INTRODUCTION

Back in the old days, water was just plain water. Something to replenish and revitalize oneself, a way to refresh. But as the years have gone by, people especially businessmen seeking innovation had to find ways to make water “not so plain” anymore. Trying to create a product that is distinct yet suited to our modern masses, something that is better than the

others. The only flaw in this process is that proprietors and companies have cared too much in beating the competition and generating profit but cared too little in helping the customers. Softdrinks, fruit juices, flavored waters, chocolate drinks and many more types of thirst quenchers have been introduced to the market and we have observed that the major percentage of these products are processed at their most; filled with chemicals, unnatural sweeteners, preservatives and loads of artificial flavorings. In this modern world of fast and efficient we have forgotten to take care of our health. And now, making an attempt to breakthrough with a product worth selling, we are introducing the “Detox water’. Eventhough this idea is not new and many recipes have been put up in the internet, very few establishments we know of sells this kind of product. It is very simple to create at home, but the question is how many of us have the time and the means to do so? And that’s our very purpose, to offer the people who are to busy to care about what they are drinking as long as they are refreshed, a lighter beverage. A product that costs less, but contains more.

SOCIALSIGNIFICANCE

Whether you’re trying to lose weight or you simply want to look and feel healthier, one of the best ways to rid your body of harmful toxins is to drink water. Just 6 to 8 glasses every day will help to keep you hydrated and keep your vital organs in their best possible health.

You don’t have to drink plain water, however. In fact, there are a number of things that you can add to your water that will not only boost the taste,

they will help to flush those harmful toxins out of your body.

Significance to the community

Our body can eliminate wastes and toxins on its own without us having to consciously tell each organ to do its job. However, in these times of increased environmental pollution, processed foods, and toxic body care products, it takes conscious effort to stay healthy. This is where detox cleanse comes in.

Detox waters have become very popular and there are many different recipes that you can make. These waters contain ingredients like lemon which helps to flush harmful toxins from your body, mint which aids in digestion, cucumber which contains anti-inflammatory properties. Our product does not only rid your body of toxins but helps to flush fat from your body as well. Cucumbers are diuretics can help you to avoid water retention. Lemons and limes help to flush out toxins from your digestive tract while apple helps boost your metabolism.

Detoxing helps your body purge any excess waste it has accumulated. It cleanses your liver, kidney, and colon. It boosts your energy and aids in your weight loss. It also boosts your immune system and improves your skin condition. Most especially, it gives you an improved sense of well being.

BRIEF HISTORY OF WATER DETOX

Fasting, or water detox, has been a religious practice for thousands of years. Ancient Greek philosophers, Biblical characters and spiritual leader Mahatma Gandhi all practiced water detoxification for improved health and spiritual cleansing. Water detox releases toxins into your system very quickly and can be detrimental if approached too quickly.

Fastingresearch.org notes that water detox, or fasting, was a practice in ancient Roman and Egyptian society. Roman and Greek scholars believed

the technique brought inner transformation and improved health. Ancient Egyptians used fasting for spiritual transformation. More recently, fasting has been used for health benefits including disease prevention and improved vitality.

This water detox procedure can be carried out by an elimination diet over the of several weeks, slowly removing caffeine, meat, sugar and artificial additives from your daily food intake. Spend a few days eating only whole fruits and vegetables. Move on to consuming only water and fresh-pressed fruit and vegetable juices. Then proceed to a water-only diet for one to three days. After the fast, reverse the plan and slowly add foods back into your diet.

ORGANIZATION AND

MANAGEMENT

ORGANIZATIONAL AND MANAGEMENT ASPECT

I. INTRODUCTION

Most of us don’t think about the water we drink. We turn on a tap, fill a glass, and drink. But how much water do you really need to drink every

day? What can you do if your tap water suddenly became contaminated? According to the “2005 Little Green Data Book” of the World Bank, one out of five Filipinos does not get water from formal sources. Only 77 percent of the rural population and 90 percent of those in urban areas have access to an improved water source and only 44 percent have direct house connections. Those without house connections access water from wells, springs, communal faucets, and/or from small scale informal providers (Madrazo, A., 2002). The Government’s monitoring data indicates: Just over a third or 36 percent of the country’s river systems are classified as sources of public water supply: up to 58 percent of groundwater sampled is contaminated with coli form and needs treatment; approximately 31 percent of illness monitored for a five-year period were caused by water-borne sources; and many areas are experiencing a shortage of water supply during the dry season. In the four water-critical regions, water pollution is dominated by domestic and industrial sources. Untreated wastewater affects health by spreading disease-causing bacteria and viruses, makes water unfit for drinking and recreational use, threatens biodiversity, and deteriorates overall quality of life. Known diseases caused by poor water include gastro-enteritis, diarrhea, typhoid, cholera, dysentery, hepatitis, and more recently, severe acute respiratory syndrome (SARS). Especially in urban areas, water quality does not meet the standards set by the national government. As a result, waterborne remain a severe public health concern in the country. About 4,200 people die each year due to contaminated drinking water.People need to drink water in order to live. However, because of human introduction, directly or indirectly, of substances into the marine environment, our waters become polluted and undrinkable. Because of the high demand for cleaner water, starting a water refilling station or bottled water product  becomes one of the most promising and profitable business today.

