BRAND YOU ®INTRO TO PERSONAL BRANDING

por Kristian Andersen, Adapted by Andres VelasquezOriginal: Kristian AndersenAdaptation: Andres Velasquez

A BRAND IS

NOT A LOGO

A BRAND IS A COLLECTION OF

PERCEPTIONSIN THE MIND OF A CONSUMER.

BRANDS ARE BORN OF

EXPERIENCEAND REFLECT

REPUTATION

NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS AN

AFTERTHOUGHT, RATHER IT SERVES AS THEIR KEY

DIFFERENTIATOR.

BUT THOSE ARECONSUMER BRANDS

NOT PEOPLE.

Personal brands allow individuals to differentiate

themselves by consistently articulating

and leveraging their unique value proposition.

WE ARE ALL

BRANDS

If you’re not branding

yourself, you can be

assured that others are

doing it for you.

IT’S A

BRAND YOU®

WORLD

AND JUST BEING GOOD

ISN’T GOOD ENOUGH

SIMPLE UNIQUE FOCUSED

A LESSON FROM

THE KITCHEN

THE KITCHEN

THE DINING ROOM

(The Craft / What You Know)

(The Delivery / How You Share It)

WE’RE ALL IN THE

CONTENT BUSINESS

GETTING TACTICALGETTING TACTICAL

Why Employers Should CareStrong personal brands add value to corporate brands!

• Publicity & Visibility

• Build Organizational Credibility

• Increased Engagement Levels

• Expands Influence

• Human Connection to the Organization

• Halo Effect (which works both ways)

5 QuestionsQuestion #1 : What are your goals?

Question #2 : What do you value?

Question #3 : What are you passionate about?

Question #4 : What motivates you?

Question #5 : What makes you remarkable?

5 RulesRule #1 : Be Diligent

Rule #2 : Be Consistent

Rule #3 : Be Relevant

Rule #4 : Be Interesting

Rule #5 : Be Yourself

5 StepsBuilding lasting, effective personal brands takes time and there is no one-size-fits-all process.

Step #1 : Take Inventory

Step #2 : Develop a (Brand) Plan

Step #3 : Craft Your Identity

Step #4 : Choose the Right Tools & Channels

Step #5 : Measure & Repeat

Tools & ChannelsTools & Channels:You have to use them to understand them• Web sites• Blogs / micro-blogs• Podcasts• Social networks (Facebook, Ning, Linked-In, Twitter)• Events (create your own or hijack one)• Off-line & alternate publishing• The media

Don’t Forget to:• Make yourself findable (SEO, social networks, etc.)• Connect everything• Cultivate relationships w/ the press, peers, competitors, etc.• Donate your expertise to a cause• Develop a visible platform• Start & join conversations

“We are CEOs of our own companies: Me

Inc. To be in business today, our most

important job is to be head marketer for the

brand called you”

Tom Peters

Twitter: kristianindy

eMail: kristian@kaplusa.com

LinkedIn: linkedin.com/in/kandersen1

Web: kaplusa.com