introduction · 2017. 4. 12. · unit: mill. usd revenue growth scale notes: overview 1987 to 1998...
TRANSCRIPT
INTRODUCTION
Hongfa Headquarters
Located in Xiamen, Fujian Province
One of the major relay manufacturers & suppliers worldwide; the leading enterprise in Chinese relay industry.
2015 global relay sales volume: $6.28billion; total production capacity: 13.8billion pcs
2015 Hongfa relay production capacity: 1.2billion pcs; ranked No.1 by occupying 8.6% of the total
production capacity.
2015 Hongfa sales revenue: $710million(¥5.75 billion), ranked No.2 by occupying 11.3% of the global share.
Recognized as the only one in relay industry to be listed in China Top 100 Enterprises of Electronic
Information; one of China’s Top 100 Enterprises of Electronic Components for 22 consecutive years,
currently ranked 9th.
Hongfa Group owns 38 subsidiaries with a total factory area of 530,000 square meters and new factory
buildings of 360,000 square meters in plan.
Hongfa leading product is relay, with an annual production capacity of 1.5 billion pieces. Other products
include low-voltage devices, switchgears, high-precision components and automated equipment.
Overview
One of the first and major hi-tech enterprises for National Torch Plan; National Quality-Benefit
Oriented Advanced Enterprise.
The only Chinese relay enterprise authorized as National Technology Center.
The only Chinese relay enterprise authorized as National Export Base for Automotive
Components.
One of the first model enterprises for national intellectual property.
Director unit for National Relay Standarization Technology Committee, responsible for establishing
national and industry standards.
Member for IEC/TC94 international standards.
Overview
Unit: Mill. USD
Revenue Growth
Scale
Notes:
Overview
1987 to 1998
Start-up
1999 to 2007
Scale-up
1984
Foundation
Pursued independent innovation
and improved on the existing
industrial chain so as to advance
the second stage of strategic
development and to build a
modernized relay system. Positioned itself as a conglomerate with the
corporation to its core, oriented by a
dominant business and driven by market
resources and product development.
Since 2008 Brand Enhancement
Adopted the strategy of product
diversification and accelerated the
pace of structural adjustment of
capital, as a commencement of the
third stage of strategic development.
880
The data for 1987-2007 refers to the revenue of Hongfa Headquarters only,
i.e. before the Stock System Reform, and the data for 2007 onwards refers
to the Hongfa Group. 885
Milestone
发展 第三次创业
1984 Establish
the
company
1987 Define product
& enterprise
positioning:
committed to be
an export-
oriented
enterprise with
relay as the
main product.
2004 Establish the
first postdoctoral
research center
in Chinese relay
industry.
2007 Testing
Center
became
global
partner with
VDE
2008
Achieve
success of
the Stock
System
Reform,
leading to the
establishment
of Hongfa
Electroacousti
c Co. Ltd..
2010 Win the
accolade
of Famous
Trademark
of China
2012
Listed on
Shanghai Stock
Exchange
under the
approval of
the China
Securities
Regulatory
Commission.
2015
Become the
first Chinese
enterprise
passed
American
UL
standards.
1991 Put forward company
tenet:Persevere for
Progress,Strive for
Excellence, which
became Hongfa Spirit
later;
Ranked as the top relay
company in China in
terms of overall economic
index
1995 First recognized
as one of
China’s Top
100 Enterprises
of Electronic
Components.
1999 Implement
enterprise
reform;
Employee stock
ownership.
2014 First recognized
among China Top
100 Enterprises of
Electronic
Information;
30th Anniversary
for Hongfa Group.
2009 Issue
additional
shares to the
managerial
staff, who is
now the
largest
shareholder
of the
company.
2011 Establis
hed the
academi
cian
research
station.
2013
First raised
capital with
success by
public offering;
Among the first
group of national
intellectual
property model
enterprises.
Subsidiaries
Overview
Zhangzhou Hongfa Electrical
Co., Ltd.
Ningbo Jinhai Electronic
Co., Ltd.
Xi'an Hongfa Electrical
Co., Ltd.
Xiamen Hongyuanda Electrical
Co., Ltd.
Xiamen Hongfa Electrical
Safety & Controls Co., Ltd.
Xiamen Hongfa Automotive
Electronics Co., Ltd
Xiamen Hongfa Signal
Electronics Co., Ltd.
Xiamen Hongfa Hermetically
Sealed Relays Co., Ltd. Zhejiang Hongzhou New
Energy Technology Co., Ltd.
Xiamen Hongfa Electric Co.,
Ltd.
Xiamen Hongfa Precision
Machining Co.,Ltd
Xiamen Jinghe Electric
Automation Co., Ltd.
Xiamen Hongfa Industrial
Robot Co., Ltd.
Xiamen Jinbo Noble Metal
Product Co., Ltd.
KG Technologies, Inc.