One of the most important parts of running a successful business is that you have to have a good management team. Not only that but you have to have your business organized in a way that your management team can be most effective. Making sure of this can be tricky but it has to happen if your business is going to be successful.The reason that you need to make sure that you have a good organization and management team for your business is that it will keep things running smoothly. It will ensure that everybody knows what they are supposed to be doing and what the goals of the business are. This will keep everyone on the same page and working towards the same goals. Most companies know that they have to have a good management team and organization, the problem is that they don't know how to create it.

Management has always been a vital part of a business entity for this is the people or the process than involves planning, organizing, leading staffing, motivation and control. In a feasibility study it is imporatant to be discussed the management and organizational aspect for in here, the business states its operational and financial policies, hiring policies, remuneration to its employees, business objectives and of course the organizational structure. We disclose here how the organization will operate and the standard procedure in each activities involving the daily operations. Furthermore, management in an organization or in a business entity is expected to utilize its human resources properly and maximize its available resources. They're also responsible in putting plans and strategies into effect and ensure that the goals are met.

II. FORM OF OWNERSHIPHere in the Philippines, a business entity that is owned and operated by one person is very common. The sole owner is the one responsible and in control of the entity, also the recipient of all the benefits and profits. Setting up and managing a sole proprietorship is easy and inexpensive compared to other types of business ownership. It is simple demand to be formed from the legal requirements up to the tax responsibilities make it advantageous for the business owner. The pre-operating capital of the business is

ORGANIZATIONAL CHART

OWNER OWNER

HELPER HELPER

An organizational chart (often called organization chart, org chart, organigram (me), or organogram) is a diagram that shows the structure of an organization and the relationships and relative ranks of its parts and positions/jobs. The type of above diagram is the flat organizational chart. This kind of chart has little or no levels of middle management and typically consists of two levels—the top administrator (owner) and the workers (helper). In other companies like this, the workers have more responsibility and are more directly involved in decision-making. The idea is that well-trained workers will be more productive when they are more directly involved in the decision making process, rather than closely supervised by many layers of management. It promotes employee involvement through a decentralized decision-making process. Comments and feedback reach personnel involved in decisions more quickly. Expected response to customer feedback becomes more rapid.

BUSINESS OBJECTIVESSetting objectives is a specific management tool that creates a target for business owners to achieve. Objectives can be company-wide goals, specific to the division or department and individual employee expectations.VISIONBe a provider to our future customers of a more natural and unprocessed beverage at an affordable price to aid them in achieving a nutritious lifestyle.MISSIONTo offer the CMU population and surrounding residents with an inexpensive, thirst quenching refreshment packed with health benefits and introduce them to a more beneficial drinking habit.

OBJECTIVES GENERAL -To assure every CMU students and staff that we will provide a satisfying drink . SPECIFIC-To offer a healthy drink at a very affordable price. -Establish good reputation and gain customer loyalty.

HIRING STRATEGIESOne of the most important jobs of the owner of a business is to hire the most suitable employee/s to perform the services needed for the business. It is necessary that the hired employee is able to perform the tasks, in preparation of the product, in serving it to the customers, the ethics

needed in treating his co-workers and moat especially, the customers. The owner, as a sole proprietor, may consider hiring them by means if accepting bio-data or resume and also through referrals given by acquaintances, friends or family. Referrals are excellent sources for great hires. Applicants will be chosen through screening and meeting the qualifications set by the owner. After being hired, employee/s will be on contractual basis.

QUALIFICATIONSHELPER- Male/female- 18-25 yrs old - Good interpersonal skills - Trustworthy and reliable - With pleasing personality - Good health conditions

JOB DESCRIPTION

OWNER-Responsible for the hiring of employees -Supervise the daily routine of operation -Provide the financial needs of the business -Monitor the supplies in making the product -Lead the necessary maintenance and repairs of the store -Provide and execute rules and regulations - Resolve customer complaints - Serves as the full-time cashier of the business - Give exact amount of change to the customers

- Tabulate sales bills using calculators. - Count money in the drawer at the beginning and ending of shifts.- Responsible for safekeeping of money.HELPER- Should arrive on or before 7:45 AM - Prepare the needed equipments and ingredients for the product -Prepare the product as clean as possible- Maintain cleanliness in the working area

