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  • 7/27/2019 Interview With John Grim Wade

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    Prole 1John Grimwade

    (Cond Nast Traveler

    magazine)

    The Infographics Gentleman

    John Grimwade is graphics director of Cond Nast Traveler magazine

    (based in New York) and has his own information graphics business (www.

    johngrimwade.com). He has produced infographics for more than 30 ma-

    jor magazines and several books. Before moving to the United States, heworked for 14 years in newspapers in London (including six years as head

    of graphics at The Times). He co-hosts the annual Maloej Show Dont Tell

    infographics workshop in Pamplona, Spain, and teaches information graphics

    at the School of Visual Arts in Manhattan.

    Te rs ime I crossed pahs wih John Grimwades work was when I was abouo nish my B.A. in Journalism, in he summer o 1997. I had been oered an in-ernship in he inormaion graphics desk oLa Voz de Galicia, he bigges regional

    newspaper in norhwesern Spain. As my knowledge o he discipline was minimal,Manuela Mario and Xoan Gonzlez (aher o Xaqun G.V. [Gonzlez Veira], whoyou will mee in Prole 3), who led he deparmen a he ime, recommendedha I ake a look a some Maloej publicaions. Maloej1 is he Inernaional

    1 Visi htp://www.maloej20.com.

    Excerpted from The Functional Art: An introduction to information graphics and visualization by Alberto Cairo.Copyright 2012. Used with permission of Pearson Education, Inc. and New Riders.

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    Inographics Summi, organized every year by he Spanish chaper o he Sociey

    or News Design. Te even includes he mos imporan compeiion in his eld,

    which receives submissions rom newspapers and magazines rom all over he

    world. Te winners are showcased in a series o large-orma books.

    While browsing several o hese books, one graphic caugh my eye. I was iled

    Te ransalanic Superhighway, and i explained he busy ow o ighs over

    he Norhern Alanic (Figure 10.1). I was enhralled by is elegance and decep-

    ive simpliciy. My colleagues old me ha he piecewhich had won a Silver

    Medal a Maloejhad been designed by a cerain Briish maestro named John

    Grimwade. Along wih Nigel Holmes, Grimwade is he bes in his business,

    hey added wih a one o reverence.

    Years laer, John and I became riends. He is a rue genleman, one o hose pro-

    essionals who are always willing o help rookies (as I was when I me him) wih

    inexhausible paience. He has also been a consan source o inspiraion or me

    and or many ohers in his indusry. In he curren era o big daa, complex pro-

    gramming, and inormaion overload, his visual sylesripped down, precise, and

    graceulis a reminder ha good design is no abou masering echnology, bu

    abou aciliaing clear communicaion and he undersanding o relevan issues.

    Q Is it true that the way you produce graphics has not changed much in

    the 40 years that you have worked as an inormation graphics designer?

    John Grimwade I is. I sared doing inormaion graphics many years beore

    compuers enered newsrooms. When hey did, many colleagues said i was a

    huge change, bu no or me. Maybe our mehods o work have shied a bi bu

    he core principles are exacly he same.

    Q What are those core principles?

    JG Our main goal should be o ell a sory clearly by achieving order and having

    some sor o narraive hrough each graphic. Any projec should sar by analyz-ing wha your sory is abou and hen nding he bes way o ell i by spliting

    i up ino easily digesible chunks, wihou losing deph.

    When I design a graphic, I ry o esablish a hierarchy, oo. In he planning

    sage, one o he rs hings I do is o ideniy he main componens o he sory

    and dene how hey are going o be sequenced on he page or on screen.

    Prole 1 the infographics gentleman 21

    Excerpted from The Functional Art: An introduction to information graphics and visualization by Alberto Cairo.Copyright 2012. Used with permission of Pearson Education, Inc. and New Riders.

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    Figure 10.1 The Trans-

    atlantic Superhighway. Cond

    Nast Traveler, 1996, by John

    Grimwade, who explains

    the graphics: This is anexplanation of the system

    that controls ights over

    the Northern Atlantic. A

    reporter had a map of air-

    trafc control [see Figure

    10.2], but it was difcult to

    read. I wanted to understand

    the system more thoroughly,

    so I made contact with the

    head of Oceanic Control

    in Gander, Newfoundland.

    Amazingly, there were no

    visualizations available of the

    system as a dimensional dia-

    gram. So I thought, why not

    make one? Rough versions

    went back and forth until we

    were both happy with the

    graphic.

    The Transatlantic SuperhighwayEVERYDAY,ABOUT900AIRCRAFTFLY

    INSIDETHENORTHATLANTIC

    ORGANIZEDTRACKSYSTEM

    ORGANIZED TRACK SYSTEM

    GETTING IN LINE

    Taking into account airlines

    preferred routes, oceanic

    controllers at Gander,

    Newfoundland, organize aircraftapproaching from different

    directions into position for the

    Atlantic crossing. This flight is

    entering the system on track V

    at 35,000 feet.

    1

    SAFETY ENVELOPE

    Aircraft must keep minimum

    distances from one another

    in the track system, while

    maintaining constant altitud

    and speed.

    2

    2,000feet

    35,000

    37,000

    39,000

    33,00031,000

    FLIGHTLEVELS(FEET)

    29,000

    T

    UV

    W

    X

    60miles

    80mil

    es(10

    min.)

    80mil

    es

    60miles

    GRAPHICS by JOHN G232

    G r a p h

    JohnGr

    2,000feet

    .

    GRAPHICS by JOH

    the functional art214

    Excerpted from The Functional Art: An introduction to information graphics and visualization by Alberto Cairo.Copyright 2012. Used with permission of Pearson Education, Inc. and New Riders.