KG Europe GmbH
KG Technologies (Pty)
Ltd
Sichuan Hongfa
Electroacoustic Co., Ltd.
Xiamen Hongfa Electroacoustic Co., Ltd.
Shanghai Hongfa Electroacoustic
Co., Ltd.
Beijing Hongfa Electroacoustic
Relay Co., Ltd.
Sichuan Hongfa Relay Co., Ltd.
Xiamen Jinyue Electric
Appliance Co., Ltd.
Manufacturing
Hongfa Europe GmbH
Hongfa America, Inc.
Hongfa Italy S.R.L
Non-manufacturing
Xiamen Hongfa Power
Electronics Co., Ltd.
Hongfa Electroacoustic
(Hongkong) Co., Ltd.
Hongfa Headquarter’s factory
No.1 Business Division No.2 Business Division No.3 Business Division
Electrification Intelligent Products Business Division
No.5 Business Division No.6 Business Division
Factories
Headquarter factory: 72,300M2
Product: power relay, and hermetically-sealed relay
Donglin factory: 159,000M2
Product: latching relay, automotive relay, low-voltage device and
high-precision components
Xi'an factory: 24,200M2
Product: power relay
Zhongjiang factory: 83,400M2
Product: power relay
Zhejiang Hongzhou factory
Product: HVDC Relay
Ningbo factory: 31,000M2
Product: industrial relay
Huli factory: 12,700M2
Product: automatic equipment
built area:61,400M2
to be built area: 22,000M2
built area: 23,200M2
to be built area: 7800M2
Current factory area of 530,000 square meters and new
factory buildings of 360,000 square meters in plan.
R&D and Manufacturing Sites 9
Overview
Haicang factory: 265,000 M2
Product: electronic relay, signal relay, high and low voltage
complete sets of equipment, automatic equipment
Zhangzhou factory: 189,000 M2
Product: power relay, relay contacts production
built area:55,000M2
under construction area:83,000M2
to be built area:51,000M2
built area: 96,000M2
under construction area: 99,000M2 to be built area: 70,000M2
Factories Overview
Hongfa Shanghai Hongfa Beijing Hongfa Sichuan Xiamen(HQ)
Hongfa Europe Hongfa America Hongfa HK KG America
Global Logistics & Service Center
India Office Korea Office Phillippines
Office
Turkey Office Brazil Office Taiwan Office
Global Service Sales & Logistics Network
Hongfa relays are currently
being exported to over 100
countries and regions,localized
sales and service network are
established among multiple
regions with the capbility of
globlized market operation and
technical support.
2015 Sales Structure
Europe 11.3%
America 9.2%
Asis Pacific 9.2% (excluding Chinese Mainland) Chinese Mainland 70.2%
Xiamen China
Other products include relays, low-voltage devices, switchgears, high-precision components and
automated equipment.
We have 160 series of relays, with up to 40,000 types of specifications; new products grow at the
rate of 60 to 70 series annually; we also offer tailor-made products and accept OEM orders.
Our products are accredited by UL/CUL, VDE, TÜ V, and CQC, CCC.
Products
Products & Applications
信号继电器
Signal Relay
工业继电器
Industrial Relay
密封继电器
Hermetically-sealed
Relay
低压电器
Low-voltage Device
& Switchgears
Revenue
in 2015
29.6%
10.5%
18.8%
Sales added value 5.5% 19.7%
汽车继电器
Automotive Relay
功率继电器
Power Relay
3.1%
5.3%
0.6%
4.7%
Latching Relay Component/Equipment
Widely used in industries of energy,
transportation, information, home
appliance, medical care and national
defense, continuously improving people’s
living quality.
Household Appliance Power and
New Energy
Industrial
Automation
Security;
Fire control
Aviation
Auto application
Internet; Telecommunication
Entertainment
Applications
Products & Applications
Electric power / Meter
GE, IUSA , ITRON , ENEL
Landys & Gyr, Echelon, EDMI,
Sagemcom, EI Sewedy, Elster
Home Appliance
BSH, Philips, Electrolux,
Whirlpool, Indesit, GE, Sharp,
Hitachi, Canon, Sony, Samsung,
LG, Daewoo, Arcelik, Vestel,
Gree, Haier, Midea, Hisense,
Chigo, Aux, Changhong,
Galanz, Supor, Joyoung
GM, Ford, FCA, Delphi,
Leoni, Lear, Bosch, Kostal,
Lukov, Bitron, Hella, Marelli,
Dongfen, SAIC, Chery,
Geely, JMC, BYD,
Great Wall, King Long
Automobile
Industrial Control
ABB, Schneider, Danfoss, APC,
Siemens,Wago,Weidmuller, Carlo
Gavazzi,Theben, AKO, EGO,
Phoenix, Viessmann, Panasonic,
Yaskawa, LS, Delta, SanRex,
Eaton, Emerson, Carel,Vaillant,
Thermowatt
Telecommunication
Asus, Alcatel, ACT,
Intelbras, EMC, HUAWEI,
ZTE Corporation
EMS
Bitron, Vtech, SVI,
Wongsec/WKK,
Computime, Jabil,
Flextronics,
Celestica, Foxconn
Major Clients
Global Service
Top-notch designing and manufacturing capacity in machine
automation for relay production.
