intouch#1
TRANSCRIPT
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In ouchw Alumni lub ewsletter
wwwpwcru
#/20/ all edition
n this issue:
op ews
ochi 2 partnershipnterview with Robert ruman
ew randnterview with katerina hapochka 6
ew servicesnterview with Alina avrentieva 8
1SPMFT 0
1X$QSPMFnterview with avid ray 0
Appointments
ast facts 8
"MVNOJXBOUFE 9
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In Touch #1 /2011 / Fall edition
op News
ochi 2 partnership nterview with Robert ruman
Sochi 2014 and PwC Better Together
nterview with Robert ruman
artner and Advisory eader
at w Russia
he ochi 20 lympic and aralympicinter ames are modern Russias chance
to showcase itself to the world. w is
extremely proud to have been entrusted
by the ochi 20 rganizing ommittee
to help plan prepare and stage the
ames and to help deliver a larger legacy
of socioeconomic development that the
ames make possible.
e interviewed Robert ruman
w Russia Advisory eader and lobal
Relationship artner for the lympic
ovement about the preparations and
potential legacy of ochi 20 and about
ws role in the process.
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he scale of preparations is massive
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construction site in the world with over
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and aralympic inter ames, to be
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a focus for international attention in 2
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national winter sports centre, the
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supported by new air, road and rail links,BMPOHTJEFVQHSBEFEVUJMJUZQSPKFDUTTU
century communications and new resort
facilities o put the scope of development
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been attempted on this scale
w works with the
ochi 20 rganizingommittee on over
00QSPKFDUT in the areasof planning preparation
and staging of the ames
taxation human resources
sustainability marketingOBODJBMQMBOOJOHBOE
budgeting among others
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5In Touch #1 /2011 / Summer edition
hort&un 5IF**8JOUFS0MZNQJD(BNFTBOE*1BSBMZNQJD(BNFTTDIFEVMFEGPSJO4PDIJXJMMCF
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or an overview of wC ussias partnership with ochi 14, visit our website:
www.pwc.ru/en/sochi2014
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PwC6
ew rand nterview with katerina hapochka
nterview with
katerina hapochka
irector arketing
orporate ommunications
and usiness evelopment
n autumn our new name
logo and brand promiseXFSFPGDJBMMZBOOPVODFE
to the outside world
in a global press release.
e sat down with
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out more about the new
brand and what it all
means to w.
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t all starts with our ambition to be the
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quality and talent
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for the network o enable us to realise these
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and make it work harder for our business
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of measures revenues, quality, talent etc),XFOFFEUPTUSFOHUIFOPVSCSBOEBOENBLF
it work harder for our business A brand is
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and how our clients, people and the world
perceive us ur reputation is the result of
all the relationships and interactions we have
with clients and people every day o make
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it to include our identity how we presentPVSTFMWFTXIBUJUTMJLFUPXPSLXJUIVT
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our capabilities)
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brand, rather than many different brands
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across the network
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made and kept ur brand promise needs to
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research and consultation, we have formulated
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eading brands stand for something
they are based on a promise to the
marketplace; a promise made and kept
A brand is much more
than a logo. ts aboutreputation and how our
clients people and the
world perceive us
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1SPMFT
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Starting from absolute scratchnterview with avid ray
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question ou have to look at how spent
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to have an accent that is shaped by where
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from ondon or whatever hen was
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promoted they moved him around the
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different places As result, have developed
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speakers to understand
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consequently, were very successful really
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and stories several times, also watched all
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and so on n fact, not only read ir Arthur
onan oyle mysteries, but also books by%PSPUIZ-4BZFST"HBUIB$ISJTUJF.BSKPSJF
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is what went on to do at university was
also interested in economics, so did some
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questions that interested me were hy did
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function at various times and how did cities
work?
