introducing skinos the truly mediterranean spirit · fragrant, beautiful island of chios in the...
TRANSCRIPT
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Introducing SKINOS the
Truly Mediterranean Spirit
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Unique ingredient –mastiha.
Ancient distillation recipe
High taste appeal
Premium packaging
Ideal after dinner drink –digestive effect
Highly Versatile –Mediterranean cocktailing
SKINOS IN A NUTSHELL
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#1 Greek liqueur in the DF and domestic market
Europe: UK, Switzerland, Cyprus, Bulgaria, Germany, France, Italy, Netherlands.
Eurasia: Turkey, Lebanon.
Middle East: UAE
Americas: Canada, USA
Asia / Pacific: Australia, Japan
Duty Free Markets: Greece, Cyprus, Turkey
SKINOS, #1 Greek Liqueur in the
world
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SKINOS is a global brand that attracts media attention.
SKINOS, GLOBAL REPUTATION
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SKINOS is a global brand that attracts media attention.
key opinion leaders discover and love SKINOS.
SKINOS, GLOBAL REPUTATION
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For more than 3000 years the people of the fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS.
Long known as a truly precious commodity, its life-enhancing properties have been cherished for centuries.
Mastiha was the magic ingredient in a spirit which travelled throughout the ancient world, becoming known as deliciously satisfying digestive.
SKINOS continues this tradition and remains the only distilled mastiha spirit in the world.
SKINOS, THE SPIRIT OF MASTIHA
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For more than 3000 years the people of the fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS.
Long known as a truly precious commodity, its life-enhancing properties have been cherished for centuries.
Mastiha was the magic ingredient in a spirit which travelled throughout the ancient world, becoming known as deliciously satisfying digestive.
SKINOS continues this tradition and remains the only distilled mastiha spirit in the world.
THE SPIRIT OF MASTIHA
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For more than 3000 years the people of the fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS.
Long known as a truly precious commodity, its life-enhancing properties have been cherished for centuries.
Mastiha was the magic ingredient in a spirit which travelled throughout the ancient world, becoming known as deliciously satisfying digestive.
SKINOS continues this tradition and remains the only distilled mastiha spirit in the world.
THE SPIRIT OF MASTIHA
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For more than 3000 years the people of the fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS.
Long known as a precious commodity, its life-enhancing properties have been cherished for centuries.
Mastiha was the magic ingredient in a spirit which travelled throughout the ancient world, becoming known as deliciously satisfying digestive.
SKINOS continues this tradition and remains the only distilled mastiha spirit in the world.
THE SPIRIT OF MASTIHA
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Ancient Greek physicians like Hippocrates, the father of modern medicine, used Mastiha to heal
Roman emperors believed had mystical, medicinal powers
Was honoured as a luxury by the
Byzantine Empire
Restless Genoans exported Mastiha
throughout Europe
In the days of the Ottoman Empire, the finest Mastiha was an exclusive tribute the Sultan.
Only few spirits have heritage to match
SKINOS.
CELEBRATED FOR CENTURIES
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SKINOS, A UNIQUE TASTE
Mastiha crystals macerate in alcohol for 3 months
Distillation in copper stills to take the distillate of mastiha
The mixture bonds for three months
Each bottle of SKINOS contains 6 to 7 grams of Mastiha
Maceration Distillation Resting Bottling
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Mastiha crystals macerateinalcohol for 3 months
Maceration
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SKINOS, A UNIQUE TASTE
Mastiha crystals maceration in alcohol for 3 months
Distillation in copper stills to take the distillate of matsiha
The mixture bonds for three months
Each bottle of SKINOS contains 6 to 7 grams of Mastiha
Maceration Distillation Resting Bottling
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Distillation in copper stills to take the distillate of mastiha
Distillation
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SKINOS, A UNIQUE TASTE
Mastiha crystals maceration in alcohol for 3 months
Distillation in copper stills to take the distillate of matsiha
The mixture bonds for three months
Each bottle of SKINOS contains 6 to 7 grams of Mastiha
Maceration Distillation Resting Bottling
![Page 17: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS](https://reader034.vdocuments.us/reader034/viewer/2022042220/5ec643c1c3a27b4ad565bce5/html5/thumbnails/17.jpg)
RestingThe mixture rests
for three months
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SKINOS, A UNIQUE TASTE
Mastiha crystals maceration in alcohol for 3 months
Distillation in copper stills to take the distillate of matsiha
The mixture ”rests” for three months
Each bottle of SKINOS contains 6 to 7 grams of Mastiha
Maceration Distillation Resting Bottling
![Page 19: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS](https://reader034.vdocuments.us/reader034/viewer/2022042220/5ec643c1c3a27b4ad565bce5/html5/thumbnails/19.jpg)
Each bottle of SKINOS contains 6 to 7 grams of Mastiha
Bottling
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THE SKINOS SIGNATURE DRINKS
CLASSIC
CHILLED
SKINOS
& TONIC
SKINOS
SOUR
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SKINOS is HIGHLY VERSATILE
THE MED
PEPPY
SKINOS SMOKEY
TEARS
SOUTH
OF HEAVEN
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SKINOS is HIGHLY VERSATILE
SKINOS
FRESH
PikroCELERY
MARTINI
COSMO POLIS
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THE BEACH SHOTS
COROBORANTE
SPICY
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SKINOS, TARGET MARKETS
Greatly known as an after dinner drink
Party drink, mainly chilled shots & summer cocktails
A very versatile exotic ingredient
High taste appeal, greatly enjoyed at home
Greek
East
Mediterranean
Gastronomy
Beach
Summer
Places
Mixology
Bars & ClubsHard
Liquor
Stores
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Largest International Bartenders’ competition with Mediterranean theme.
