introducing… mark renner. introducing… mark renner mark was given his nickname of being “mr....

Introducing…

Mark Renner

Introducing…

Mark Renner

• Mark was given his nickname of being “Mr. Omaha by Children’s Hospital

Introducing…

Mark Renner


• Grew up in Real Estate – Father owned Real Estate Company

Introducing…

Mark Renner



• A graduate of the University of Nebraska-Lincoln, B.S. in Economics

Introducing…

Mark Renner



• A graduate of the University of Nebraska-Lincoln, B.S. in Economics

• IBM Computer Marketing Representative – first job before Real Estate

Mark Renner &

Taking Your Home To Market

Seller’s Goals

•Best Price

Seller’s Goals

•Best Price•Shortest Time Possible

Seller’s Goals

•Best Price•Shortest Time Possible

•Least Amount of Inconvenience

We Offer…

•Bigger Market

We Offer…

•Bigger Market

•Better Market

We Offer…

•Bigger Market

•Better Market

•Greater Know-How

Bigger Market

•Extensive Local Marketing

Bigger Market

•Extensive Local Marketing•Mail to Neighbors

Bigger Market

•Extensive Local Marketing•Mail to Neighbors •Mail to Move-Up

Neighborhoods

Bigger Market•Extensive Local Marketing

•Mail to Neighbors •Mail to Move-Up

Neighborhoods•85% Of All Buyers Start on

the Web

www.NPDodge.com

• Most web visits of any Real Estate Company Web

Site in Omaha

www.MarkRenner.com

•An in depth resource of

Real Estate Information

www.MarkRenner.com

•Your Home Information

www.MarkRenner.com

•Your Home Information

•Your Community Information

www.MarkRenner.com

Your Community Information

www.MarkRenner.com


•Schools

www.MarkRenner.com


•Shopping

www.MarkRenner.com


•Recreation

www.MarkRenner.com


•Health Care

www.MarkRenner.com


•Demographics

www.MarkRenner.com

• A Photo Slide Show of your home is emailed to Every Agent in The Multiple Listing System.

Better Market

•Relocation Network is Largest in the Nation

Better Market

•Relocation Network is Largest in the Nation

•Our Sales Price to List Price % is the best in the Omaha Market

Better MarketMLS Mark

Average Days

On Market70 59

Average List to

Sales price Ratio97.1% 97.2%

Sale Conversion

Ratio91.5% 100%

Better Market

MLS Mark% of Listings

Taken that Sold During the

Listing Period

54.95% 98.5%

Easy Exit Listing Agreement

Greater Know-How

•Home Enhancement

Greater Know-How

•Home Enhancement•Negotiation Expertise

Greater Know-How

•Home Enhancement•Negotiation Expertise•Smooth Transaction

Greater Know-How

•Home Enhancement•Negotiation Expertise•Smooth Transaction

•Testimonials

Home Enhancement

•Staging

Home Enhancement

•Staging•Special Reports

Home Enhancement

•Staging•Special Reports

•Contractor

Negotiation Expertise

•35 Years Experience


•35 Years Experience

•Negotiated Thousands of Contracts


•Call Agent and thank them for their hard work



•I want to enroll the agent



•I want to enroll the agent•Make it a win-win, not a confrontational experience


•At this point, I show you, the Seller, a snapshot of the market…houses sold and

houses currently in competition with you.


•Together we determine a counter offer that proves

your house is the best house at that price in the

entire area


• Attach Comparables to Counter Offer


• Attach Comparables to Counter Offer

•I will put cover letter on the counter offer covering a few items:


Items in Cover Letter with Counter Offer1. Thank the buyers for their offer.2. Let buyers know their agent is working

hard for them and has earned my respect.


Items in Cover Letter with Counter Offer

3. Letting them know that our counter offer, based on the evidence attached, makes the property the best house on the market for this price.


Items in Cover Letter with Counter Offer4. Letting them know that the sellers

are very thankful for the offer and want to insure that all parties are pleased with the contract and want to create a win-win.


Did the other agents you may have interviewed

demonstrate their skill and understanding in this

area?


Would you agree the ability to negotiate

could get you 2 or 3 % more for your home.


Isn’t this really what you are paying for?

Smooth TransactionContract Acceptance

thru Closing1. Negotiate the sale



2. Be certain Buyer is qualified – require a “Pre- Approval Letter” not a “Pre-Qualified Letter”.




3. Counsel with Buyer’s Mortgage Loan Officer.




3. Counsel with Buyer’s Mortgage Loan Officer.

4. Set up Inspection time –Review with Buyer’s Agent that the inspection is to determine “Material Defects” not cosmetic items.


thru Closing5. Review Inspection Report and make

recommendations as to which repairs, if any, you the seller, should do.


thru Closing5. Review Inspection Report and make

recommendations as to which repairs, if any, you the seller, should do.

6. Arrange for contractor, at seller’s request, to bid and make repairs as per agreed items from the Inspection Report.


thru Closing7. Arrange for termite/wood destroying insect

inspection.



inspection.

8. Review termite/wood destroying insect inspection report and report to seller.



inspection.

8. Review termite/wood destroying insect inspection report and report to seller.

9. Set appointment for appraisal of property


thru Closing10. If property does not appraise, provide Appraiser

with comparables and work to get appraisal value to equal purchase price.


thru Closing10. If property does not appraise, provide Appraiser

with comparables and work to get appraisal value to equal purchase price.

11.Review Title Insurance Commitment and assist Title Company in removing any potential problems with the Seller providing clear title to the property at closing.


thru Closing12. Review closing figures and inform sellers of any

irregularity in charges.


thru Closing12. Review closing figures and inform sellers of any

irregularity in charges.

13. Follow through to be certain Closing is accomplished in a timely manner.

My Job?

•Test The Market

Pricing Strategy

•Too Low

Pricing Strategy

•Too Low

•Too High

Pricing Strategy

•Too Low•Too High

•Competitive

Competitive

•What we want to do is price it within the competition.

Competitive•What we want to do is price it within the competition.

•We want to look at homes similar in size and area and make certain we price it in that range.

Market Conditions

Let’s Examine Why Initial Pricing is so VERY

IMPORTANT!!

Market Conditions

Market Conditions# Residential Listings Closed - Sales Made

0

2000

4000

6000

8000

10000

12000

# Residential ListingsClosed - Sales Made

# of Sales since 2000 are up 41%

Market Conditions

# of Listings since 2000 are up 116%

Active # Residential Listings

0

1000

2000

3000

4000

5000

6000

Active # ResidentialListings

Activity During First 3 Weeks of the Listing

This is because the showings include those buyers already in the market

Elements of the Market Analysis

•Expireds………Market Rejects

•Solds……………Past History

•For Sale Now….Competition

Let’s Get Started!

introducing… mark renner. introducing… mark renner mark was given his nickname of being “mr....

Documents

omaha slide

web slide

bigger market slide

nation slide

economics slide

omaha market slide

inconvenience slide

community information