PROPOSED COMPENSATION PACKAGE SCHEME

POSITION Rate per day

(PHP)

WEEKLY

(PHP)

MONTHLY

(PHP)

YEARLY

(PHP)

Helper 100.00 700.00 3,000.00 36,000.00

Overtime: P24 per hour

WORKING SCHEDULE

WORKDAYS AND WORKING HOURSWork Schedule

ACTIVITY TIME

Delivery of water & materials 7:45-8:00 am

Working Hours 8:00-11:00 am

Lunch Break of helper 11:00 am-12.00 nn

Lunch break of owner 11:30 am-12:30 pm

Working Hours 12:00-8:00 pm

Closing 8:00 pm

DUTIES AND RESPOSIBILITIES In order to effectively manage your staff, it is important to provide them with a clear definition and understanding of their role, function, and responsibilities in the workplace. 

CASHIER (OWNER)

Must wear proper uniform to have pleasing outlook.

Handling all the cash transactions of the business.

Greet the customers as they arrive.

Respond to customers complaints and resolve their issues.

At the beginning and end of each shift, he/she must sort and count

the daily cash balances.

HELPER

Must come to work 30 minutes before specified time.

Sign on log book before and after working hours.

Must wear proper uniform ( apron, hairnet, gloves, mask, white t-

shirt )

A sound knowledge of hygiene and safety standards in the working

place.

Greet the customers as they arrive.

Must be organized and sensitive to the cleanliness of the working

area.

Must maintain the freshness of the fruits and drink preparation

process.

Doing healthy procedures and standards.

MANAGEMENT POLICIESPolicies and Procedures are the strategic link between the Company vision, and its day-to-day operations. These are important simply because well-written business policies and procedures allow employees to clearly understand their roles and responsibilities within predefined limits. The

policies of the company are the following:-Store will be from 8am-8pm, 7 days a week. -Inventory such as fruits should be FIFO basis (first in first out). -Cleanliness of the store should be maintained. -Employees should undergo orientation. -Employees should always wear proper uniform.-Employees are entitled with 1hour break time. -Employees should comply with their responsibilities and attending work on time. -Tardiness is strictly prohibited. -Customer is always right policy. -Politeness and kindness shall be practice at all times.

GANTT CHARTA Gantt chart, commonly used in project management, is one of the most popular and useful ways of showing activities (tasks or events) displayed against time. On the left of the chart is a list of the activities and along the top is a suitable time scale. Each activity is represented by a bar; the position and length of the bar reflects the start date, duration and end date of the activity. 

MARKETING ASPECT

INTRODUCTION

The ultimate aim of marketing is exchange of goods and services from

producers to consumers. The function of marketing is communicating the

value of a product or service through positioning to the customer. It starts

from identifying the customers needs and satisfy them. It is selecting of

target market through market analysis and market segmentation as well

as understanding customer buying behavior and providing superior value.

Marketing Objectives

To create, maintain and increase the marker share.

To penetrate in a new market or market positioning that gains an

advantage over competitors.

To meet the needs of the customers

Identify additional sources of revenue and profitable expansion

opportunities. 

Increase the quality of the product "Detox Water."

Increase the number of customers.

The Marketing Program

A marketing program is a coordinated, thoughtfully designed set of

activities that help the business to achieve its marketing objectives. These

objectives are strategic sales goals that fit the strength and are good way

to stretch its current situation.

The marketing program to be established in the business will play a big

role to the accomplishment of the goals and objectives of the business.

The main concern of our proposed business is to introduce a product that

will give benefits to the customer: a product that will encourage them to

pursue a healthy lifestyle.

I. Product Description

Detox Water is innovative & healthy refreshment. It is a purified drinking

water blended with fruits that aim to ease the thirst and detoxify the body

of our potential customers.

II. Product Uses

Eliminates thirst�

Cleanses and detoxifies the body�

Source of health benefit�

III. Geographical Dispersion

Our stall named "Detox Water" is located at Maya-Maya St., corner

Pampano St., Brgy Longos, Malabon City facing City of Malabon

University, near Ninoy Aquino Elem. School, Longos National HS, Longos

Elem. School and surrounding areas which are the primary potential

market for the business.

IV. SWOT Analysis

STRENGTH

Health benefits - Our product gives numerous health benefits

compared to the usual processed beverages offered to the market

by the competitors

Affordability -The detox water is offered at a cheaper price

compared to those the same existing products which can be easily

acceptable to the customers.

Variety of flavors -The detox water offers more natural way of

experiencing the product since fruits are actually mixed with the

water, which gives the customers their choice on which fruit flavor

they can be satisfied. This product offers apple, orange, lychee and

calamansi flavors for the tastes and preferences of the customers.

