introducing persuasionapi version 20110628
DESCRIPTION
New version of the PersuasionAPI pitch. Don't worry another version will follow ;-)TRANSCRIPT
Intr ducing
as seen in
“It ain't even a question how my dough flows?”Arjan Haring, Chief Rebel Officer, May 17th 2011
The New Brave World of Persuasion Profiling
“new work by Maurits Kapteinand Dean Eckles, doctoral students in communications at Stanford University” shows
“Retailers could not only personalize which products are shown, they could personalize the way they’re pitched, too.”
All websites run better* with PersuasionAPI
Persuasive websites deliver better resultsPeople respond better to a persuasive sales pitch
Adaptive persuasive websites deliver even better resultsEveryone responds to a different sales pitch
* Our recent data on pilot websites indicates at least 16% better
Persuasion is the new usability
Nowadays
1932
1349
200 B.C.
Adapted from:
Our recent data on pilot websites indicates at least 16% better
Adaptive persuasive websites continuously outperform pre WW II websites
Cialdini’s 6 Sales Strategies
Social Proof Scarcity
Commitment & Consistency Authority
I haLiking Reciprocity
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Persuasion Pr filingCustomer
XYZ on You
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e
Learning Algorithm Suggestion EngineAuthority 1 ... ... 6Social Proof 1 1 ... Customer XYZ ... 23Scarcity 1 ... ... 9… ... ... ...
HT @foverbeek
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Before: combination of sales pitches
Science: Combination of Sales Pitches lowers the Persuasion Power.The combination works as effective as the least effective one.
After: Optimized sales pitch stays with individual at different stages of the funnel
Individual XYZ is a sucker for Expert Opinions (Authority)
Real time Persuasion
Taxonomy
Scarcity
Social proof
Authority
…
Persuasive Design
Persuasion ProfilingSource: @haijeson
5 bonus reasons why PersuasionAPI rocks
1. Do I need to opt-in? No. But we strongly recommend offering the possibility to opt-out.
2. Can our IT department handle this kind of advanced technology? We don’t bother them.
3. Are you scalable? Yes. We are up in “the cloud” 4. Can our site go down? No. If you don’t get our API
suggestion your site will still work.5. How do you deal with privacy issues? What privacy
issues? See 1.
How to start
Build your website Design persuasive content Make your website dynamic Use API Sit back, relax, and earn more dough