2016, the sixth year of competition
Simone Caporale and Steve Schneider were members of the judging committee for 2014 and 2015
For 2015, 240 bartenders participated from 6 different countries.
Final event held in Athens, first prize, participation in Tales of the Cocktail.
MEDITERRANEAN COCKTAILS CHALLENGE
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Highly acclaimed professional, one of the top Greek Bartenders
Travels across the world to disseminate the SKINOS saga:
Major activation:
Trade & Media events,
Bar to bar training,
Special tasting events.
INTERNATIONAL BRAND AMBASSADOR
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VALUE ADDED PACKS
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GIFT BOX PACKS PRINT CAMPAIGN
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ON & OFF LINE CAMPAIGNS
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Efharisto !!!
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Selling SKINOS in USSurvival Kit
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MAPPING YOUR MARKETS
This is the low hanging fruit
Party drink, Mediterranean cocktails
A very versatile exotic ingredient
You will be amazed how many similar products
Identify the
Greek& East
Mediterranean
pockets
Show
the
mixologists
Hard
Liquor
Stores
Follow
the
specialties
Go after
the
waterside
Summer
places
![Page 33: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS](https://reader034.vdocuments.us/reader034/viewer/2022042220/5ec643c1c3a27b4ad565bce5/html5/thumbnails/33.jpg)
Identify the
Greek& East
Mediterranean
pockets
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Identify the
Greek& East
Mediterranean
pockets
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MAPPING YOUR MARKETS
This is the low hanging fruit
Party drink, Mediterranean cocktails
A very versatile exotic ingredient
You will be amazed how many similar products
Identify the
Greek& East
Mediterranean
pockets
Show
the
mixologists
Follow
the
specialties
Go after
the
waterside
Summer
places
![Page 36: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS](https://reader034.vdocuments.us/reader034/viewer/2022042220/5ec643c1c3a27b4ad565bce5/html5/thumbnails/36.jpg)
Go after
the
waterside
Summer
places
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MAPPING YOUR MARKETS
This is the low hanging fruit
Party drink, Mediterranean cocktails
A very versatile exotic ingredient
You will be amazed how many similar products
Identify the
Greek& East
Mediterranean
pockets
Show
the
mixologists
Hard
Liquor
Stores
Follow
the
specialties
Go after
the
waterside
Summer
places
![Page 38: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS](https://reader034.vdocuments.us/reader034/viewer/2022042220/5ec643c1c3a27b4ad565bce5/html5/thumbnails/38.jpg)
Show
the
mixologists
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MAPPING YOUR MARKETS
This is the low hanging fruit
Party drink, Mediterranean cocktails
A very versatile exotic ingredient
You will be amazed how many similar products
Identify the
Greek& East
Mediterranean
pockets
Show
the
mixologists
Hard
Liquor
Stores
Follow
the
specialties
Go after
the
waterside
Summer
places
![Page 40: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS](https://reader034.vdocuments.us/reader034/viewer/2022042220/5ec643c1c3a27b4ad565bce5/html5/thumbnails/40.jpg)
Hard
Liquor
Stores
Follow
the
specialties
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DESCRIBING SKINOS
Greek (herbal) spirit
Unique ingredient, Mastiha
The Agave of Mediterranean , 3000 year history, Medicinal properties
Tastes like no other - Reminds a sweeter version of gin Piney earthy nose, refreshing/cleansing feel,
undernotes of root vegetables; carrot, cucumber, limey feel
long finish
After dinner ice cold shots, great aperitif on ice or long drink
Party shot by the beachThe Jaiger of the summer
High versatility, Mediterranean cocktails
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SKINOS vs OTHER MASTIHAS
Skinos Tastes BestSkinos is the only MASTIHA distillate – all other are made with the use of essences & mastiha sub products
Only SKINOS works on cocktailsSkinos has as half as sugar levels vs. all other, longer finish, more character
Skinos is #1 Mastiha in the world (and Greek liqueur in the world)
All other have either non or minimum presence in Greece & abroad.
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SKINOS is THE ONLY MASTIHA DISTILLATE
Homericon, made in Greece
Fos, made in Greece, active in FL YA, made
in NY
Loukatos, made in Greee
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pali efharisto !!!(thanks again)
https://www.youtube.com/watch?v=bwEgZLC-WNI