intlab 2014
DESCRIPTION
library tutorial INTLAB ORG444 University of Agder, Norway Presentation of relevant databases and webpages to market researchTRANSCRIPT
INTERNATIONAL MARKET RESEARCHguide to library e-resources available at University of Agder
Henry Langseth, MBS, Agder university library
http://www.flickr.com/photos/salmiakki/2068881025/
from ORG444 course description:
"Identifying the internationalization potential of the firm in relation to a specific market(s). The groups need to identify reliable information related to market size, market potential, competition, profit potential etc. "
So, before we get started..
What we need to now - what we already know = information gap
How to efficiently brigde this gap?
1. Make a detailed “shopping-list” of what information are needed2. Categorize the above into statistics, markets, competitors etc. 3. Make a list of keywords that might be relevant when searching
Market information
• Country information
• Market information
• Product information
Market information (cont.)
• Country– Political– Financial– Trade– Legislation– Economic– Demography– Social structure– Infrastructure– Religion and cultural
• Market– Market size– Competitors– Competitors products, services, strategies, marketing etc.– Market share– Customers– Customers behaviour and attitudes
• Product– Customers attitudes towards specific product– Possible distribution channels– Promotion channels
Actionplan
Description Document type Search terms Notes
Est. market size US – Canada
statisticsIndustry reports
lorry trailer trucks vehicle
Check MarketlineNothing in
Marketline
Information on•Industries•Companies•Geographies
Doing business (.org)
Business regulations by topic or economy
Starting a businessemploying workersTrading across bordersand much more..
(World Bank)
IMD World competitiveness
Ranks competitiveness of nations
Country profileSeveral criterion Forecasts
(IMD)
Business Source Complete (Ebsco)
Academic articlestrade journalsCountry reportsindustry reportsSWOT analysis
Eurostat – european statistics
Eurostat offers a whole range of important and interesting data that governments, businesses, the education sector, journalists and the public can use for their work and daily life.
Cultural differences - Hofstede
Hofstedes 5 dimensions
•Power distance index•Individualism•Masculinity•Uncertainty avoidance index•Long-term orientation
http://www.flickr.com/photos/myeye/2900542992/sizes/o/in/set-72157607584362826/
Critically evaluate information gathered
who wrote the information what the content is when the information was published where the information was published to whom the information was published why the information was produced
Cite your sources. Always.
