intro to fashion photography

37

Click here to load reader

Upload: nick-clarke

Post on 23-Jun-2015

766 views

Category:

Art & Photos


1 download

TRANSCRIPT

Page 1: Intro to fashion photography

I N T R O D U C T I O N T O FA S H I O N P H O T O G R A P H Y

H E L E N H A N N

Page 2: Intro to fashion photography

“ FA S H I O N P H O T O G R A P H Y I S A G E N R E O F P H O T O G R A P H Y D E V O T E D T O D I S P L AY I N G C L O T H I N G O R O T H E R FA S H I O N I T E M S ” - W I K I P E D I A !I T I S N O T A B O U T P H O T O G R A P H I N G P E O P L E

W H A T I S FA S H I O N P H O T O G R A P H Y ?

Page 3: Intro to fashion photography

C H O O S I N G A M O D E L ( O R N O T )

• Don’t use a friend (unless your friend is a model)

• Don’t choose someone because you fancy them

• Choose someone that meets the looks needed for the theme behind your shoot

• Remember - sometimes really gorgeous looking people photograph really badly or look a bit ‘chocolate box’ pretty to be fashionably edgy

• You don’t always need to use a model - think about other ways of displaying fashion items

Page 4: Intro to fashion photography

C O N S I D E R AT I O N S F O R M A K I N G G O O D FA S H I O N I M A G E S• Theme/Story

• Model

• Location

• Lighting

• Shapes

• Colours

• Movement/Dynamism

• Props and accessories

• Angles and crops

• Avoidance of the cheesy cliché

Page 5: Intro to fashion photography

S H O O T I N G W I T H A T H E M E

• It is essential to have a theme as it will give your shoot a sense of continuity.

• Your theme will inspire the choice of clothing, make-up, hair styling, lighting, location/sets and model choice.

• You can use a single word to build your theme - coffee, circus, red, vintage, tea party, desert, ocean - anything that evokes imagery you can work towards.

• The idea is that your pictures will collectively tell a story!

Page 6: Intro to fashion photography

P H O T O G R A P H Y B Y E L A I N E C O N S TA N T I N E

Page 7: Intro to fashion photography

P H O T O G R A P H Y B Y D A V I D L A C H A P P E L L E

Page 8: Intro to fashion photography

P H O T O G R A P H Y B Y … . . ? ? ? ? ? ? ? ?

Page 9: Intro to fashion photography

C H O O S I N G A L O C AT I O N

• Don’t choose a location because it’s nearby or ‘easy’ - your back garden is nearly ALWAYS a bad choice - unless you happen to live somewhere pretty amazing…… or really grim.

• Don’t choose a location that doesn't support (or directly contradict) your theme

• Remember the images are about the fashion/the clothes - it is not a piece of travel/architectural photography!

• Think about the time of day you will be shooting - what will the light be like at your chosen location?

Page 10: Intro to fashion photography
Page 11: Intro to fashion photography

C O L O U R - O R N O T… . .

• Be aware of colour - not just of the clothes but within your location, props etc.

• Learn to really SEE what it is your looking at and become more aware of the colours we surround ourselves with.

• Black and white is good… Richard Avedon says so.

Page 12: Intro to fashion photography
Page 13: Intro to fashion photography
Page 14: Intro to fashion photography

M O V E M E N T / D Y N A M I S M

• Showing movement in photographs is best achieved using motion blur - this is achieved by using a SLOWER shutter speed

• Slowing the shutter speed lets more light on to the camera sensor - try using the ‘shutter priority mode’ (Tv Mode) which will automatically make adjustments to prevent over exposure

• Don’t try and hand hold a camera if the shutter speed goes below 1/60 sec - use a TRIPOD

• Try using a flash - this will create a crisp subject while everything else blurs

• Need help with this? - ask me - I’m a specialist in long exposure images!

Page 15: Intro to fashion photography
Page 16: Intro to fashion photography
Page 17: Intro to fashion photography
Page 18: Intro to fashion photography
Page 19: Intro to fashion photography
Page 20: Intro to fashion photography
Page 21: Intro to fashion photography

P R O P S & A C C E S S O R I E S

• Props can make a good shoot great

• Keep props and accessories simple

• Props can be food, beverages, vehicles, bicycles, street furniture, animals, furniture, telephones, luggage, umbrellas, toys, flowers, mirrors (careful - photographing with mirrors opens up a whole host of new issues!), tools, other people, balloons, electrical appliances - just about anything - just keep it relevant (or irrelevant!)

• Avoid cigarettes, crack pipes and other drug paraphernalia!

• Firearms are also a bit taboo - although in the correct context even drugs and guns can work….maybe

Page 22: Intro to fashion photography
Page 23: Intro to fashion photography
Page 24: Intro to fashion photography

L I G H T I N G

• Lighting is your best friend

• Lighting is your worst enemy

• Keep it simple

• Avoid fluorescent lighting (if will give you an unpleasant colour cast)

• Keep it simple

• Avoid mixed lighting situations - be aware of colour temperature!

• Keep it simple

Page 25: Intro to fashion photography
Page 26: Intro to fashion photography

B A D P H O T O G R A P H S A N D T H E C O R R E C T I O N O F G O O D I M A G E S

• You can’t make a silk purse out of a sow’s ear (as my Grandma always told me!) - if it’s a crap picture no amount of manipulation is EVER going to make it a good picture

• Even the best images may need SUBTLE retouches

• If you can see the ‘correction’ or retouch, it’s no good

Page 27: Intro to fashion photography
Page 28: Intro to fashion photography
Page 29: Intro to fashion photography

A N G L E S A N D C R O P S

• Sometimes cropping extraneous ‘nonsense’ out of your shots can make for a much more interesting image.

• Images shot at a quirky angle can be interesting too - however, BE BOLD. images that are just off being straight just look like rubbish shots - be deliberate!

• If you are shooting with a straight horizon, make sure it is straighter than a really straight thing! AND remember water doesn’t run up hill (except in Pirates of the Caribbean - On Stranger Tides)

Page 30: Intro to fashion photography
Page 31: Intro to fashion photography
Page 32: Intro to fashion photography
Page 33: Intro to fashion photography

AV O I D A N C E O F T H E C H E E S Y C L I C H É ( A N D O T H E R H O R R O R S )• Dropped hips

• Hands on hip

• Duck-faced pouts

• Bad lighting and poor focus

• Objects growing out of the top of heads

• Leaning on things and looking wistful - looks dreadful every time

• Remember - your model can't see the shapes their body is making - YOU need to guide them by TELLING them what you want them to do - even if they are a professional model

Page 34: Intro to fashion photography
Page 35: Intro to fashion photography
Page 36: Intro to fashion photography
Page 37: Intro to fashion photography