intro to subscription billing

April 8, 2023 1

Introduction to Subscription BillingDonna McPhee

Customer Success Manager

Saturday, April 8, 2023 2

Speaker Introduction

Donna McPhee, Customer Success Manager

www.fusebill.comCall Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved

E: [email protected]: 888.519.1425 x415


Fusebill Introduction

We pride ourselves on our customer support & service

We measure our success by our customer’s success.

Customers rely on Fusebill to: reduce costs speed cash collections extend their customer

lifecycles.


Fusebill automates invoicing, billing & collections for subscription based companies.


Agenda

1. Recurring Billing Overview2. Differences between Payment Platforms and Payment Gateways3. How Automating Billing Saves Money4. How Automating Billing Makes you Money5. Price Plan Features and Benefits6. Account Management 7. Web Self Service 8. Customer Communication 9. Reporting 10. The Fusebill Difference 11. Wrap Up and Questions



Billing Service Overview


For businesses with products or services billed on a recurring bases, a billing service:

Reduces costs, Improves customer response times, Streamlines operations.

With a billing service you can:

Automatically charge cards each month Manage expiring cards, failures, & fraud Automate one-time or ongoing discounts & free Reduce passive churn Process debit, echecks & ACH payments Automate delivery of invoices & statements Eliminate billing clerks & prevent errors Reduce manual processing Access analytics like MRR, churn, ARPU, etc. Boost new customer registrations Lower cost of customer acquisition


Platforms vs Payment Gateways

Payment gateways:

Connect you, your customer, your customer’s credit card provider and your bank. Securely validate your customer’s card, ensure funds are available, and deposit funds into your bank.

To process an electronic transaction online you need a payment gateway. While some provide basic recurring capabilities this costs extra and is limiting.



Platforms vs Payment Gateways

Payment platforms are more robust in 5 key areas:


Gateways process specified charges. Platforms determine the amount based on:

price plans free trials discounts taxes coupons pro-rating Currency add-on purchases volumes and usage

Gateways manage financial transactions. Platforms manage customer lifecycle from:

free trial to premium package, to add-ons, to renewals with management features like welcome emails and self-

serve portals.

1. Billing Intelligence 2. Customer Management

Saturday, April 8, 2023 8www.fusebill.comCall Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved

4. Data Portability & Lock-in

3. Failures & Chargebacks

Gateways tell you when charges fail. Platforms proactively reduces failures & chargebacks with:

warning of expiring cards optional payment receipts upcoming renewal notifications, automatic account statusing grace periods, etc.

If a payment gateway holds all subscription information and is also acting as a credit card vault, moving can be difficult.

This flexibility to move is important so that you can find the most attractive pricing as your business grows, and in the case of commercial disputes.

Saturday, April 8, 2023 9www.fusebill.comCall Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved

5. Reporting and Analytics

While a payment gateway can provide information about payments , platforms generate insights about subscription businesses by inherently tracking key subscription metrics like:

Monthly recurring revenues; ARPU (Average Revenue per User); Churn; Customer Lifetime Value.

Pl atform s: Work cooperativ ely with gateways and sec urely m aintains the c ustomer, subsc ription and pay ment inf ormation. This allows y ou to rapidly switc h gateway s, or add new gateway s and route traffic between them. Fusebill is not a pay ment gateway provider, but interconnects with ov er 35 different gateway s inc luding Authorize. net, Beanstream, Pay Pal and Moneris.


Automated Billing SAVES Money


An automated billing service saves you money: Eliminates revenue leakage. Reduces passive churn by automatically implementing dunning rules. Eliminates manual clerical work. Allows end clients to manage their own accounts and payment methods, which dramatically reduces inbound

calls. Eliminates IT requirements for subscription billing reporting.

Ensures payments received on time, passive churn significantly reduced, dunning rules automatically implemented, and you and your customers

are notified of missed payments. Includes heuristics to ‘try again’ when payments are declined, which leads

to more successful charges. Lets you set up evergreen and term based subscriptions and account

status transitions to provide grace periods before cancellations.

How does an automated billing service save money?


Automated Billing MAKES Money


An automated billing service makes you money : Builds better customer relationships which lead to longer customer relationships. Encourages upselling and cross selling. Makes building your product catalogue easier.

How? More efficient billing processes save your business time and money.


The Fusebill Service


Features Fusebill’s recurring billing and payments platform manages your recurring billing needs throughout the customer lifecycle – from

signup or account creation, through recurring payments and invoices, dunning and customer communication.

Fusebill supports your entire organization – from accounting and billing operations, through sales, marketing and management.

