@DavidDarmanin

Introduction to Polls

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Features

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The Big Picture

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1. Drivers

A. “Quick question – How can we make this page better?”

B. “Where exactly did you first hear about us?”

C. “Quick question – why are you looking for [name] today?”

Targeting:

● Show on your highest traffic landing pages.● Try showing the question after a short time e.g. 5 seconds.

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2. Barriers

A. “Quick question – what stopped you from [action] today?”

B. “What are your main concerns or questions about [name]?”

Targeting:

● Target pages with the biggest drop off in funnels.● Start by showing the question when users are abandoning.

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3. Hooks

A. “Quick question – What persuaded you to signup today?”

B. “Thanks for [action]! How are you planning to use [name]?”

Targeting:

● Target your thank you pages with a short delay e.g. 5 seconds.● You can target multiple thank you pages using ‘contains’.

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TIPSA. Don’t force answers into buckets.

Ask open ended questions.

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TIPSB. Download replies and organize them by ‘theme’.

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TIPSC. Use the exact same words your users use

in their replies!

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Thank you!