intro to social media for business 2014: class 3
DESCRIPTION
TRANSCRIPT
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Introduction toSocial Media for
Business
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Course Outline1. Social Media Theory: How It Works
2. Facebook for Business
3. Instagram & Twitter For Business
4. Linkedin & Google+ For Business & Role of SM in SEO
5. Social Video & Managing Online Risk
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» overview» user experience» brand experience» 5 tips for a better experience
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WHAT IS INSTAGRAM?
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Instagram is a fast, beautiful and fun way to share your life with
friends and family
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200Million Monthly Active Users
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36%
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20%
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20Billion Photos Shared
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15 MINUTE BREAK
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» overview» user experience» Case Study: JC Penny» 5 tips for a better experience
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WHAT IS TWITTER?
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» OVERVIEW
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271Million active users
Updated 03/31/14
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211Million active Mobile users
Updated 03/31/14
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34.7Million adult twitter users
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55–64 Fastest Growing Demo
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208Average number of followers
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5,000,000,000Tweets sent every DAY.
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74%
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5xIncrease in engagement when an
imaged is used
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» IMPACT
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PURPOSE!•Brand Awareness •Building a community •Customer service •Establish authority •Gather Leads •Get sales
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PROMOTED TWEETS• Campaigns• Analytics• Cards
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How JC Penny won the Superbowl
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5 TIPS FOR A BETTERBRAND EXPERIENCE
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1: DON’T BROADCAST
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VS.
Roadhouse Charcut
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1: DON’T BROADCAST2: DON’T BE A BRAGGER
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1: DON’T BROADCAST2: DON’T BE A BRAGGER3: SPEND TIME TO GET TO KNOW YOUR COMMUNITY
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1: DON’T BROADCAST2: DON’T BE A BRAGGER3: SPEND TIME TO GET TO KNOW YOUR COMMUNITY4: USE IMAGES
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1: DON’T BROADCAST2: DON’T BE A BRAGGER3: SPEND TIME TO GET TO KNOW YOUR COMMUNITY4: USE IMAGES5: RIDE THE HASHTAGS
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#WeAreWinter
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1: Thank You2: Apology3: Solution4: Connection
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HOME WORK
•Review the twitter trending topics and create a piece of content (tweet) that uses one of the topics•Provide your rationale behind your choice
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NEXT CLASSLinkedIn & Google+
for Business