Labor simplicity -Producing the said product is not labor

intensive, thus allowing the business to hire minim number of

personnel.

WEAKNESSES

Probable high rental cost -The business is expecting higher

revenue since we are choosing a commercial rent that is relatively

expensive.

Perishability -The business should expect an ideal inventory for

the raw materials especially fruits are highly perishable and should

be served within the day to avoid wastage of supplies.

Price sensitivity- The sudden increase in price of the raw materials

which is the fruits will eventually affect the profit.

OPPORTUNITY

Accessibility- The location of our proposed business is placed

wherein it is visible and easily seen and is reachable by the

customers.

Few detox water offered in the area- There are lesser

competitors since they are offering the same products but are

already manufactured and sold at a higher price which is the

advantage of our product.

THREATS

Loyal buyers of competitors

Retail and convenience stores offering same product which are

already manufactured.

Changes in weather and climate

Competitors' marketing strategies

Awareness of buyers since competitors' product matches their

tastes.

Lesser potential customers during semestral break and vacation

V. Factors affecting the market.

Demand

Population shift/movement into and out of geographic

location.

New product promote by the different social group.

Change in lifestyle & buying habit of customer

Influence the buying decision of the customer.

Supply

Increase in the number of competitor.

Availability of supply for seasonal fruits

Change of cost making the product.

Price

Change in the price for seasonal fruits.

Level of demand & supply

Price of substitute products.

VI. 4 Ps of Marketing�

Product

Our business is named Detox Water. Purified drinking water blended with

fruits. It is a liquid like water that gives the taste of your prefered fruit

flavor. It is available in different sizes 12 oz, 16 oz and 20 oz.

Place

The Detox Water stall is located in front of City of Malabon University near

Ninoy Aquino Elem. School and Longos National HS. This location will not

only cater the CMU students but also the residents nearby

Channel of Distribution

The Detox Water will be sold at our kiosk located in front of City of

Malabon University. The proponents planned to use direct selling method

in distributing the said product. This method means that the product will

be purchased directly by the consumers from our store. On our store the

customers may choose among the flavors we offer such as apple and

lychee.

DIRECT BUYERS

DETOX WATER STALL

DIRECT BUYERS

PROMOTION

We endorse our product by means of advertising and sales promotion by

the following:

ADVERTISING

Sale display - we are going to display in our chosen location

the different nutrition or healthy benefits they earn on

drinking our product and also to attract and catch the

attention of the customers.

Social Media Ads- we will make a facebook page where we

will showing our product to the public

Sales Promotion

Taste test- Effective way of encouraging our target market

which are the CMU students, professors and admins, and

residents outside the University is that we gather some

surveys and spread a free taste in our product to find out

how they prefer our product.

PRICING

Pricing strategy is one of the difficult part of this proposal because

many people are price sensitive so that we must be aware of deciding

how much we charge to our target customers. Since we are referring to

a small business enterprise which is the "Detox Water" and operate

through a stall only, we will be using penetration pricing as our pricing

strategy because we are customer-oriented and we consider the

customers preferences regarding the price of each commodity. This

strategy aims to attract and encourage customers to undergo and taste

our product. Once it is achieved, we can increase our price little by little

because of the upcoming variations and twist of our product as we

establish growth.

VII. Market Segmentation

MARKET SEGMENTATION(Based on 2010 and 2015 NSO Cencus)

AGES POPULATION

15-19 5,965

20-24 5,798

25-29 4,962

30-34 4,889

35-39 4,586

40-44 4,648

45-49 4,005

50-54 3,985

55-59 2,542

TOTAL POPULATION OF

TARGET MARKET

41,380

NOTE: This data derived from the projected population of 2015 and

segmented age ratio of both sexes on 2010 NSO Census. (Target

Market Barangays Longos only)

HISTORICAL POPULATION(Target Market Barangays)

YEAR POPULATION GROWTH RATE

2011 48,109 ---

2012 48,989 1.83%

2013 49,564 1.17%

2014 50,204 1.29%

2015 51,113 1.81%

NOTE: 1.53% is the annual average growth rate of the Brgy. Longos

population according to NSO.

Percentage of Sales = ____Total Population of Target Market___ Total Population of Brgy. Longos City (2015)

= __20,690__ 51,113

= 40.48%

PROJECTED POPULATION

(Target Market Barangays)

MARKET SEGMENTATION(Based on 2009 and

2012 Registrar Data)YEAR POPULATION

1st 1198

2nd 1338

3rd 1184

4th-5th 1167

TOTAL POPULATION OF

TARGET MARKET

4887

NOTE: This data derived from the projected population of 2015 and

segmented age ratio of both sexes on 2009 school registrars data. (� Target

Market CMU students)

HISTORICAL POPULATION(Target CMU STUDENTS)

YEAR POPULATION GROWTH RATE

2011 4230 ------

2012 4228 -0.05%

YEAR POPULATION

2016 51895

2017 52689

2018 53495

2019 54313

2013 4327 2.31%

2014 4426 2.31%

NOTE: 1.56% is the annual average growth rate of the CMU student

population according to school registrar.

