intro to 25 innovations

34
08 : 01 : 2014 INTRO TO 25INNOVATIONS

Upload: 25innovations

Post on 05-Dec-2014

241 views

Category:

Marketing


1 download

DESCRIPTION

The first of many training presentations. We use these slideshows to educate team members and customers alike. The first of many, this introduces 25innovations to the world. It's who we are, what we do, and all things marketing for the modern age.

TRANSCRIPT

Page 1: Intro to 25 innovations

08 : 01 : 2014INTRO TO 25INNOVATIONS

Page 2: Intro to 25 innovations

OVERVIEWINTRO TO 25INNOVATIONS

1. What is 25innovations?2. 3 Phase Marketing explained3. A full overview of our services4. The customer experience

Page 3: Intro to 25 innovations

1. WHAT IS 25INNOVATIONS?

Page 4: Intro to 25 innovations

1. WHAT IS 25INNOVATIONS?

in·no·va·tion noun \ˌi-nə-ˈvā-shən\  : a new idea, device, or method  : the act of introducing new ideas, devices, or methods

It is about mastering the new and ever changing technologies available and knowing how to apply them to the current market. It is knowing how to use those technologies to gain a competitive advantage and to increase company value. It is careful understanding of marketing sciences as they exist in this fast paced world and how they most effectively reach the average consumer.

Page 5: Intro to 25 innovations

2. 3 PHASE MARKETING EXPLAINED

Page 6: Intro to 25 innovations

PHASE 1: BRANDINGPHASE 2: E-MARKETING

PHASE 3: PRINT MARKETING

Because marketing is so all encompassing,

we’ve taken the unique approach of breaking

it down into three more manageable sections

2. 3 PHASE MARKETING EXPLAINED

Page 7: Intro to 25 innovations

PHASE 1: BRANDING

2. 3 PHASE MARKETING EXPLAINED

A brand is a company’s first impression and it’s how they will be remembered.

More than a logo, a company’s brand indicates the quality of service that any customer can expect and defines the atmosphere of that company.

Page 8: Intro to 25 innovations

PHASE 2: E-MARKETING

2. 3 PHASE MARKETING EXPLAINED

Today, if a company isn’t online, it might as well not exist.

E-marketing has the ability to empower the small business and to expand a larger business into the global market. From websites to social media, we are constantly expanding into new technologies.

Page 9: Intro to 25 innovations

PHASE 3: PRINT MARKETING

2. 3 PHASE MARKETING EXPLAINED

Attractive print marketing is a force to be reckoned with.

It establishes a home-field advantage, gives a potential customer a tactile connection to a business and, more than any other type of marketing, it leaves a lasting impression. We only produce the highest quality to ensure that the impression it leaves is a good one.

Page 10: Intro to 25 innovations

2. 3 PHASE MARKETING EXPLAINED

Each of the three phases has the potential for incredible power and when used together, there is no limit to the

success of any business. To ensure their effectiveness, we take each phase through rigorous testing, polling the wider world for their opinions, their feedback, which ultimately

ensures that our results are not only top quality, but proven effective in the market that matters.

Page 11: Intro to 25 innovations

3. A FULL OVERVIEW OF OUR SERVICES

Page 12: Intro to 25 innovations

3. A FULL OVERVIEW OF OUR SERVICES

We are constantly expanding into new markets, but our standard services

include:

Websites

Blogging

Social Media

Digital Strategy

E-Book Publishing

Illustration Services

Graphic Design

Branding

Digital Branding

Branding Suites

Email Marketing

Snail Mail Marketing

Page 13: Intro to 25 innovations

3. A FULL OVERVIEW OF OUR SERVICES

WEBSITES

A website is a business’ online business card. Even if potential customers don’t read every word, the simple fact that a website exists gives a business credibility and tells a potential customer the quality they can expect from that business.

Page 14: Intro to 25 innovations

3. A FULL OVERVIEW OF OUR SERVICES

BLOGGING

Blogging is honestly the key to being found by Google. Websites are limited in that the content generally stays the same for long periods of time. A blog is constantly introducing new content for search engines to examine and is therefor highly visible and highly marketable

Page 15: Intro to 25 innovations

3. A FULL OVERVIEW OF OUR SERVICES

SOCIAL MEDIA

Social Media is a monster. It is highly effective, but incredibly confusing and with so many options to choose from it’s tough for the average business owner to keep up. That’s where we come in. We keep up with all the latest trends and assess their effectiveness for each customer.

Page 16: Intro to 25 innovations

3. A FULL OVERVIEW OF OUR SERVICES

DIGITAL STRATEGY

A Digital Strategy is something that we develop for free with many of our packages. It is a digital roadmap to online success, indicating which internet avenues will provide the most effective response and return on investment for each individual business.

Page 17: Intro to 25 innovations

3. A FULL OVERVIEW OF OUR SERVICES

E-BOOK PUBLISHING

E-Book Publishing is a complicated matter that often involves a fair amount of back and forth with the host company. From file-upload to online publishing and distribution, we take care of all the details and ensure a high quality publication for our clients.

Page 18: Intro to 25 innovations

3. A FULL OVERVIEW OF OUR SERVICES

ILLUSTRATION SERVICES

A picture is worth a thousand words and every document, children’s books, instruction manuals, textbooks, presentations, all are made more powerful with the addition of illustrations as the brain’s ability to recall information is heightened by the visual.

