intro to social media additional pages
Upload: arkansas-state-university-small-business-technology-development-center
Post on 09-May-2015
480 views
DESCRIPTION
For all my friends who came to the Batesville Intro to Social media marketing workshop last week and wanted the additional powerpoint pages that were not included in your printed handout. Thanks againTRANSCRIPT
6 Steps to Social Media
Marketing SUCCESS!By Herb Lawrence, ASU Small Business and Technology Development Center Director
Marketing Fundamentals Haven’t changed
Effective MarketingSegmenting your MarketDeveloping Target Groups Information ChannelsTarget Needs/WantsCraft Compelling MessageAnalyze ResultsTime Management
The “On-Line” Elephant
Web Site
Social MediaSEO Permission
E-MailLocal
ListingsBloggi
ng
FacebookTwitter
LinkedInYouTube
Bookmarking
SlideShareFlickr
Photobucket
Tumblr
Google MapsYelpJonesboro.comFourSquareGowalla
Traditional Media
Where they Get News/Information
Customer Involvement Changed
Customer NOW Find You (Maybe)
New Consumers
Begin Search on-Line Includes B2BReview WebsitesRead Blogs on SubjectRead Comments Poll Friends on-lineConduct Local Search
ALL BEFORE YOU EVEN KNOW THEY ARE THERE!
THE CHALLENGE
Step 6 – Measure ROI
QUALITATIVE QUANTITATIVE
Involved in Industry Conversations
How Customers Perceive us versus competition
Did we build KEY relationships
Moving from MONOLOGUE to DIALOGUE?
Website AnalyticsSocial MentionsSEO RankingLink ClicksNewsletter/E-mail
Subscribers added
Tips to get started Platforms you can ACTIVELY
MaintainWhat outsourcing is needed?
◦Design, Development, content◦Brand Monitoring,
Plan your Content FLOWFind Tools to AUTOMATE
◦Ping.fm◦HooutSuite◦Tweetdeck
FIND SYNERGY
Thank You! Oh or call me: 870-972-3517
Let’s Connect On-LineE-mail [email protected]: http://www2.astate.edu/a/business/sbtdc/ASU Small Biz Blog http://www.asbtdc-asu.comFacebook Page: http://www.facebook.com/asu.sbtdcFacebook Profile: http://www.facebook.com/herb.lawrenceTwitter: http://www.twitter.com/asbtdc_asuLinkedIn: http://www.LinkedIn.com/a/asusbtdc