt isis alwaysalways mandatorymandatory toto bebe consistentconsistentwithwith defineddefined TARGETSTARGETS

Pag. 5Pag. 5

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INNOVATION:INNOVATION: StagesStages & Gates& Gates

GateGate KeepersKeepers

R&D R&D M&S M&SM&S

R&D R&DENG

Ideas PoPPoP[[ProofProof ofof

LabLabScaleScale

PilotPilotScaleScale

DemoDemoUnitUnit

PrinciplePrinciple]]

Technical

Detailed feasibility

study validation.

Entrepreneurial

risk

Process & Product

are VALIDATED.

viabilityvalidation.

Market

opportunities

cost evaluation.Market study

validation

Technical

feasibility study

Pag. 6Pag. 6ENG = Engineering; SOC = Std. Operating Conditions; SOP = Std. Operating Procedures

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INNOVATION:INNOVATION: IPRIPR assetsassets

TECHNOLOGY DEVELOPERS

R&D resultsindustrial com etitiveness check

DEVELOPMENT DRIVING FACTOR(CORP. BUSINESS UNITS)

R&D results

IPR strenght check

IP OWNERS(Patent Portfolio Management)

Pag. 7Pag. 7IP = Intellectual Property

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Project:Project: 77thth KeyKey ConceptConcept

Recruiting top level professionals in each role and injecting state of theart knowledge at every development phase is mandatory to improvec ances o success

doingdoing exactlyexactly andand

dodo bestbest isis thethe

Pag. 8Pag. 8

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Project:Project: 88thth KeyKey ConceptConcept

Constant and tough

practice and to

intermediate phasesre aration with fairprogress checks isnot like playing thetrum et ever da !

, ,, ,sooner or later success will arrive!sooner or later success will arrive!

Pag.Pag. 99