Page 19: Intro to 25 innovations

3. A FULL OVERVIEW OF OUR SERVICES

GRAPHIC DESIGN

Any attempt at print marketing is made ten times more effective with high quality graphic design. It’s quality that makes people trust your services, trust you with their money, trust that you know what you’re doing. Our graphic design provides that element of credibility.

Page 20: Intro to 25 innovations

3. A FULL OVERVIEW OF OUR SERVICES

BRANDING

Branding is all encompassing of how a business runs. It’s how customers are greeted at the door, it’s the color on the walls of the front room, it’s the visual consistency that will stick with the customer after they’ve left and it’s the memory that will ensure their return.

Page 21: Intro to 25 innovations

3. A FULL OVERVIEW OF OUR SERVICES

BRANDING SUITES

You’ve got this incredible brand, but you’re still using unmarked envelopes and plain business cards. As previously mentioned, a brand is all encompassing and non-uniform print materials is an indication of shoddy service. We provide each brand customer with a custom designed branding suite at no design cost.

Page 22: Intro to 25 innovations

3. A FULL OVERVIEW OF OUR SERVICES

DIGITAL BRANDING

The internet is a massive and daunting place and, with something so intangible, it’s easy for customers to be uneasy. When they visit your Yelp page, they need to know that it’s you they are dealing with, your reviews and your images. Digital branding establishes an element of trust in an otherwise untrustworthy place.

Page 23: Intro to 25 innovations

3. A FULL OVERVIEW OF OUR SERVICES

EMAIL MARKETING

Email is a part of every life and for this reason it is an incredible marketing tool. We view email marketing not just as a bunch of messages, but as a whole campaign, targeted at achieving a specific goal. We trace statistics of email delivery effectiveness based on time of day, time of week, type of customer, and apply that information to all campaigns.

Page 24: Intro to 25 innovations

3. A FULL OVERVIEW OF OUR SERVICES

SNAIL MAIL MARKETING

Snail Mail is old school. We understand that, in marketing, it is important to be open to all possible avenues. There is a percentage of the population who lives off the internet grid and is therefor off the general radar. However, by taking hold of both old technologies AND new, we ensure the maximum customer influx for each and every customer. As previously mentioned, the internet is a dubious place that must be used wisely. Snail mail provides an incredible level of credibility by comparison and in print marketing of any kind you simply cannot beat the tactile experience and staying power.

Page 25: Intro to 25 innovations

4. THE CUSTOMER EXPERIENCE

Page 26: Intro to 25 innovations

4. THE CUSTOMER EXPERIENCE

A customer of 25innovations can expect the utmost in high quality customer care. We truly care about the results we get for each and every business we work with and as such, have gone through painstaking rigorous effort to understand everything we can about the business we are in. With 25innovations you can always expect:

Page 27: Intro to 25 innovations

4. THE CUSTOMER EXPERIENCE

TO TALK TO A REAL PERSON

EVERY TIME

We don’t use automated systems and we are quick to respond. Your

questions are important and will receive a thoughtful and pertinent

response.

A customer of 25innovations can expect the utmost in high quality customer care. We truly care about the results we get for each and every business we work with and as such, have gone through painstaking rigorous effort to understand everything we can about the business we are in. With 25innovations you can always expect:

Page 28: Intro to 25 innovations

4. THE CUSTOMER EXPERIENCE

THE UTMOST IN QUALITY

If something’s worth doing, it’s worth doing right. We provide our customers with the highest

quality product because we know quality is the key to successful

marketing.

A customer of 25innovations can expect the utmost in high quality customer care. We truly care about the results we get for each and every business we work with and as such, have gone through painstaking rigorous effort to understand everything we can about the business we are in. With 25innovations you can always expect:

Page 29: Intro to 25 innovations

4. THE CUSTOMER EXPERIENCE

EXPERT KNOWHOW

We are not only highly experienced in everything we offer, but are constantly researching new technologies to keep our customers one step ahead of the

competition

A customer of 25innovations can expect the utmost in high quality customer care. We truly care about the results we get for each and every business we work with and as such, have gone through painstaking rigorous effort to understand everything we can about the business we are in. With 25innovations you can always expect:

Page 30: Intro to 25 innovations

4. THE CUSTOMER EXPERIENCE

FOLLOW-UP

We understand that results matter and for this reason all of our online

marketing endeavors include a detailed report of the effectiveness

of each campaign.

A customer of 25innovations can expect the utmost in high quality customer care. We truly care about the results we get for each and every business we work with and as such, have gone through painstaking rigorous effort to understand everything we can about the business we are in. With 25innovations you can always expect:

Page 31: Intro to 25 innovations

4. THE CUSTOMER EXPERIENCE

WE PRACTICE WHAT WE PREACH

We know all of this works, not just because we’ve done it so

many times, but because we do it ourselves!

A customer of 25innovations can expect the utmost in high quality customer care. We truly care about the results we get for each and every business we work with and as such, have gone through painstaking rigorous effort to understand everything we can about the business we are in. With 25innovations you can always expect:

Page 32: Intro to 25 innovations

Whether a business is looking for a way to bring in new customers or needing to connect to the ones it already has, we know exactly what it takes to get that business noticed. With innovative design and integrated technology based solutions, marketing in the age of technology means always being at the head of the pack

We give businesses the leg up they need.

Page 33: Intro to 25 innovations

At 25innovations, we know creativity counts.Why waste time on being averageWHEN YOU CAN BE EXCEPTIONAL?

Page 34: Intro to 25 innovations

At 25innovations, we know creativity counts.Why waste time on being averageWHEN YOU CAN BE EXCEPTIONAL?

NEXT UP INTRO TO WEBSITES