intro to social media for business - class 1
DESCRIPTION
TRANSCRIPT
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Introduction toSocial Media forBusiness
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Share
Listen
Fail
Expectations
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Hopes + Fears
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Write down 3 things you
want to do or learn
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Can’t cover it all
REALITY
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Stir your desire for learning by
planting questions that lead to self
discovery
Primary Goal
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1. Familiarity with main platforms and language
2. Provide examples about how social media can build relationships & business
Secondary Goals
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1. How Social Media Works
2. Pinterest
3. Twitter
4. Facebook/Instagram
5. Linkedin/Youtube/Wordpress
6. Touch on role of SM in SEO
7. Talk about managing risk
Specific Topics
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YYC
by LipBomb
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What is Social Media?
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What is Social Media?
Social
Objects
Social
Networks
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What are some examples
of Social Networks?
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What are some examples
of Social Objects?
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Yeah, but does
social media
work?
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YES
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Yeah, but can you
measure it?
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YES
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Challenge:
How might we simplify social media?
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Forced Analogy & Reverse Engineering
• Break into 3 groups
• Answer – how does traditional media get it’s audience?
• Group 1 – Radio, Group 2 – Print, Group 3 - TV
• Goal – draw a flow chart on the board of how it works
• When you have an answer to one of the five questions put it on the board.
• One person per group present
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A journey of 1000 miles
begins with one stephttp://www.flickr.com/photos/40893278@N06/5527348268/sizes/z/in/photostream/
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READY?
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Publisher / Broadcaster Audience Attention
Who makes content?
What forms Is the content in?
What attracts & keeps their attention?
How do broadcasters differentiate themselves?
How is the contentdistributed?
Where to ads fit in?
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What did you learn from that?
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http://commons.wikimedia.org/wiki/File:Poker_Chips.jpg
Apply our learning
Gamification
Rewards & Recognition
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Gamification
works by making technology more engaging, by encouraging users to engage in desired behaviors… and by taking advantage of humans' psychological predisposition to engage in gaming.
http://en.wikipedia.org/wiki/Gamification
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What is it?• 11 million monthly users
• 80% female
• 25 – 45
• People > Brands : look up JaneW in search, click on people most followed pinterest user
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How does it work?• Create a profile
• Review the help page http://pinterest.com/about/help/
• Pins
• Boards
• Following – click on that and the pins of the person or board your following will appear on your stream in real time
• Add a description
• Comment on others
• Repin others images to your boards
• Add button to your site
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How do I use it?
• Use original pictures to drive traffic
• Pin other people’s content to drive wider following
• Create catalogues to bring in sales
• Get fans involved to help spread your content – can let other people add pins to your board boards > edit > add users
• Pin offers
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Play