Intro

Aim

Content

Audience

Elements

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Sports Content Hub

Intro

A web-based content management system and delivery network

Content modules

Distribution and sharing

Intro ◄

Aim

Content

Audience

Elements

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Manageable & adjustable

Sports Content Hub

Supports other formats and functionality

Aim

To create a centre of exclusive sports content

Engage the target audience

Raise awareness of sport including Set4Sport

Intro

Aim ◄

Content

Audience

Elements

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Raise awareness of underprivileged children

Sports Content Hub

Strengthen RBS brand association with sports

Content

Sports personality profiles

Exclusive videos

Interactive games

Intro

Aim

Content ◄

Audience

Elements

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

UGC

Sports Content Hub

Feeds (RSS, social media)

Audience

Global C-suite

UK High street customers and prospects

Media, Government & Investors

Intro

Aim

Content

Audience ◄

Elements

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Something for EVERYONE

Sports Content Hub

Elements

Intro

Aim

Content

Audience

Elements ◄

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Sports Content Hub

Micro-siteContentGames

Info

Real worldItems

Venues Activities

SocialRSS feedsFacebook

Twitter

Site - summary

Intro

Aim

Content

Audience

Elements

Site – summary ◄

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Sports Content Hub

Micro-site with database

Intro to site

Choose sport

Free browse / register for full access / Facebook login

Site - summary

Sports Content Hub

Content

Video

Downloads

Games

Information

Personalized areas – registration

Intro

Aim

Content

Audience

Elements

Site – summary ◄

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Site - content

Intro

Aim

Content

Audience

Elements

Site - summary

Site – content ◄

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Sports Content Hub

Video mechanism

Micro-site integrity

Editorial control – search tags, approval

Metrics

Site - content

Sports Content Hub

Video

Celebrity intro

Professional master classes – modules released weeklyto reg. users (share) or purchase all

Epic footage

UGC – upload shots / download coaching videos

Intro

Aim

Content

Audience

Elements

Site - summary

Site – content ◄

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

RBS customer exclusives

Sports Content Hub Intro

Aim

Content

Audience

Elements

Site - summary

Site – content ◄

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Sports Content Hub Intro

Aim

Content

Audience

Elements

Site - summary

Site – content ◄

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Site - content

Sports Content Hub

Downloads

Photos – stock and shared

Diagrams and layouts of venues

Screensavers / desktops

App

Intro

Aim

Content

Audience

Elements

Site - summary

Site – content ◄

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Site - game

Intro

Aim

Content

Audience

Elements

Site - summary

Site - content

Site – game ◄

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Sports Content Hub

Platform agnostic

All can play, register to submit score

Leader board to pull people back

Site - game

Sports Content Hub Intro

Aim

Content

Audience

Elements

Site - summary

Site - content

Site – game ◄

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Site - game

Sports Content Hub

Platform agnostic

All can play, register to submit score

Leader board to pull people back

Virtual interview

Intro

Aim

Content

Audience

Elements

Site - summary

Site - content

Site – game ◄

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Site - game

Sports Content Hub Intro

Aim

Content

Audience

Elements

Site - summary

Site - content

Site – game ◄

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Site - game

Sports Content Hub

Platform agnostic

All can play, register to submit score

Leader board to pull people back

Virtual interview

Winners get master class at club venue

e-Wimbledon?

Intro

Aim

Content

Audience

Elements

Site - summary

Site - content

Site – game ◄

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Site - info

Intro

Aim

Content

Audience

Elements

Site - summary

Site - content

Site - game

Site – info ◄

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Sports Content Hub

Personalities

Fixtures

News

Site - personalised

Intro

Aim

Content

Audience

Elements

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Sports Content Hub

Media tracking

Site - personalized

Sports Content Hub Intro

Aim

Content

Audience

Elements

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Site - personalized

Sports Content Hub

Media tracking

Leader-board

Access to UGC

Notice board

Investors / sponsors / media features

Intro

Aim

Content

Audience

Elements

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Charity perspective

Intro

Aim

Content

Audience

Elements

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity ◄

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Sports Content Hub

Meaningful mechanisms

Funding

Traffic

Track donations

Charity

Sports Content Hub Intro

Aim

Content

Audience

Elements

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity ◄

RBS

SOCIAL

REAL WORLD

Measurement

Summary

RBS perspective

Intro

Aim

Content

Audience

Elements

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS ◄

SOCIAL

REAL WORLD

Measurement

Summary

Sports Content Hub

Database

Appropriate services

Appropriate events

SOCIAL

Intro

Aim

Content

Audience

Elements

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL ◄

REAL WORLD

Measurement

Summary

Sports Content Hub

Links from everyone to the site

Viral videos / comments on others

Twitter

Forums

REAL WORLD

Intro ◄

Aim

Content

Audience

Elements

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD ◄

Measurement

Summary

Sports Content Hub

AR Markers on balls..

REAL WORLD

Sports Content Hub Intro ◄

Aim

Content

Audience

Elements

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD ◄

Measurement

Summary

REAL WORLD

Intro ◄

Aim

Content

Audience

Elements

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary

Sports Content Hub

REAL WORLD

Sports Content Hub

AR Markers on balls..

Shops – giveaway with purchase

Clubs – sticker sheets

Proceeds to charity

Club that generates most registrations hoststhe master class day with celebrity

Intro ◄

Aim

Content

Audience

Elements

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD ◄

Measurement

Summary

Measurement

Intro

Aim

Content

Audience

Elements

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement ◄

Summary

Sports Content Hub

YouTube metrics

Registrants

Surveys - Polls

Summary

Intro

Aim

Content

Audience

Elements

Site - summary

Site - content

Site - game

Site - info

Site - personalised

Charity

RBS

SOCIAL

REAL WORLD

Measurement

Summary ◄

Sports Content Hub

Micro-siteContentGames

Info

Real worldItems

Venues Activities

SocialRSS feedsFacebook

Twitter