0 PwC
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4 PwC
Appointments
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-FUNFJOUSPEVDFNZTFMG.ZOBNFJT"OOB4UFGBOJZB$IFQJL*BNBOFXDMJFOUGBDJOH-FHBM1BSUOFS*MMCFSFTQPOTJCMFGPSEFWFMPQJOHPVSCVTJOFTTJOUIF&NQMPZNFOU-BX1FOTJPOTBOE#FOFUTBSFOBCVJMEJOHPOPVSTUSFOHUITJOUIF3VTTJBONBSLFU
*BNBMFBEJOHFYQFSUJOBMMBSFBTPGFNQMPZNFOUMBXBOEIBWF
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*TUBSUFEXJUI1X$JOBOEXBTQSPNPUFEUPQBSUOFSJO
*ONZOFXSPMF*MFBEBO-P4UFBNXIJDIXJMMIFMQUPBDDFMFSBUFUIFEFWFMPQNFOUPGPVSTUSBUFHJDTFSWJDFDBQBCJMJUJFTBOEUPFOTVSFUIFTVTUBJOBCMFHSPXUIPGPVSDMJFOUCBTFBOESFWFOVFJOUIF3VTTJBONJOJOHTFDUPS
t is an honor for me to announce that have replaced avid ray
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am happy to say that will take up the role of nternal Audit
ervices leader for Russia his is a new role that has beenDSFBUFEJOMJOFXJUIPVSMPOHUFSNHMPCBMBOE$&&TUSBUFHZUPESJWFOPOBVEJU"TTVSBODFTFSWJDFT*"4JTBNBKPSTFSWJDFMJOFHMPCBMMZCVUBTZFUSFMBUJWFMZVOEFWFMPQFEJO3VTTJB
have moved from to Assurance effective anuary 2BTBOBVEJUDMJFOUTFSWJDFQBSUOFSJO&6.
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Assurance family and look forward to the future projects will continue to serve as a Relationship artner on a numberPGPVSLFZDMJFOUTBOEUBSHFUT
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BOEHBTDPNQBOJFT'PSUIFQBTUZFBS*IBWFCFFOUIF0JMBOE(BTTVCTFDUPSMFBEFSJO$&&BOEUIF&6."TTVSBODFMFBEFSGPS1X$Russia
Anna-tefaniya Chepik Alexei mirnov
ichael Riordan tanley Root
eter olyonov Igor Lotakov
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PwC8
5
2 2
21
1
44
13
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2
6
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7
2
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tals
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ast facts
ur alumni database
comprises 6280 alumni
Among them 300 top levelmanagers
Alumni ndustry ndicator
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Alumni wanted
5IF"MVNOJ$MVCJTTFFLJOHDPOUBDUJOGPSNBUJPO
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appreciate it if you could send us your former ,
$-PS1X$DPMMFBHVFTDVSSFOUDPOUBDUEFUBJMT
8FSFBMXBZTIBQQZUPXFMDPNFOFXNFNCFSTlease contact Anna Aristova with any contact
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Anna Aristova Alumni rogramme anager
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9In Touch #1 /2011 / Summer edition
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PwC20
amiliar faces,new horizons
With 100+ project requestsfrom Sochi 2014
(and counting!)
we want to grow our team.
www.pwc.ru/ru/careers/sochi2014
As the OfficialProfessional ServicesProvider to Sochi 2014,
PwC Russia offersinteresting newopportunities for thosewho want to come backto the firm.
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In Touch #1 /2011 / Fall edition 2
wC Academy informs
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*'34'JOBODJBMJOTUSVNFOUT$MBTTJDBUJPOBOE
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ew consolidation standards R onsolidation,
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assets for impairment
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Dates: 0DUPCFS/PWFNCFS %FDFNCFS+BOVBSZ BDBEFNJD$1%IPVST
Price: 3637"5
Discounts:GPS"MVNOJGPSQBSUJDJQBOUTGSPN POFDPNQBOZGPSBOENPSFQBSUJDJQBOUT
from one company
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Accountant)
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vetlana sirkova, enior Administrator
vetlanasirkova@rupwccom
w Academy invites you to attend the seminar on R 2pdate and ractical mplementation Aspectsy
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