Find And Be Found!

introducing social media

Laura Watson, Venture Coaching

www.VentureCoaching.ca

Traditional Marketing…

is an “interruption” 1: many1-way communicationhigh costlow returndifficult to get feedbackeg: commercials, magazine ads, newspaper

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Social Media Is Networking On Steroids!

Social Media is about…

being a connection hubunderstanding your customersoffering value to people (being helpful)being found, andfinding others

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Find And Be Found!

There are TARGETED, self-organizing GROUPS of people collecting online, sharing COMMON INTERESTS who are looking for something USEFUL & RELAVANT

Social Media is about tapping into these networks(finding people of relevance to you and

finding people who you can help)

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How Do We Tap In?

It starts with defining….

our nameour categoriesour products and services

because that’s how people search

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Where Do We Tap In?

search marketingSEObusiness networkingonline directoriespress release sitessocial book-markingmicro-blogsblogs & vlogs

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So How Do I Decide?

what are your objectives?is your audience online?how technical are you?how much time can you commit?are you willing to learn?how much can you invest?

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Benefits/Drawbacks Of Social Media

Benefits…

rapid, low cost set uptrack-able and accountablelow operating costdynamic and evolvingCUMULATIVE!

Drawbacks…

overwhelmingsteep learning curveneeds consistent monitoringit’s not immediate

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Before You Dive In

You Need To Know….

who you arewhom you servewhat problem you solvewhat opportunity/benefit you representyour competitive positioning

…so you can articulate your leadership platform

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Your Leadership Platform

defines your brand, positioning and key messagingbuilds your identity (look, logo, tagline, good photo)defines your categories (for being found)determines your keywords (for being found)helps you develop your offerhelps you tell your story

This foundation is used by ALL the social media tools and traditional marketing channels!

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Where Do I Start?

buy a domain (or 2)directory profiles (Google local search, HotFrog.ca)social book-marking (DIGG, Delicious)participate in groups & follow blogs (MeetUp)micro-blogging (Twitter, Tumblr)social profiles (Facebook,LinkedIn)article directories

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What’s Next?

start your own blog, vlog (Blogger, YouTube)website or micro-sitesearch marketing (Google, YaHoo!, Bing)SEO (business.com, BOTW, YaHoo!)

online press releases

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Action Steps….

get clear on your objectives do some research solidify your business platform start with the approach that makes sense for

you use social media to refine your audience &

messagingbefore jumping into more expensive marketing

then apply your learning to other marketing channels

Make It Fun!

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Join Me In Conversation

Twitter.com/VentureCoach

Facebook.com/laurawatsons

Blog.venturecoaching.ca

Linkedin.com/in/laurawatson

Meetup.com/accelerate-my-success