introducing information architecture at the guardian

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Introducing Information Architecture at The Guardian Martin Belam April 2009

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An introduction to the information architecture of The Guardian newspaper in London, presented by Martin Belam at the April 2009 London IA Mini Conference

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  • 1. Introducing Information Architecture at The Guardian Martin Belam April 2009
  • 2. Product managers develop business cases Product Manager
  • 3. Designers produce pixel-perfect designs Product Manager Designer
  • 4. and then software engineers build and deliver Product Manager Designer Software Engineer
  • 5. Product managers produce wireframes and specs Product Manager Designer Software Engineer I do IA!
  • 6. Designers have arranged navigation and sign-posting Product Manager Designer Software Engineer I do IA! I do IA!
  • 7. and software engineers do *lots* of IA Product Manager Designer Software Engineer I do IA! I do IA! Hwaiuu waoaoaaai haoyuwoaauu* * http://wookieepedia.org/w/Wrouau
  • 8. Enter the Information Architect
  • 9. Enter the Information Architect
  • 10. Wireframes, taxonomies, user-centred approach
  • 11. Ensuring that our IA supports our web principles 1: PERMANENT 2: ADDRESSABLE 3: DISCOVERABLE 4: OPEN
  • 12. Our content is metadata rich Keywords Contributor Series Publication Tone Article Video Audio Gallery Cartoon Tags Content
  • 13. On the site this powers lateral navigation
  • 14. Content aggregates at the keyword tag level
  • 15. The system offers automated or curated aggregation
  • 16. Open Platform API shows our metadata to the world
  • 17. Welcome to Kings Place
  • 18. [email_address] April 2009 Introducing Information Architecture at The Guardian