Driving Translation Management into the Next DecadeDriving Translation Management into the Next DecadeDriving Translation Management into the Next DecadeWebinar Series Part 3:

Introducing The New

Driving Translation Management into the Next DecadeWebinar Series Part 3:

Introducing The NewIntroducing The NewSDL WorldServer 2011Introducing The New

SDL WorldServer 2011

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@sdltechnologies sdlplc

Driving Translation Management into the Next DecadeDriving Translation Management into the Next DecadeDriving Translation Management into the Next DecadeWebinar Series Part 3:

I t d i Th N

Driving Translation Management into the Next DecadeWebinar Series Part 3:

I t d i Th NIntroducing The NewSDL WorldServer 2011Introducing The New

SDL WorldServer 2011

Jeremy HarphamProduct Marketing Manager

Copyright © 2008-2011 SDL plc. All rights reserved.@SDL_Jeremy

Webinar Overview

IntroductionSDL WorldServer 2011

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So Translation Management Provides…

Process Automation Translation throughput is increased and time-to-market reduced by

i lautomating manual processes.

Improved Quality and Consistency Centralized translation memory (TM), terminology and dictionaries ensure y ( ) gy

consistency and accuracy across enterprise.

Asset Integration Enables access and integration with enterprise content and data from Enables access and integration with enterprise content and data from

various sources, including content management systems

Reduced Total Cost Re use of prior translations integrated machine translation increased Re-use of prior translations, integrated machine translation, increased

throughput, reduced manual costs

Management Visibility

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Real-time reporting of translation performance metrics for continuous process improvement.

Translation Management

• Centralize assetsD iCentralize • Drive up reuse

• Reduce manual tasks • Repeatable and reliable processesp

Automate

Collaborate

• The supply chain• Business systems

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SDL Translation Management

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SDL WorldServer 2011

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Centralize - Linguistic Technology

Centralized and standardize… Translation Memory

• Advanced matching algorithms• Enterprise scalability• Support for TMX, XLIFF and other native

TKIT formats

Terminology Database• Actively manage consistency of key

terminologyS t TBX t d d• Supports TBX standard

Machine Translation• Integrate Automated Machine

Translation in your overall processTranslation in your overall process

Linguistic Quality Review• Track type and frequency of

translation issues Centralize

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• Monitor trends• Define your own models or configure

standards (e.g. The LISA QA Model)

Translation Memory

Centralize

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Project Scoping Alignment

SDL WorldServer 2011 Scoping Report

SDL T d St di 2009 A l i St ti tiSDL Trados Studio 2009 Analysis Statistics

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Automate - Process Automation

Process Automation Sophisticated Workflow Engine (Automatic

Actions plus Human Actions)Actions plus Human Actions) Automated Notifications

Business Rules Engine I t iti i d d i l b ild Intuitive, wizard-driven, rules builder – no

programming required

Project Management Easily track progress of all translation Easily track progress of all translation

efforts

Collaboration Formalize review process Formalize review process Enable communication between

translators and reviewers Capture “last minute” updates and

Automate

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corrections

SDL WorldServer - Workflow

Automate

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Collaborate - Content Integration

Centralized File Filtering Consistent filtering of source files Support DOC, XLS, PPT, XML, HTML

ASP, JSP, Content authoring formats,others

Content ConnectorsContent Connectors ECM: Documentum, Lotus Notes WCM: SDL Tridion, Interwoven TeamSite Structured Content: SDL TrisoftStructured Content: SDL Trisoft DBMS: Oracle, SQL Server

Change Detection Automate submission of translation Automate submission of translation

projects directly from content repository

Localization Metadata Maintain translation-related metadata and

Collaborate

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history

Extensive File Type Support

Adobe Products FrameMaker MIF

QuarkXPress Export

InDesign CS4-CS5 IDML InCopy CS4-CS5 ICML

Generic Text Rich Text Format (RTF) Plain

HTML, XHTML 1.1 JSP/ASP

Delimited

XMLMicrosoft Office Microsoft Excel

• 2000-2003, 2007-2010

XML Microsoft .NET Resources OASIS DITA OASIS DocBook 4 5

Microsoft PowerPoint• XP-2003, 2007-2010

Microsoft Word• 2000 2003 2007 2010

OASIS DocBook 4.5 W3C ITS Compliant Custom / Any

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• 2000-2003, 2007-2010

Extensive File Type Options

WorldServer 9.x Filter Studio File Type

Collaborate

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Business Management

Estimation and Tracking Know your translation costs before asking

for quotesfor quotes

Business Intelligence Out-of-the-box and custom reporting on

any aspect of the translation & localizationany aspect of the translation & localization process

Quote Management Track the status of formal quote requests Track the status of formal quote requests

Supply Chain Management Effectively manage multiple vendors Utilize internal and external resources Utilize internal and external resources

Collaborate

Centralize

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Ce t a e

Automatic Costing and Analysis

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For Integration In Your Environment

Fl ibl C t i tiFlexible Customization Robust & proven API Standards based – web services

F ll d d i h l Fully documented, with examples

Collaborate

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Top and Bottom Line Benefits

Typical Impacts Benefits in Cost & Time

30- 50% Reduction of overallexternal localization costs

HP saved over $5M in the first year

GE Healthcare reduced costs by 50%

“Implementing SDL technology reduced translation overhead by 85% and costs by 35%. It also facilitated the simultaneous launch of web catalogues in 57 countries,

t l t d t 35 l t t Phili ’ “ d30+% Increases in efficiency and productivity

Avaya Increased efficiency by 30%

Philips reduced overhead by 85%

30 50% Acceleration in Kyocera accelerated time to market by 50%

translated to 35+ languages to support Philips’ “sense and simplicity” brand promise.”

30-50% Acceleration in time-to-market

Kyocera accelerated time-to-market by 50%

Atlas Copco - 50% reduction in time-to-market

80+% Increase in customer self- Dealer success rate with self-service increased

“Borderless Brand Management, The Philips Strategy for Global Expansion” - Gilbane Group, Inc. 2008

service Dealer success rate with self service increasedto over 80% at both CNH & Atlas Copco

19* Based on a compilation of documented case studies all available at www.sdl.com

Customer Example

TomTom NV Case Study: Gilbane Multilingual Marketing Content Study

Discover how TomTom: Saves 80% on overall costs Increased the number of languages

from 10 to 35 R d d th i t d Reduced their average turnaround time to 2 days

Increased customer satisfaction

Download: www.sdl.com/tomtom

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The Resource Centre

www.sdl.com/translationmanagement

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Upcoming Webinars & Events

Events:Webinar Series:www.sdl.com/worldserver-series www.sdl.com/technology-events/

• April 19-21: SPE Digital Energy Conference, Houston

The Need for Translation ManagementPart 1 – recording available

The Need for Translation ManagementPart 1 – recording available gy

• Booth # 208

• May 1-5: DoDIIS Worldwide Conference Detroit

a eco d g a a ab ea eco d g a a ab e

The Benefits of Translation ManagementThe Benefits of Translation Management Conference , Detroit

• Booth #753

• June 19-23: Annual Drug I f ti A i ti

gPart 2 – recording available

gPart 2 – recording available

A Guided Walkthrough of SDLA Guided Walkthrough of SDL Information Association Meeting, Chicago

• Booth # 549

A Guided Walkthrough of SDL WorldServer 2011Part 4 – Tuesday, April 26

A Guided Walkthrough of SDL WorldServer 2011Part 4 – Tuesday, April 26

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