Intro to Business: Final Report

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  • SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

    Centre for Modern Architecture Studies in Southeast Asia

    Foundation of Natural & Built Environments (FNBE)

    Introduction to Business [BUS30104]

    Prerequisite: None

    Lecturer: Chang Jau Ho

    Charity Drive Report

    Group Name

    Group Members:

    Clement Chen 0319574

    Carlson Ko

    Daniel Chow

    Harwinder Singh

  • a. Executive Summary

    Eat and Go is a group of business selling pizzas by dominos and pizza

    hut and ikea curry puffs for charity established by the project manager

    Clement Chen, followed by the committee Carlson Ko, Harwinder Singh

    and Daniel Chow. This business charity drive is held from 19th to 23rd

    January from 12pm-5pm and the location of our booth is outside

    Student Life center, Taylors Lakeside University. Support for the

    fundings of this business is funded by Dr. Goh Dental clinic and Mr

    Chow by sponsoring us RM 500 respectively to start this Business. All

    the proceeds and profit (100%) of this business will go to the Malaysian

    Red Crescent for the east coast flood relief fund.

    This report describes the findings of the charity drive by our team. The

    purpose of this report is to 1) Describe and analyse the theories of

    human resources management, marketing, production and finance and

    their applications 2) Explain the ethical and social responsibility issues

    faced by businesses 3) Undertake leadership roles and make quality

    decisions/judgments in the context of simulated business environments

  • b. Objectives

    a) We have chosen the Malaysian Red Crescent as our main charity

    organization because it is a non-profit organization dedicated to

    humanitarian acts and services and public goods by serving people

    through first aid services and humanitarian programs for the needy and

    helpless. One example being the recent east coast flood relief where

    victims need help for daily necessities.

    b) Targeted donation amount: RM 600

    Targeted sales amount: RM 1200

    Targeted sponsorship amount: RM 600

    c. Target Market

    a) Our customers are mostly local students with a few being young working

    adults and the lecturers themselves. Most of them are people who are on

    the go and need something fast to fill their hunger especially when they

    are studying in a group or moving from one place to another. For example,

    people walking through the Student Life Centre in Taylors are mostly

    students travelling to or from classes to get food. Another example is

    Students in Sunway University where students gather in groups to study.

    b) Students need something fast and tasty, also the branding do effect the

    students choice and preference for choice of food. For example, Dominos

    pizza and Ikea curry puffs are famous for being delicious and many

    demand for it.

  • c) The spending power of students are mostly low cost to mid- range raging

    from RM 1-RM 10. They want something at a reasonable cost whereas

    some are on tight budget and are less likely to spend on charity drives.

    d. Competition Analysis

    a) Our competitors are the stalls beside and around us outside the Student

    Life Center. Mainly those who are also selling food at a reasonable price.

    b) Our competitors are selling foods raging from nasi lemak, fruit kebabs, fish

    balls, drinks, juices, fruits and hot dogs at a similar price range from RM 1-

    RM 10

    c) Most of our competitors strengths are the foods/ products being produced

    by themselves. This can help them save a lot of cost and reduce other

    costs such as labor charges and tax. Besides that, their vulnerabilities are

    the quality control and consistency in their production of food eg: hygiene,

    the demands are not met, not all the food taste the same etc. Besides

    that, they also use strategies such as 2 items for a cheaper price or buy 1

    free 1 and also by approaching customers first

    d) Customers opt to buy from them because it is cheaper and is produced

    fresh on the spot eg. Fruit juices. Besides that, the choice of food do effect

    the customers choice for instance, customers prefer healthier food and

    drinks made fresh. Also, the attractive prices such as RM 5 for 5 fish balls

    makes it a reasonable food to buy and buy 1 free 1 tactics also attract

    customers. Furthermore, with the help f the social media such as

  • facebook page and instagram also increase awareness of customers

    about what are they selling, prices etc

    e. Product and Packaging

    Products

    a) We are selling pizzas and curry puffs. Namely Dominos personal pizzas,

    Pizza hut personal pizzas and ikea curry puffs.

    b) The products that we are selling, Dominos pizza, pizza hut and Ikea curry

    puffs products have a strong branding not only locally but also

    internationally which makes customers more eager to buy these products

    because they have been in the F&B market long enough. They are a

    famous choice of fast food known for their good taste.

    Packaging

    a) The pizzas that were selling are already packed by the vendors in a

    box with their branding whereas the curry puffs are packed into pairs in

    a white paper bag..

    b) Yes, the packaging is kept simple and is easy to carry around and

    throw away. Besides that, it will keep the food fresh and delicious.

    f. Pricing

    a) The cost for our products unit selling price:

    1. RM 10 for a personal pizza

    2. RM 4 for 2 curry puffs

  • b) The cost for our products unit cost price:

    1. RM 5 for a personal pizza

    2. RM 2 for 2 curry puffs

    c) Our products are popular and attractive because of their famous branding

    eg. Dominos pizza are available nationwide and is well known

    d) Our strategies is to set the pricing at a reasonable price which is RM 10

    for a box of pizza and RM 4 for a pair of curry puffs. Besides that, when

    we have difficulty selling them is to go to a different location to push on the

    sales eg. Sunway University, SS15 Subang Jaya, Taylors college and Inti

    college. If we are selling faster then we increase the amount(stock) for the

    following day.

    g. Promotion Strategies

    a) Since our cause was to raise funds for charity, we decided to come up with a

    main marketing message which says EAT & GO.

    b) The 2 main tools for promoting our product was by making computer-

    produced posters and the promotion was also done through Facebook.

    c) - We had chosen Facebook to be one of our main tools for promoting is

    because it is the most visited website on the internet. Everyone including

    friends and relatives use this website. Advertising on Facebook is also

    inexpensive.