Percentage of Ages = _Total Population of Target Market_ Total Population of CMU

4887 4887

= 100%

PROJECTED POPULATION(CMU Students)

AREA POPULATION OF TARGET MARKET

AREA POPULATION

Barangay 51113

City of Malabon

University

4887

TOTAL 56000

YEAR POPULATION

2016 3714

2017 2566

2018 2479

2019 2479

SEGMENTATION

A B C D E F G

Target Market

Total Populat

ion

Percentage of Ages

Potential

Markets(A x B)

Those who live in

our targe

t barangay

Total targetmarke

t(C-D)

Those who

prefer water over

colored drinks

(E x 53%)

Those who considered purchasing

our product

( F x 67%)

Barangays 51113

40.48%

20691 --------

20691 10966 7347

CMU 4887 100% 4887 733 4154 2202 1475

TOTAL 56000 25578 24845 13168 8822

Sample Size Determination

Formula n= N where, n= sample size 1 + Ne2

N= population= 24845 e= margin of errors (0.05) 1 + (24845) (0.05)2

= 2484563

= 394

The Slovens formula is used in computing the sample size and standard�

error of 5% is applied.

Ratio Analysis

R= Population of the Target Market Sample Size

= 24845 394

= 63Note: The ratio shows that for every respondent represents 63 individuals.

So, 1:63 is the respondents ratio.�

FREQUENCY OF AGREEMENT

Everyday - 365 days x 12% = 44

Every other day - 183 days x 43% = 79

Once a week - 52 days x 45% = 23

Total = 146**

** The times that the customer will avail the products annually.

PROJECTED ANNUAL DEMAND

73%

is the

market acceptability or the percentage that our target consumers are

willing to try and purchase our product Detox water. The annual increase� �

in demand is based on the growth rates which are 1.53% for Barangay

Longos and 1.56% for City of Malabon University applied to the target

population every projected year.

YEARMarket

AcceptabilityTarget

PopulationCMU

Target Population

Brgy. Longos40.48%

Frequency of

Agreement

Annual Demand

2015 73% 1,475 7347 146 940,249

2016 73% 1498 7459 146 954,637

2017 73% 1521 7574 146 969,345

2018 73% 1545 7689 146 984,160

2019 73% 1569 7807 146 999,294

Annual Demand: MA x (TPcmu + TPbrgy) x FOA

PROJECTED DEMAND FOR EVERY PRODUCT - It is computed by

multiplying the projected annual demand of industry to the percentage of

share of each product based on the survey.

*over 105%

PROJECTED SUPPLY � For

the Industry

YEAR Percentage of Supply

Target Population

(CMU+Brgy)

Frequency of Agreement

Annual Supply

2015 65% 8822 146 837,208

2016 65% 8957 146 850,019

2017 65% 9095 146 863,116

2018 65% 9234 146 876,307

2019 65% 9376 146 889,782

65% is the percentage of supply or the percentage of the market supplied

by the supermarkets, City market, and water refilling stations. The annual

Year Apple

(40%)

Cucumber

(11%)

Lemon

(18%)

Pineapple

(31%)

2015 376,100 103,427 169,245 291,477

2016 381,855 105,010 171,835 295,937

2017 387,738 106,628 174,482 300,497

2018 393,664 108,258 177,149 305,090

2019 399,718 109,992 179,837 309,781

increase in annual supply is based on the summed up 1.53% growth rate

of the Barangay Longos and 1.56%

growth rate of CMU applied to the target population every projected year.

Annual Supply = % of Purchase x TP x F.O.A

PROJECTED SUPPLY for every Product � � it is computed by multiplying

the projected annual supply of industry to the percentage of share of each

product based on the survey.

DEMAND SUPPLY GAP ANALYSIS For the Industry�Year Demand Supply Gap*

2015 940,249 837,208 103,041

2016 954,637 850,019 104,618

2017 969,345 863,116 106,229

2018 984,160 876,307 107,853

2019 999,294 889,782 109,512

*Gap or excess supply or number of persons that can still be supplied.

