Ⅰ.Introduction

Ⅱ. 1. Preparation before Business Negotiation

Ⅰ.Introduction

1. What is Business English?

2.What makes our course a special one?

3.What method will we adopt for our teaching

and learning?

1.What is Business English?(1) Related to International trade

(2) A part of English for Specific Purpose &

a specialism with English teaching and

learning

(3) Different things to different people

(4) A form of international English

2.What makes our course a special one?

The object of the course is to improve

the students’ ability to use English in the

field of business.

3.What method will we adopt for our

teaching and learning?

Practical exercises

Preparation before Business Negotiation

1.Language Points

（ 1 ） expertise; （ 2 ） culture; （ 3 ） pragmatic;

（ 4 ） holistic; （ 5 ） subtlety

2.Questions for Comprehension

expertise  [ˌekspɜ:ˈti:z] n. [u]

expert knowledge or skill, esp. in a particular field; special

skill or knowledge that is acquired by training, study, or

practice.

① We were amazed at his expertise on the ski slopes.

② The problem is that most local authorities lack the

expertise to deal sensibly in this market.

culture ['kʌltʃə(r)] n. [u, c]

customs, arts, social institutions, etc. of a particular group

or people.

① working-class culture;

② the effect of technology on traditional cultures

pragmatic [prægˈmætɪk] adj.

treating things in a sensible and realistic way; concerned

with practical results.

① a pragmatic approach to management problems;

② They're pragmatic about the spending cuts.

holistic [həʊˈlɪstɪk] adj.

relating to and taking into account the whole of something

rather than just parts of it.

① We need to take a holistic approach to this issue.

②This holistic philosophy of car making has a long

tradition at Ford.

 subtlety [ˈsʌtlti] n. [c] subtle distinction,etc.

 

① He has shown enormous strength, great intelligence

and great subtlety.

② Subtlety is one of the arts of both diplomacy and 

statecraft. 

Q1.What should negotiators first know before any negotiation?

Q2. Why are misunderstandings very common in international

negotiation?

Q3. In what way can we say interpreters are not reliable for the

negotiation?

Q4. Which language is used the most frequently in international

negotiation?

Q5. How to understand “negotiators who understand a foreign

culture’s subtleties may be thrown off”?