Advanced and comprehensive product testing laboratories.
Advanced and complete corporate culture. 1
2
3
4
5
The most competitive human resources in the profession, boasting a
technical and managerial team that is capable of designing and
developing products with independent intellectual property right.
Core Competitiveness
Leading capacity in Chinese relay industry in designing and
manufacturing mold and precision components.
Corporate
Culture
Hongfa Spirit
Core Values
Hongfa Vision
Hongfa
Mission
Operational
Philosophy
Quality
Policy
Persevere for Progress
Strive for Excellence
Promoting teamwork to
ensure sustained business
development for the benefit of
society and the shareholders,
and enhanced benefits for
company employees
Building global recognition
for the Hongfa brand.
To become a first-class
relay supplier in the world.
Focussed on the market
Winning through quality
Pursue impeccable quality to
win customer’s satisfaction of
our products and services.
Honesty, Ethics, Respect,
and Commitment.
Code of
Conduct
Corporate Culture
Advanced and Complete Corporate Culture 1
Core Competitiveness
Preside over or participate in formulating professional or national standards for multiple relays, e.g.
national standards for six signal relays (equivalent to IEC61811-50 to 55), Basic Electro-mechanical
Relays Chapter 1: General Rules and Security Requirements (equivalent to IEC61810-1), Generic
Specifications of Reliability Testing for Electromagnetic Relays and Reliability Testing Methods of
Lower Capacity AC Contactors, ects.
Established the Post-doctoral Research Station in 2004, the first among the profession.
Launched Academician-Enterprise Cooperation Program in 2011.
State-accredited Technical Center.
Hongfa was named the National Innovative Enterprise by the
Ministry of Science and Technology.
Hongfa was recognized as National Intellectual Property
Model entity by the State Intellectual Property Office.
2 The Most Competitive Human Resources in
Chinese Relay Industry.
Design and R&D
Core Competitiveness
CNC optical profile grinder
CNC EDM
Automatic
Molding
Mold Designing and Manufacturing
Core Competitiveness
3 Leading Mold Designing and Manufacturing
in Chinese Relay Industry.
High-precision, High-speed Punch Press
Micro-WEDM
Injection Molding with Central Feeding System Three-coordinate admeasure
Mold Designing and Manufacturing
Core Competitiveness
high-precision
Assembly
Particle Removal
SPC Process Control
OT Calibration
Error proof on
production line
Automated Assembly
automotive relay production line
Top-notch Designing and Manufacturing Capacity
in Machine Automation for Relay Production 4
latching relay production line
Core Competitiveness
low-voltage device production line
power relay production line
Automated Assembly
signal relay production line
hermatically sealed relay production line
Top-notch Designing and Manufacturing Capacity
in Machine Automation for Relay Production 4
Core Competitiveness
Hongfa test lab is
ISO/IEC 17025 certified.
机械环境试验 盐雾试验 temp. rise test endurance test reliability test
Advanced and Comprehensive Testing Laboratories 5
Testing & Analysis
cover comprehensive testing labs for various product categories, including relays,
low-voltage device and electronic products etc. Own the largest and most
comprehensive relay testing center in Chinese relay industry.
Certified by VDE, UL and CNAS implemented 10+ national or international
standards, e.g. EN61810 and UL508. Chemical Analysis Lab accredited by CNAS,
capable of conducting RoHS compliance test.
Partner of VDE since 2007, the only enterprise in the global component industry
Core Competitiveness
FT-IR Spectrum Analysis Leica Particle Counter
X-Ray Inspection Machine SEM+EDS Electrical Contact Analysis
Hongfa chemical analysis testing lab is recognized by CNAS, which means we are capable of providing
RoHS complianc testing data and report with accuracy, reliability and credibility.
Testing & Analysis
Core Competitiveness
Development Plan
Work hard to achieve “Three Changes”. That is to change from developing market by
quantity and share to quality, reliable technology and perfect service; to change from
supplying relays only to supplying various categories; to change from providing products to
providing solutions to customers.
2015 2016 2020
5.45
billion
5.75
billion
10
billion
Our goal by the end of the 13th Five Year Plan is to achieve 10 billion RMB turnover, 600
thousand RMB receivable per capita, to become a world major relay manufacturer, a key low
voltage device manufacturer and supplier in China and to diversify our development paths.
By 2025, Hongfa aims at achieving 16 billion RMB turnover and expanding the development
of other significantly besides our primary and secondary categories to lay a solid foundation
for Hongfa to become a world-renown company.
For more details, please contact us via www.hongfa.com、+86-592-6196710、[email protected]