intro innovation management workshop structure housekeeping materials participants o name o position...

41

Upload: ezra-chambers

Post on 18-Jan-2018

218 views

Category:

Documents


0 download

DESCRIPTION

YOUR LANDSCAPE

TRANSCRIPT

Page 1: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course
Page 2: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

Intro

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

• Structure• Housekeeping • Materials• Participants

o Nameo Positiono What you are hoping to get

from the course

Page 3: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

YOUR LANDSCAPE

Page 4: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

• Why?• What is Value?• Partners you need to understand• Myths

“The value of an idea lies in using it”

Thomas Edison

Page 5: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

INNOVATION MYTHS

Lets shoot the inventor Business partners don’t value innovation.

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

Business knows how to innovate Watch them steal my idea

I am a professional and I have the answers Build it and they will come

Page 6: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

A pathway beats a process Certainty is valuable in itself Innovation flows through people Opportunities are the catalyst to value Ideas are not businesses Innovation is not linear Build to keep your options as open as possible Value isn’t always what you think Problems can be opportunities

INNOVATION THEMES

Page 7: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

YOUR PROJECTS o m e s e e t h e e d g e o f t h e l a n d ,

o t h e r s s e e a n o p p o r t u n i t y t o fi n d a b o a t

Page 8: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

SO WHAT?

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

• Your ‘thing’• The language of benefits

Page 9: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

The Fazzle Spray

One idea….many

applications

Post It Notes Re-Timer Glasses

Page 10: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

Idea

BenefitsTools & Techniques

Products & Services

Manufacturer/Distributor Market 1

Market 2Market 3

Page 11: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

GIVE ME A CALL IF YOUR PROJECT HAS…

• No money upfront• No advertising costs• No development costs• Customers pay in advance• Existing demand with presales• Repeat customers• No obsolescence• Open and committed distribution• Ability to exit

Page 12: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

PLANNINGBACKWARDS

Page 13: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

FLINDERS PARTNERS - FEBRUARY 2015

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

Flinders University“The House of Horrors”

Page 14: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

SOME THINKING

Is a movie the right application?

Where is the market?

How do we incorporate the market feedback?

What if the market (or a part of it) says no?

Did we create a few team (and IP) problems?

Page 15: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

ALIGNING THE PROCESS

Page 16: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

NAVIGATING THE MARKET

Page 17: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

Idea (your thing)………Research Application

Other Applications

New Project

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

Page 18: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

UH OH….NOBODY LIKES ME (YOUR MUM STILL WILL!)

Maybe it’s not time

Maybe I need to find a new market (are you disruptive?)

Maybe I need to find a cute friend (complementary assets)

Maybe I am what I am…that’s ok!

Page 19: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

SOME FACTS AND THINKING…

• Marketing is about price, promotion, place, and product (note: product is one of the 4 values)

• In retail value chains they expect at least 5 x multiple from cost to price…cost isn’t price

• Business has developed many models to help get product to market….brokerage, agency, sale, lease, utility, training etc. etc.

• Users need a product or thing• Costs of marketing are typically the biggest cost in getting

something to market

Page 20: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

BUILDING BUSINESS VALUE

Page 21: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

WHAT ARE THINGS THAT CAN BUILD VALUE?

Page 22: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

CLEVERTAR

Page 23: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

RISKS

Page 24: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

WHAT IS INTELLECTUAL PROPERTY?

Property that stems from the exercise of the mind

Intangible property rights which are a result of intellectual effort

Content of the human intellect deemed to be unique and original and to have marketplace value

The rights of creative workers in literacy, artistic, industrial and scientific fields that can be protected by copyright, trademarks, patents, etc.

Currency of the new century

Page 25: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

INTELLECTUAL PROPERTY

Output idea Intellectual Property E.g. – it would protect

Trade and commercial secrets Confidential Information Secret information about how well a mouse trap works

Inventions Patents A new mouse trap

Authored and artistic works Copyright A drawing of a mouse trap

Trade mark and trade reputation

Unregistered & registered marks

A Mouse trap™ logo, ora Mouse trap® registered logo

Industrial designs Registered designs A stylish mouse trap

Circuit layouts Eligible circuit layout rights An integrated circuit designed to control a mouse trap

New plant varieties Plant variety rights A hybrid Venus flytrap which eats mice

Page 26: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

IP OWNERSHIP

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

• Staff• Students• Research Collaboration• Contractor

Page 27: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

CONVERT AN OPPORTUNITY TO WEALTH

• Sell it• License it• Give it away• Do it yourself• Joint venture – Partnering• Do nothing

Page 28: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

RISK

General Risk Duty of Care Information Flow

Commercialization Risk Risks of the other party Risks of the relationship Risks of the project Risks of the technology/IP Risks of commercial and political sensitivity Risks of capturing the benefits

Page 29: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

A DEAL

Page 30: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

“You must never try to make all the money that’s in a deal. Let the other fellow make some money

too, because if you have a reputation for always making all the money, you won’t have many

deals.”

J. Paul Getty’s father

Page 31: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

NEGOTIATION BASICS

• Identify benefits for each party• Set your aims• Identify flexible and non-flexible areas• Listen• Detachment

Page 32: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

“There’s nothing more annoying than a good example” Mark Twain

Page 33: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

BUILDING A PORTFOLIO

Page 34: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

VISUALISATION

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

Page 35: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

ProjectsPROJECTS

Page 36: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

DisclosuresDISCLOSURES

Page 37: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

Pathway

Page 38: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

Publishing

Page 39: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

COURSE REVIEW AND EVALUATIONS

• Met opening goals and expectations?• Introduce participants to the entire process• Work from the market back• Create value propositions• Remember value has different meanings• Come up with a strategy before pursuing IP protection

Page 40: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

I N N O V A T I O N M A N A G E M E N T W O R K S H O P

Page 41: Intro INNOVATION MANAGEMENT WORKSHOP Structure Housekeeping Materials Participants o Name o Position o What you are hoping to get from the course

CONTACT USAnthony Francis

PH 08 8201 [email protected]