introducing vibe israel 2015
TRANSCRIPT
VibeIsrael @vibeisrael @vibeisrael [email protected] www.vibeisrael.com
What do you see?
Start with the Star of DavidAdd EnergyAdd Color
Soften the Edges
I have a
DREAM
In my dream, when I ask the people I meet about Israel, they all enthusiastically say...
Buzzing with Creative Energy
Oh, Israel…IT’S AN AMAZING PLACE,
"IT’S THE BIRTHPLACEof some of the greatest life changing technologies and products used around the world"
"It’s the
2nd largestINNOVATION HUB in the world"
"It’s no.
1inSTART-UP COMPANIES and VC investments per capita"
"It’s where the
WORLD’S LEADING MEGA-BRANDS choose to run their R&D centers from"250 foreign R&D centers are active in Israel
"It’s that country that won
12NOBEL PRIZESfor contributions to society"
"It’s
3rdin the world for FEMALE ENTREPRENEURSHIP"
"It’s home to some of the most intriguing talents in music, dance, fashion and the arts"
"WITH MORE MUSEUMS per capita than any other country"
"It’s got Tel Aviv… it’s on my list"!
"Top 10 beach cities""Miami Beach on the Med"* National Geographic *
"Top 3 cities in the world""A kind of San Francisco in the Middle East"* Lonely Planet *
"The hottest new ‘hood'""The Mediterranean Capital of Cool"* New York Times *
And… Who else has
JERUSALEM?
THESE ARE ALLUNDISPUTED FACTSYet, most people outside of Israel don’t know it.(And most people in Israel don’t appreciate it)
The truth is,
People all over the world see and perceive Israel like this…
This isFRUSTRATINGUPSETTINGANNOYINGSADHURTFULOFFENSIVE
MOTIVATING!
While CONFLICT does indeed
impact our lives, IT’S NOT WHAT ISRAEL IS ALL ABOUT!
WE ARE VIBE ISRAELA SOCIAL START – UPHere to change the way people think and feel about Israel, because we recognize that mindset comes first, and action follows.
And that's why we've decided to take action
FOCUSING ON MILLENNIALS
WHY DO THEY MATTER?
> The largest generation yet
> Tech-savvy, approachable, crave connections both off and online
> Because Millennials are shaping the future
Sources: Whymillenialsmatter.com, Nielson, Pew
Born between 1980-2000
Represent 25% of America
(80million), 35% of the World (2.5billion)
Most ethnically & racially diverse
SHAPED BY THE RISE OF THE INTERNET
> socially connected
> expressive
> inclusive
THEY ARE ALSO
optimistic
generally progressive
globally concerned
50%
Traditional Media User Generated Content
34%
TVSocialNetworking
68%74%
RadioPeerreviews
37%
PrintNewspaper
Conver-sations w/ friends
44%
Peer reviews are as trusted
as professional reviews!
64%Professional reviews
trustworthiness
68%Peer reviews
trustworthiness
FOCUSING ON MILLENNIALSHow much do you trust the product info you get from the following sources?
Source: Ipsos Millennial Social Influence Study, 2014
We do this by connecting people to the unique ingredients of Israel's creative spirit
Innovation
Entrepreneurship
Cultural diversity
Creativity
BECAUSE PEOPLE ARE PEOPLETHEY CARE ABOUT WHAT MAKES LIFE WORTH LIVING:…all the ingredients that one can find in abundance in Israel
EnvironmentRelationships
BusinessCulture
People
Tourism
EXPANDING MINDSETS THE VIBE ISRAEL WAY
THE VIBE ISRAEL WAY
Is all about …
Creative EnergyExperiencesThe Israeli peopleAuthenticity
Is not about .…
The ConflictDry factsThe State of IsraelPropaganda
THE VIBE ISRAEL WAY
Securing Israel's Future
> National Pride> Global Positioning> Jewish Peoplehood
Creative Energy
> Identifying> Aligning> Sharing
Building Relationships
> Continued Israel content consumption and exposure> Long-term friendships> Professional collaborations> Visiting Israel> Israelis invited abroad
Vibe Israel In Action Measure of Success Long Term Result
A weeklong free trip to Israel offered to digital influencers
A CLOSER LOOK…
Since June 2011, 15 Vibe Israel tours
• Topics of global interest • 5 bloggers per tour
• Millions of followers per tour
• On average, 25 blog posts per tour
• Hundreds of tweets, photos, status updates per tour
MOMMIES
DESIGN
FASHION
SOCIAL ENTREPRENEURSHIP
INDIE-ROCK MUSIC
ARCHITECTURE
WINE
SUSTAINABILITY
TRIATHLETE SPORTS
CONTEMPORARY ART
FOOD
PHOTOGRAPHY
WELLNESS
COMIDA (FOOD)
INNOVATION IN TELEVISION
Are accepting of all religions, gays...
Maintain high moral standards
Have a can do spirit I admire
Creative and innovative
Are welcoming
Believe in Western values
Are warm and caring
Are cool
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
After Before Source: Pre and Post Tour digital influencers surveys
VIBE ISRAELCHANGES PERCEPTIONS
Israelis:
Vibe Israel creates commercial
OPPORTUNITIES
Monkey Business, a company which
represents up and coming Israeli product designers,
signed a contract to sell their products on
the e-commerce site of Dezeen, a well respected
design blog.
Artistic cooperation was created between Idan
Reichel and leading world music artists, thanks to an introduction in New
York by one of our music bloggers (who writes for
MTVIggy.)
E-architect, Britain’s leading architecture
blog, now offers Israeli Architecture Tours as part of its world tours
offerings.
Triathlete sports blogger includes a package for next year’s Israman, as part of his packages for Ironman competitions,
around the world.
Encouraged by previous years successes, we're taking it to the next level BUILD ALLIANCES AND
PARTNERSHIPS WITH LIKE-MINDED PEOPLE, ORGANIZATIONS AND
PUBLIC ENTITIES
SCALE UP VIBE ISRAEL TOURS TO REACH CRITICAL MASS IMPACT, IMPLEMENT FOLLOW UP PROGRAMS
AND ACTIVITIES
IDENTIFY TECHNOLOGIES THAT LEVERAGE THE VIBE
ISRAEL AGENDA AND ENGAGE MORE MILLENIALS IN A FRESH
CONVERSATION ABOUT ISRAEL
THANK YOU
Contact Person in Israel: Joanna Landau | Founder & CEO, [email protected]
Contact Person in America: Julia Ben Shalom | Development Director, [email protected]
Vibe Israel @vibeisrael @vibeisrael [email protected] www.vibeisrael.com
You can support VIBE ISRAEL TOURS
You can help us invest in NEW TECHNOLOGIES to leverage our success
You can sponsor our EVENTS
You can help SPREAD THE WORD