introducing financial capability resources for live webchat: the toolkit september, 2015
TRANSCRIPT
Introducing financial capability resources for live webchat: the toolkit
September, 2015
This toolkit was developed as part of a pilot around providing integrated money advice
to clients, via the means of live web-chat. This approach to money advice has since
been developed and taken on board by several other parts of the network since,
and so this toolkit is provided to support these local offices.
Clients that contact Citizens Advice via live webchat are – by definition – engaging with
us on a channel with very different strengths and weaknesses to face to face
advice. Traditional methods of delivering financial capability no longer apply, and so
resources have been developed to take the nuances of live webchat into account.
Why use this toolkit?
Strengths:
Clients are already digitally connected,
so can receive links or e-mails.
Clients are contacting us in real-time, so
can answer questions immediately.
As with DROs, clients tend to contact us
after certain common ‘triggers’ initiate a
debt problem.
What is so different about live webchat?
Weaknesses:
Clients can disengage very easily.
Clients may lose connection mid-advice.
There is limited time to respond to a live
chat promptly. Lengthy delays are to be
avoided.
Clients contact us for advice, and have
little immediate interest in financial
capability.
Many of the clients who contact us via live webchat have the same issues as those clients who contact us for general debt advice. These issues are often triggered via the same unexpected life-events:
1 – Sudden unemployment
2 – Multiple HP agreements
3 – A New Baby
4 – Council Tax Arrears
5 – Payday Loans and doorstep lenders
6 – Relationship breakdown
7 – Losing a partner
8 – Delays in benefits
Those clients whose trigger is hard to identify can still benefit from the following:
9 – Credit Repair
10 – Checking benefit entitlements/local assistance
11 – Chasing PPI’s
12 - Generic online tools
The approach in the live webchat toolkit
The webchat advisor should have the toolkit open - on the contents page – on a separate tab on their computer.
During the webchat, they can identify which one of these 12 potential resources would best suit the client’s needs.
At the end of a webchat – whether it is ended abruptly or closes after full advice is given – the advisor can select the appropriate resource.
This can be copied and pasted in full into the final response to the client. The advisor will need to add their reference number, but otherwise the response is a prepared script with all appropriate links already hyper-linked in.
Practical use
For those local offices interested in new and innovative models, which are catered to address the differing channels and needs of our clients, they can see the various toolkits available in the Resource Toolkits tab of the financial capability section of the Citizen Advice website.
Further toolkits will be added as they leave the testing stage of their respective projects.
What happens next?
The live webchat toolkit has seen successful use in Citizens Advice projects, but is still in the pilot stages.
The Toolkit is provided for all local Citizens Advice and partner organisations to use, but is still very much a ‘work-in-progress’ and should be used as such.
New versions will be uploaded online at regular intervals, in response to continued feedback and practical testing.
For any further information or feedback, contact us at
Christy McAleese Team manager 03000 231 209
David Mahon Forums / Training & resources03000 231 582
Hannah Luck Forums / Communication & information03000 231 581
The Financial Skills for Life team
Also…Basam Diablos Financial capability development consultant
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