intro-progrez
TRANSCRIPT
Is your business ready for a digital future?
Digital is changing the world as we know it. New products, new services and new
service delivery models are coming to maturity faster than ever, accelerating the
speed of innovation and disrupting entire business models.
In the modern era of disruptive startups, businesses need to constantly increase
the total customer experience during the entire buyer’s journey in order to thrive.
The business challenges we address:
• Digital Transformation
We analyze your current business model to see if it’s still aligned with today’s
buyer’s journey and make recommendations on how to improve it, how to identify
new revenue streams and become digital at the core.
• Marketing Transformation
Growing competition and consumer power has eroded traditional product-based
advantages, forcing companies to shift to a new battlefi eld: customer experience.
This requires the entire business to be integrated to demonstrate value at each
and every customer touch point.
• Interim Management
We accept temporary assignments to assist you in implementing your digital
transformation and strategic marketing transformation projects.
• Marketing Audit
We analyze your current marketing strategy, marketing spent and marketing
operations. We assist you in implementing marketing tactics that increase your
customer experience and maximize the return on your marketing investment.
We assist you to consistently exceed your customer’s expectations in the digital age.
Key Expertises
Digital Transformation: Strategic Insight, Business Plan Optimisation, Change
Management, Digital Go-to-market Strategy, Change Management, Project
Management
Marketing Transformation: Marketing Plan Development (Omni-channel), Demand
Generation (Inbound & Outbound), Marketing Strategy (incl. Social Media &
Mobile), Marketing Automation & PR 2.0
Marketing Audit: Strategic Marketing, Tactical/Operational Marketing, Customer
insights, Customer Segmentation & Targeting, Customer lifetime value & ROMI,
Organisation Capabilities
Personality
Christophe is a no-nonsense marketeer (yes, they exist)
with a love for digital transformation and marketing
transformation. He focuses on growing the business
through strategic business and marketing thinking
and combined with a pragmatic hands-on execution.
Christophe has strong analytical skills, is open minded,
innovative and a reliable team builder. He has 15+
years’ experience in the fast-paced and fast-growing
IT industry, of which 10+ years as a marketing manager.
✆ +32 (0)495 28 21 30 - ✉ [email protected]
More information: www.progrez.be