intro to yelp! mcom42 - imc monthly
TRANSCRIPT
![Page 1: Intro to Yelp! Mcom42 - IMC Monthly](https://reader031.vdocuments.us/reader031/viewer/2022011722/554d05adb4c905d4568b4842/html5/thumbnails/1.jpg)
![Page 2: Intro to Yelp! Mcom42 - IMC Monthly](https://reader031.vdocuments.us/reader031/viewer/2022011722/554d05adb4c905d4568b4842/html5/thumbnails/2.jpg)
Me,
An IMC Monthly PresentationMorgan Davis0ct. 7th/2011
& My Business!
Images legally taken from Yelp.com & Creative Commons image Search
![Page 3: Intro to Yelp! Mcom42 - IMC Monthly](https://reader031.vdocuments.us/reader031/viewer/2022011722/554d05adb4c905d4568b4842/html5/thumbnails/3.jpg)
What is YELP?
![Page 4: Intro to Yelp! Mcom42 - IMC Monthly](https://reader031.vdocuments.us/reader031/viewer/2022011722/554d05adb4c905d4568b4842/html5/thumbnails/4.jpg)
![Page 5: Intro to Yelp! Mcom42 - IMC Monthly](https://reader031.vdocuments.us/reader031/viewer/2022011722/554d05adb4c905d4568b4842/html5/thumbnails/5.jpg)
The first review was submitted to Yelp on October 12, 2004, Katherine W. wrote: "dirt cheap, good falafels.“
By May 2008, 10 million unique visitors arrived each month.
On June 27, 2011, 32,425 reviews were added to Yelp in one 24- hour period.
(http://www.theatlantic.com/technology/archive/2011/07/infographic-the-incredible-six-year-history-of-yelp-reviews/242072/)
![Page 6: Intro to Yelp! Mcom42 - IMC Monthly](https://reader031.vdocuments.us/reader031/viewer/2022011722/554d05adb4c905d4568b4842/html5/thumbnails/6.jpg)
• Engaging platform• Brand Advocates• Contributes to local online
community• Mobile Apps.• Advertising
How YELP can HELP
![Page 7: Intro to Yelp! Mcom42 - IMC Monthly](https://reader031.vdocuments.us/reader031/viewer/2022011722/554d05adb4c905d4568b4842/html5/thumbnails/7.jpg)
• Awful reviews• SCAMMERS and fake reviews• Angry response to reviews by
businesses• YELP sales practices (accused)• Disgruntled patrons and employees• Difficulty removing a review
How YELP HURTS
![Page 8: Intro to Yelp! Mcom42 - IMC Monthly](https://reader031.vdocuments.us/reader031/viewer/2022011722/554d05adb4c905d4568b4842/html5/thumbnails/8.jpg)
• Write reviews and become an influencer• Follow local influential reviewers• Measure and understand analytics• Know where your reviews are coming
from• Encourage reviews• Engage or pioneer the local YELP
community• Google Places and Google+
Insights and Advice
![Page 9: Intro to Yelp! Mcom42 - IMC Monthly](https://reader031.vdocuments.us/reader031/viewer/2022011722/554d05adb4c905d4568b4842/html5/thumbnails/9.jpg)
• Write a review of the Student Association on Yelp and follow us on FB and Twitter.www.facebook.com/SAvoiceSLC@SAvoiceSLC
I will follow and retweet (at least once) anyone that writes a review on the SA YELP page! #gotklout?
You YELP me & I’ll help you
![Page 10: Intro to Yelp! Mcom42 - IMC Monthly](https://reader031.vdocuments.us/reader031/viewer/2022011722/554d05adb4c905d4568b4842/html5/thumbnails/10.jpg)
Thanks a bunch! Questions?
Be sure to connect with me! @Morgan_KEC,
facebook.com/mdavis20facebook.com/IMCmonthly