intro to salsa part 2 handout

2
1700 Connecticut Ave NW Washington DC 20009 ______________________________________________________________________________________________ ________ Communication and Advocacy The Basics: Advocacy pages allow for your supporters to look up who their specific representative is and then send them a personalized message. You have complete control over which reps you are targeting in an action. You can limit it to specific locations, specific reps, or even custom targets you setup that aren’t in our database. Email blasts are the main way you communicate with your supporter base. You can utilize them for just distributing news or you can use them to drive your supporters to take actions, make donations or share your content with friends and family. Key Points: 1. Legislators only accept messages from their constituents. All Federal legislators require the constituent to provide a zipcode in his/her district in order to send a message. There is no way around this. If your supporter is not a constituent, then they won’t have the option to send a message. 2. The Email Blast tool will automatically filter out unsubscribed supporters, supporters without an email address and supporters who have a malformed email address. 3. Test! You will want to send yourself test messages from email blasts to confirm the formatting. You will want to test your advocacy pages to ensure they function as you would expect them to. ______________________________________________________________________________________________ ___ Phone: 866.796.8345 | Fax: 202.318.2402 | www.SalsaLabs.com | www.facebook.com/SalsaLabs

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In part 2 of our two-part introductory workshop, learn to create, schedule, and send a targeted email blast. Participants will also learn how to send targeted letters to elected officials. Energize constituents and make their voices heard!

TRANSCRIPT

Page 1: Intro to Salsa Part 2 Handout

Questions?

Email [email protected] [email protected]

or call 866-796-8345

1700 Connecticut Ave NWWashington DC 20009

______________________________________________________________________________________________________

Communication and Advocacy

The Basics:

Advocacy pages allow for your supporters to look up who their specific representative is and then send them a personalized message.

You have complete control over which reps you are targeting in an action. You can limit it to specific locations, specific reps, or even custom targets you setup that aren’t in our database.

Email blasts are the main way you communicate with your supporter base. You can utilize them for just distributing news or you can use them to drive your supporters to take actions, make donations or share your content with friends and family.

Key Points:

1. Legislators only accept messages from their constituents. All Federal legislators require the constituent to provide a zipcode in his/her district in order to send a message. There is no way around this. If your supporter is not a constituent, then they won’t have the option to send a message.

2. The Email Blast tool will automatically filter out unsubscribed supporters, supporters without an email address and supporters who have a malformed email address.

3. Test! You will want to send yourself test messages from email blasts to confirm the formatting. You will want to test your advocacy pages to ensure they function as you would expect them to.

If you forget everything else you heard today, at least remember this:

Communication is key! Whether it be you communicating to your supporters or your supporters communicating to their reps. Take all opportunities that arise to reach out to your supporters base.

Related Salsa Resources:

Overview on action types: http://bit.ly/TrEZPqSetting up a targeted action: http://bit.ly/1jcCozICreate and send emails: http://bit.ly/1nBo0C4Query tool info for targeting: http://bit.ly/1nZOAIgEmail Blast FAQ’s: http://bit.ly/1lNFZtv

_________________________________________________________________________________________________

Phone: 866.796.8345 | Fax: 202.318.2402 | www.SalsaLabs.com | www.facebook.com/SalsaLabs

Page 2: Intro to Salsa Part 2 Handout

1700 Connecticut Ave NWWashington DC 20009

______________________________________________________________________________________________________

_________________________________________________________________________________________________

Phone: 866.796.8345 | Fax: 202.318.2402 | www.SalsaLabs.com | www.facebook.com/SalsaLabs