interviews total in person phone video chat/email• start-up mentor at council for entrepreneurial...
TRANSCRIPT
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nano-extended textiles research groupnano-extended textiles research group
NEXT Wear: Team 875
1
Our smart garment for law enforcement officer
training enables physiological and emotional
control for the officer to mitigate the possibility
of future ‘Rodney King’ type incidents.
Interviews Total In Person Phone Video
Chat/Email
Total 106 68 36 2
Videos
Lessons Learned https://youtu.be/Zid0RajWm2Q
Technical Description https://www.youtube.com/watch?v=zpc1CowsuVI
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Who Are We?
Dr. Jesse Jur, PI Robert (Bob) Sheehan, MRaj Bhakta, EL
• PI for NEXT (nano-extended
textiles) research group
• Thrust leader for
Wearability & Data for NSF
funded ASSIST ERC, NC
State
• Thinks bow-ties are cool
• MBA, UNC-W, 2001
• National Sales and Marketing at
Gillette for 11 years
• Pharmaceutical
entrepreneurship for 12 years
• Start-up mentor at Council for
Entrepreneurial Development
(CED)
• BS in Physics, UT-Austin, 2014
• PhD student in NEXT group
doing printed electronics on
textiles
• Believes tech,
entrepreneurship, and
invention can solve the
world’s pressing problems
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This was our first BMC…
Example
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Our Motivation…
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Got out of the building and…sat in traffic in LA
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Here’s who we talked to…
Corporate Wellness Customers Fitness/Training Customers Wearables Trends
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Here’s what we found…
“Wearable devices are too
fragmented…users don’t see the
benefit yet in corporate wellness”
“Corporate Wellness is on the
down slope as a market… ”
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Here’s what we found…
Corporate Wellness
E-textiles
PIVOT
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Our #1 interview
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1991 2014
Could our biometric garment really help as a solution?
Rodney King Incident Los Angeles, CA Ferguson, MO Incident
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nano-extended textiles research group
Police Officer
General
Public
(City Council)
Chief of
PoliceDeputy Chief
Chief
Psychologist
Information
Technology
Bureau
Uniform
Committee
Police
Training
Specialist
Police Unionuser
purchaser
influencer
saboteur
Value Chain Ecosystem
Police
Foundation/
City
Beneficiary
Dr. Kevin Jablonski
LAPD
William Murphy
LAPD
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Here’s what we did to build our final BMC…
Key Partners Law Enforcement Wearables Trends
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Our #1 interview
“To be frank, nobody is making any money
in the textile wearable market…because
sports & fitness is a nice-to-have and
production cost is high”
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Here’s what we found…
$
NEED exists for our wearable in law
enforcement training
Police departments budgets
are tight!
Sensor Reliability Economy of scale for price
reduction does not yet exist
however…
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BMC Final version…
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WE ARE A … NO GO (today)!
A need exists in police training!
…but the tech needs to be proven to
establish data quality.
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Next Steps
Opportunity to GO? Concerns Next Steps
We have a product
someone cares about
No one has been able
to do this in a
garment to get high-
quality data
Trial MVP out with
LAPD/Houston PD
Cost Structure vs
Revenue Stream
Cost of
manufacturing needs
to be better
understood
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Thanks!