Year Projected Growth

**Market Share Demand Supply Gap

Annual Supply

2015 0.03 0.1430 103041 14735 2016 0.03 0.1473 104618 15409 2017 0.03 0.1517 106229 16116

2018 0.03 0.1563 107853 16853 2019 0.03 0.1609 109512 17626

* Annual Capacity to Supply= Market Share x Demand Supply Gap** Annual Capacity to Supply / Demand Supply Gap

Note: Each beverage dispenser can dispense 68oz of water which is

equivalent to two liters. Products have 4 flavors and each of them

undertakes 2 batches of making the product daily. Assuming 5% of the

products are spoiled. 68 oz. x 4 flavors x 2 batches = 544 oz.

Projected Sales - Year 2015

Variants Annual Supply

Percentage of Share

Distributed Share

Price (PHP)

Annually

10 oz 14735 0.37 5451.95 10 54520 12 oz 14735 0.29 4273.15 15 64097 16 oz 14735 0.34 5009.9 20 100198

218815

Projected Sales Year 2016�Variants Annual

SupplyPercentage of

ShareDistributed

SharePrice (PHP)

Annually

10 oz 15409 0.37 5701.33 10 57013 12 oz 15409 0.29 4468.61 15 67029 16 oz 15409 0.34 5239.06 20 104781

228824

Projected Sales Year 2017�

Variants Annual Supply

Percentage of Share

Distributed Share

Price (PHP)

Annually

10 oz 16116 0.37 5962.92 10 59629 12 oz 16116 0.29 4673.64 15 70105

16 oz 16116 0.34 5479.44 20 109589 239323

Projected Sales Year 2018�Variants Annual

SupplyPercentage of

ShareDistributed

SharePrice (PHP)

Annually

10 oz 16853 0.37 6235.61 10 62356 12 oz 16853 0.29 4887.37 15 73311 16 oz 16853 0.34 5730.02 20 114600

250267

Projected Sales Year 2019�

Variants Annual Supply

Percentage of Share

Distributed Share

Price (PHP)

Annually

10 oz 17626 0.37 6521.62 10 65216 12 oz 17626 0.29 5111.54 15 76673 16 oz 17626 0.34 5992.84 20 119857

261746 CITY OF MALABON UNIVERSITY

Maya-maya St., corner Pampano St.Barangay Longos, Malabon City

Feasibility StudySURVEY QUESTIONAIRE

AY 2015-2016

Name: Year&Sec.:

Put a check in the space provided of your answer.

1. Which beverage do you usually drink?

__ Water __ Colored Beverages (such as soft drinks,juice etc.) 2. Where

do you buy/get your drinks?

__ Baon� � __ Drinking Fountain

__ Purchased Outside

3. How much is your budget for drink?

__ 10Php __15Php __20Php

4. Which factors do you consider?

__ Taste __ Price __ Size

__ Brand __other, specify

5. Would you consider buying our fruit flavored water (Detox Water)?

__ Yes __ No

6. What fruit flavor do you prefer?

__ Apple __ Cucumber

__ Pineapple __ Lemon

7. How often are you willing to buy if ever?

__ Everyday __ Every other day __ Once a week

The above graph shows that 53% of our respondents choose Water as

their refreshment and 47% said they prefer Colored Beverages (such as

soft drinks, juice and etc.)

The graph illustrates that 28% of 53 respondents (from question no.1)

answered that they bring own baon while 5% used to get from drinking� �

fountain and 67% preferred to buy outside the school.

The above graph illustrates that 37% are willing to spend 10Php for their

drinks while 29% answered they can spend 15Php and the 34% can

spend 20Php.

The graph tells that 48% of our respondents said that price is the main

factor in buying their refreshment, 38% of them prefer taste as their

factor, 6% decided that size is the factor in considering buying their

refreshment, 7% of them prefer brand as their factor and the 1%

considers nutrition facts as a factor.

Based on the graph above73% of our respondents are willing to buy our

Detox Water as their refreshment and 27% of them choose not to try.

The above graph tells that apple is the flavor that stands out with 40%,

14% prefer cucumber, 31% want pineapple and 15% choose lemon.

The above chart tells that 55% of our respondents are willing to buy this

product every other day while 31% said that will try this product everyday

and 14% decided they will try this product once a week.

TECHNICAL ASPECT

After having determined the market size and area, product demand

growth, the potential and technical feasibility of the project may be

analyzed. This stage deals with the allocation of resources that will be

needed in order to satisfy the market. The objective of this portion of the

feasibility study is to determine what extent the project meets the technical

soundness criteria.

FRAMEWORK

Technical aspect includes the discussion of the basic and operation flow of

the business. It is one of the essentials of this study because this factor

responds to the technicalities and basic structure of the proposed study.

Store name

The name of our shop is “DETOX WATER”. We came up to this store

name because it is catchy to everyone due to their curiosity, especially to

person who are health conscious. “Detox” stands for the nutrition factor of

our product gives by the fresh fruits in it as its flavoring ingredient. And

through “Water” we can deliver nutrients to our valued customer. “Detox

water” signifies the willingness of our company to help customer aiding

their thirst in a nutritious way in a saturated marker of different food and

drinks trade industry in the location of our business.