    - Promoting our product by making posters is also very important because it

    offers an effective and inexpensive way to get a message out. Since

    posters include mainly text or images, it can help customers easily to

    understand about the products that you provide.

  • Our Facebook page to promote our product.

  • The posters that we made to promote our product

  • Our Booth:

    h. The Sponsors

    a) The people we approached for sponsorship was from either our parents or from a

    company.

    b) We target these sponsors because we know them personally and we know that they

    will help us to raise funds for the certain cause.

    c) We also approached our customers by sending letters, by telephone calls and

    through e-mails.

    i. Distribution

    a) We got our products to the sales location by our own personal transport. Every

    morning we would go collect the products which was the curry puffs that were from

    IKEA and the pizzas were from pizza hut & dominos. The products were delivered

    mainly to Taylors Lakeside Campus and the rest were sent to other campuses.

  • b) To deliver the products it took around 15 minutes and customers didnt really had to

    wait because there were other sellers.

    c) We can effectively get 30- 40 customers a day depending on the time of the day.

    j. Green Measures

    a) Our products are made in an environmentally- conscious manner and they are not

    hazardous because we were selling food.

    b) The products that we were selling are in cardboard box and in a paper bag.

    Therefore, this package materials could be recycled.

    c) There was never any waste because when people bought the products they took it

    away.

    d) Some measures were taken to reduce the consumption of resources such as

    electricity and paper. Electricity was only used at the times when we needed them. A

    amount of paper was used because we only had to use it as posters and the same

    posters were used all week long.

  • k. Human Resource Planning

    Clement Chen

    Project Manager

    Harwinder SinghSales Executive

    Daniel Chow

    Sales Assistant

    Carlson KoFinance Manager

  • l. Evaluation of Results

    Eat & Go

    Profit and Loss Statement

    RM RM

    Income

    Sales:

    Curry Puff 856

    Pizza 2000 2856

    Expenses

    Purchases:

    Curry Puff 500

    Pizza 1060 (1560)

    Gross Profit 1296

    Other Income

    Sponsorship 500

    Donation 750 1250

    Net Profit 2546

  • m. Appendix

  • Sponsorship Letters:

    15th January 2015

    Chow Meng Hin No.11, Jalan Usj Heights 7/1B, Usj Heights, Subang Jaya, Selangor Darul Ehsan. Dear Mr Chow Requesting Sponsorship for Charity Drive Event We, the students from Taylors University Lakeside Campus, are currently involved in a fundraising event as our school project January 2015. Our plan is to raise a total of RM2500.00 via sponsorships and product sales. The fundraising event will be held for a week from 19th to 23rd January under the supervision of our lecturer Mr. Chang Jau Ho. All profits earned during the event will be donated to the Malaysian Red Crescent, a non-profit organization that provides humanitarian aid - such as flood disaster relief, medical care, etc. - to communities in need. We are writing today to ask if you would consider donating RM500 to help support our event. We believe that your generosity would go a long way towards supporting the organization and their noble cause. If you need more information about our event or have any questions you may contact me at 017-6737235. Thank you. Sincerely,

    Clement Chen

    ____________ Clement Chen Charity Drive Event Group Leader

  • 12th January 2015

    Dr. Goh Say Geg, 4-1, Jalan PJS11/28A Sunway Metro, Bandar Sunway, 46150 Petaling Jaya Dear Dr. Goh Requesting Sponsorship for Charity Drive Event We, the students from Taylors University Lakeside Campus, are currently involved in a fundraising event as our school project January 2015. Our plan is to raise a total of RM2500.00 via sponsorships and product sales. The fundraising event will be held for a week from 19th to 23rd January under the supervision of our lecturer Mr. Chang Jau Ho. All profits earned during the event will be donated to the Malaysian Red Crescent, a non-profit organization that provides humanitarian aid - such as flood disaster relief, medical care, etc. - to communities in need. We are writing today to ask if you would consider donating RM500 to help support our event. We believe that your generosity would go a long way towards supporting the organization and their noble cause. If you need more information about our event or have any questions you may contact me at 017-6737235. Thank you. Sincerely,

    Clement Chen

    ____________ Clement Chen Charity Drive Event Group Leader

  • Reflection Video Link:

    https://www.youtube.com/watch?v=AAoLxPeMc3g

    https://www.youtube.com/watch?v=d5QiXhfra34&feature=youtu.be