Credit card payments Recurring invoices and Payments Flexible Pricing and Discounting Integration & APIs Make Billing easier Tax Management Account Management Subscription Management


Pricing Plans


Fusebill has the power and flexibility to define subscription pricing plans to meet your business needs – now and as you grow.

Price using: One-time, recurring, usage and volume based plans.

Automate: One time, ongoing discounts, coupons, and free trials.

With Fusebill you can:• Define time-based free trials that automatically expire.• Define recurring charges for standard subscription pricing fees.• Implement volume based charging.• Specify usage based charging, including Standard, Tiered, or Stairstep. • Create and administer coupons for fixed or % based discounts.• Define recurring billing period in days, weeks, months or years.• Rapidly Test Price Changes Without IT


Billing and Invoicing


By seamlessly integrating invoiced customers and credit card customers Fusebill’s recurring billing platform automates all of your billing processes.

With Fusebill you can: Create invoices. Automate email delivery. Add your logo & customize invoice appearance. Set payment terms per client (30 days, 60 days) and automate dunning

emails. Detailed reporting on outstanding balances & collections. Adjust invoices with manual discounts, charges and refunds. Accept offline payments (cash, checks) and associate with invoices. Publish online.

Flexible options to suit your business: Many of our customers offer multiple payment options

because it suits their business - often smaller clients pay by credit card, while larger, longer term clients are granted credit terms and pay after being invoiced.


Account Management


Manage: customer lifecycles, subscriptions, prevent billing errors, save time and money.

Fusebill: makes billing easier, frees up your IT team, centralizes customer management, subscriptions, and financial transactions.

Whether you’re large or small, selling B2B or B2C, Fusebill’s account management tools provide your business with the solutions you need to simplify your billing challenges.


Web Self Service


Fusebill give you the ability to create online checkout and customer self-serve pages

Your customers can:

Manage their own accounts View past and current invoices online. Update contact and billing information. View payments. Renew subscriptions.

A Self-Service Portal Reduces Lifecycle Costs:

Give clients secure access to account information. Provide better customer service while reducing calls and emails

to your billing and support team. Reduce the number of failed payments and improve cash flow.’ Removes the burden of PCI compliance and password

management.



A quick and easy way to offer subscription services online. Secure and affordable. No development skills required. Removes data storage risks. No hosting charges.

Hosted Checkout Pages

Hosted Checkout Pages: A quick & easy way to offer your subscription services online


Customer Communications


View and resend emails to customers Strengthen customer loyalty Increase brand awareness. Build long lasting relationships.

With the Fusebill Automate Lifecycle Emails, you can send communications to your customers as well as provide notifications internally based on specific triggers.

New customer “welcome” emails Successful payment notifications Failed payment notifications Alerts about expiring credit cards Statements and invoices Collection warnings, dunning emails & account status changes.

Examples:Benefits:


Reporting

Real time analytics to manage your business.


Accurately track accounting ledgers. Track Revenue and deferred revenue.

Total Customer Value (TCV) Monthly Recurring Revenue (MRR) Cash Flow Churn Customer Lifetime Value Customer Acquisition Rates Product / Subscription Sales Earned Revenues

Executive Dashboard provides visibility to key metrics. Check daily to get overall view of the health of your business. Reports are concise, easy to understand and complement the portfolio of detailed

reporting on customers, products, revenues and other financial metrics.

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Security, Reliability & Scalability

1. Security:A. PCI Level 1 , SAS70B. Round-the-clock protection of data and systems.C. Secure credit card vault.

2. Reliability:A. 24/7/365 Service availability.B. SLA’s – 99.5% uptime (actual 99.9%.)C. Fully redundant.D. Multiple Data Centers – separate grids.

3. Scalability:A. Cloud based.B. Unlimited capacity.C. Capacity on demand.


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High Availability

Service availability is key


We know how important billing is to your business. You need to be confident your billing service is working, accessible, and processing transactions at all times.

Availability is published on our:• Main website• Fusebill APP• Fusebill API

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Service & Support Structure


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The Fusebill Difference

Experience counts:Vision – automate billing for all subscription businesses.People – we know how to run and scale subscription businesses.Technology - scale, reliability, quality.

Product :Breadth – supports the entire organization from accounting and billing

operations , through sales, marketing and management. Flexibility – we can tailor to meet your needs. Easy to use – Intuitive UI, no technical expertise required.

Commitment to service:Available - Product experts available at all stages of implementation.Responsive – 24/7 phone, and email support as well as Twitter and FacebookFriendly – Your success is our success. We take the time to help you succeed.


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Take a free trial atwww.fusebill.com

Thank You!

Contact Us:[email protected]@fusebill.comTwitter: @fusebill

http://www.fusebill.com/

http://www.fusebill.com/

mailto:[email protected]

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