Tag line

“Refreshing drinks, here to serve.”

Parameter and Location

Detox Water shop is located at Maya-Maya St., corner Pampano St., Brgy.

Longos, Malabon City. The size of the location is 12 sq. m. The location

provides a good opportunity for the business. It is along the street, near

the schools wherein it can be easily seen. The area can provide

continuous supply of water which is the main ingredients and other

utilities.

Business Logo

SERVICE PROCESS CHART FLOW

Order taking

Serving

Order taking – the cashier will ask the customer on what fruits they

wanted to combine for the detox water.

Serving – the cashier will prepare the order and will be given to the

customer upon payment.

Payment – the customer will pay the equivalent amount of the order to the

cashier.

Business Process

Detox Water will be open from Monday to Sunday starting from 8:00 A.M.

up to 8:00 P.M. the personnel and assigned helper must be at the

storeone (1) hour before the opening of the store to prepare the products

to be sold on that day. The customers will fall in line to give their orders

and the helper will assist and accomplish the orders.

Production Control

The helper, being obedient to the rules and regulations and policies

imposed by the business, and being cooperative and determined towards

Payment

his job, will bring success to the business. In order to produce good quality

products, during the operating hours, they will be monitored to ensure that

he is performing his duties. We just want to ensure to our customers that

the product we are offering is properly prepared by the helper following the

proper procedures required by the business.

Stall View

FRONT VIEW

SIDE VIEW

BENEFITS----------------------------------------------------------------

Vicinity Map

Work schedule

Store hours: 8:00am to 8:00 pm

Hours of operation: 12 hours of operation

The owner and one helper per operating day

Utilities Requirements

Electricity- is one of the basic needs of business. It is very important for

providing lighting for the store .The store electricity will be provided by the

Meralco and will be paid upon due date.

Water supply- a good water supply can enable us to perform task such

as cleansing the raw materials, kitchen utensils and equipment to be used

in preparing our product “Detox water". Water will be supplied by Maynilad

water services, Inc. and will be paid upon due date.

Waste Disposal Method

Our store will provide two big trash bins in the kitchen area with cover and

proper label for the segregation of waste. Also, there will be one small

trash bin near the counter area. The store's garbage will be collected by

the municipal truck trash collector passing along Pampano St., Longos,

Malabon City while the water waste will flow by the drainage system.

Business Suppliers

EMC Water Station

Fresh Water Station

Balintawak Market

Divisoria Market

Malabon City Square

Hardware Store

Tube Ice

STORE EQUIPMENT

DESCRIPTION/ FUNCTION

UNIT PRICE TOTAL

CALCULATOR

Used for computation 1 100 100

Used to keep the money safe

1 150 150

TOTAL Php250

FURNITURES AND FIXTURES DESCRIPTION/

FUNCTIONUNIT PRICE TOTAL

SMALLTABLE

Used as the working area for preparation

1 700 700

MONOBLOCK CHAIR

Used as seat for the owner and helper

2 120 240

TOTAL Php940

KITCHEN MATERIALS

DESCRIPTION/FUNCTION

UNIT PRICE TOTAL

KNIFE

Used for slicing or chopping fruits

2 35 70

CHOPPING BOARD

Where fruits can be sliced

2 70 140

BOWL

Used as the container of the fruits being

chopped

4 50 200

BEVERAGEDISPENSER

Used to store and dispense purified

water combined with fruits as well as to

provide cold beverages

4 1,350 5,400

ICE BOX

Used for preserving the freshness of the fruits and also where the extra ice is placed

1 950 950

APRON

Used to the protect the clothes of the

helper.1 50 50

WATER GALLON

Used to store clean water

5 120 600

WATER CONTAINER

Used to store processed water. 8 75 600

TOTAL Php8.010

RAW MATERIALS UNIT PRICE TOTAL

CUCUMBER

28pcs. 15 420

APPLE

28pcs. 15 420

PINEAPPPLE

7pcs. 20 140

LEMON

7pcs.

.

20 140

WATER

56 gallons 20 1,120

ICE BLOCK

7pcs, 80 560

TUBE ICE

7sacks 50 350

TOTAL Php3,150

Estimation: The Raw Materials will be used for 1 week. It will vary

depends on expected annual demand of the succeeding years.

STORESUPPLIES

DESCRIPTION/FUNCTION

UNIT PRICE TOTAL

CUPS (10OZ)

Used as a container to hold

beverages.

21 bundles

20 420

CUPS(12OZ)

Used as a container to hold

beverages.

14bundles

23 322

Used as a container to hold

beverages.

7bundles

50 350

CUPS(16OZ)

STRAW

Used to sip the water from the

cup

8bundles

22 176

TOTAL Php1,268

Estimation:The Store supplies will be good for 1week. There is no

movement regarding its price.

CLEANINGMATERIALS

DESCRIPTION/FUNCTION

UNIT PRICE TOTAL

TRASH BIN

To contain trashes.

1 100 100

DUST PAN

Used to collect dust and waste.

1 50 50

BROOMSTICK

Used to sweep the dust and

waste.1 35 35

HAND SOAP

Disinfect use to maintain

cleanliness of the hands.

20 15 300

DISWASHING LIQUID

Used for cleaning and washing.

15 115 1,725

GARBAGE BAG

Disposable bag use to contain a

trash.7

bundles75 525

TOTAL Php2,735

Estimation: The Cleaning Materials will be good for 1 year. There is no

movement regarding its price.

LeaseholdImprovement

UNIT PRICE TOTAL

PLYWOOD(4x8 ft)

3pcs 340 1,020

STUCCO(aluminum)

4x8 ft

1 pc . 900 900

BLIND RIVET

50pcs 1 50

SEALANT(300ml.)

1 pc 120 120

RECTANGULAR TUBE

(21 ft, 1 3/4 x 1 ¾)

4pcs 550 2,200

PAINT AND PRIMER

1 quart 500 500

TARPAULIN(5 x 6 ft.)

1 pc 800 800

HAMMER

1 pc 100 100

RIVETER

1 pc 300 300

SEALER GUN

1 pc 200 200

SAW

1 pc 250 250

PAINTBRUSH

1 pc 20 20

TAPE MEASURE

1 pc 100 100

LIGHT BULB

5pc 90 450

WIRE(10 meters)

1 pc 150 150

PAIL

1pc. 50 50

DIPPER

1pc. 35 35

TOTAL Php.7,245

PRODUCT PREPARATION AND PROCEDURES

INGREDIENTS

Cucumber Water

2 liters of Purified Water

2 2 cucumbers, sliced very thin

1 lime cut in ½ and sliced thin

Dill or mint sprigs

Pineapple Water

2 liters of purified water

½ pineapple, sliced into very thin triangular wedges.

Spearmint, lemon balm or apple mint

Apple Water

2 liters of purified water

2-3 apples, sliced into half-moon like shape

Spearmint, lemon balm or apple mint

Lemon Water

2 liters of purified water

2 lemon cut in ½ and sliced thin

Dill or mint sprigs

PREPARATION

Place the sliced ingredients in the container. Allow the water to sit and

refrigerate for at least 5-6 hours before serving.

PINEAPPLE

Water 2L x 2.5 = 5

Pineapple 1/2pcs x 20 = 10

Ice 68oz. x .05 = 3.4

Total 18.4/68oz.

Water .27 x 10oz. = 2.71

Cup .40

` 3.11/unit cost

Water .27 x 12oz. = 3.24

Cup .46

3.70/unit cost

Water .27 x 16oz. = 4.32

Cup 1

Straw .22

5.54/unit cost

APPLE

Water 2L x 2.5 = 5

Apple 2pcs x 15 = 30

Ice 68oz. x .05 = 3.4

Total 38.4/68oz. = .56/oz.

Water .56 x 10oz. = 5.65

Cup .40

` 6.05/unit cost

Water .56 x 12oz. = 6.72

Cup .46

7.18/unit cost

Water .56 x 16oz. = 8.96

Cup 1

Straw .22

10.18/unit cost

LEMON

Water 2L x 2.5 = 5

Lemon 2pcs x 20 = 40

Ice 68oz. x .05 = 3.4

Total 48.4/68oz. = .71/oz.

Water .71 x 10oz. = 7.12

Cup .40

` 7.52/unit cost

Water .71 x 12oz. = 8.52

Cup .46

8.98/unit cost

Water .71 x 16oz. = 11.36

Cup 1

Straw .22

12.58/unit cost

CUCUMBER

Water 2L x 2.5 = 5

Cucumber 2pcs x 15 = 10

Ice 68oz. x .05 = 3.4

Total 38.4/68oz. = .86/oz.

Water .56 x 10oz. = 5.65

Cup .40

` 6.05/unit cost

Water .56 x 12oz. = 3.24

Cup .46

7.18/unit cost

Water .56 x 16oz. = 8.96

Cup 1

Straw .22

10.18/unit cost

NOTE:

Water: 1 gallon = 8 liters

20Php/8L= 2.5/L

1 L = 34oz.

Cup: 10oz. = 20/50 = .40

12oz. = 23/50 = .46

16oz. = 50/50 = 1

Straw: 22/100 = .22

Ice Cube: 25/544oz. = .05/oz.

FINANCIAL ASPECT