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    EASTINTOTHENIGHTAs a result of passenger demand, time

    zone differences, and airport noise

    restrictions, North Atlantic air traffic

    has two peak flows: eastbound, leaving

    North America in the evening, and

    westbound, leaving Europe in the

    morning. Every 12 hours a new track

    system is prepared, to allow as many

    aircraft as possible to follow the most

    economical flight paths. Because of

    changing weather conditions, the track

    positions are rarely identical.

    Aircraft crossing the main

    traffic flow (for example,

    Madrid to Los Angeles) are

    routed above or below the

    track system.

    Some flight levels are

    reserved for aircraft flying

    in the direction opposite

    the peak flow.

    The Concorde flies between 50,000 and 60,000 feet,

    far above the main traffic flow.

    360MILES

    GANDER OCEANIC

    CONTROL AREA

    Gander

    Prestwick

    ICELAND

    UNITED KINGDOM

    IRELAND

    GREENLAND

    NEWFOUNDLAND

    CANADA

    Shannon

    SHANWICK OCEANIC

    CONTROL AREA

    POSITION CHECK

    Aircraft in oceanic airspace are out of

    radar contact for about four hours.

    Position reports are made by radio at

    every 10 degrees of longitude, and theinformation is used to update displays

    at the oceanic control centers.

    3

    HALFWAY POINT

    At 30W, responsibility for the

    flight is transferred from

    Gander to Prestwick Oceanic

    Air Traffic Control in Scotland.

    4

    NORTH

    ATLANTIC

    OCEA

    N

    WES

    TBOUND

    (DAY)

    EASTBOUND

    (NIGHT)

    JET

    STREAM

    T

    ED

    CB

    A

    UV W

    X

    233

    Prole 1 the infographics gentleman 21

    Excerpted from The Functional Art: An introduction to information graphics and visualization by Alberto Cairo.Copyright 2012. Used with permission of Pearson Education, Inc. and New Riders.

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    Q Tat sounds like Journalism 101 to me. When you write a story, the best

    thing to start with is a structure or your writing.

    JG Tas because i is! Te only dierence beween a radiional journalis andus is he language. Journaliss use words; we use picures, chars, graphs, maps,diagrams, and illusraions.

    I hink one o he reasons why some people o my generaion were verysuccessul is because we were designers, bu we go embedded in journalisic

    environmens. We worked wih reporers and ediors. Ta augh us ha weshould srive or clariy because we are an inerace beween a chaoic world oinormaion and he user who wans o undersand somehing. I we can bringusers clariy, I hink we have kind o ailed, acually.

    When I see a graphic I am ineresed in, I ry o read i criically, and one ques-ion I ask over and over again is Whas he poin? Whas he sory? Tas whayou have o do when you work on a projec. Is no enough o do good research

    Figure 10.2 One of the source materials for the The Transatlantic Superhighway.

    An air-trafc control map.

    the functional art216

    Excerpted from The Functional Art: An introduction to information graphics and visualization by Alberto Cairo.Copyright 2012. Used with permission of Pearson Education, Inc. and New Riders.

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    Figure 10.3 One of the sketches for The Transatlantic Superhighway infographic, shown in Figure 10.1.

    and hen presen your inormaion o your readers. You have o edi ha inorma-ion. We, inographics designers, mus work as reporers bu, above all, as ediors.

    Q Is that why you have expressed reservations about the emerging feld

    o data visualization? Many inographics designers in newspapers and

    magazines seem to be embracing it with enthusiasm, but you have said that

    sometimes it eels that visualization designers seem to just throw data at

    their users, without worrying about presenting coherent stories.

    JG Embracing a new echnique or a new echnology is grea. Daa visualizaioncan be really powerul and useul. I can see a lo o poenial in i. Noneheless, Ialso eel ha many visualizaion designers ry o ransorm he user ino an edior.Tey creae hese amazing ineracive ools wih ons o bubbles, lines, bars, lers,and scrubber bars, and expec readers o gure he sory ou by hemselves, anddraw conclusions rom he daa. Tas no an approach o inormaion graphicsI like. No all readers are daa analyss!

    Prole 1 the infographics gentleman 21

    Excerpted from The Functional Art: An introduction to information graphics and visualization by Alberto Cairo.Copyright 2012. Used with permission of Pearson Education, Inc. and New Riders.

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    Maybe I am old-school, bu I don believe I am alone in ha concern. Tink oHans Rosling2 and he way he ineracs wih his wonderul bubble visualizaions.He doesn jus show su; he explains he main poins, ocusing he readersatenion on he mos ineresing pars o he inormaion. Aer ha, i readers

    wan o navigae deeper ino oher possible sories, hey can do i. Bu rs, heyare exposed o a radiional, linear narraive ha lays ou he basic acs.

    Q Is it possible to fnd a synthesis between what inormation graphics

    designers have been doing or the past 30 or 40 years and what data visual-

    izers are trying to achieve nowadays?

    JG I am convinced ha we will see ha in he uure. Te New York imes3 isexploring ha pah a his poin. For insance, in many o heir ineracivegraphics, hey presen complex ses o daa, and hey le you go really deep ino

    he gures and heir connecions. Bu beorehand, hey give you some conex,some poiners as o wha you can do wih hose daa. I you don do his, i youdon include his layer o inormaion, which he designers call he annoaionlayer, you will end up wih a visualizaion ha may look really beauiul andinricae, bu ha will leave readers wondering, Wha has his hing really oldme? Wha is his useul or?

    Is like a visualizaion I saw he oher day ha ploted he ow o axis inNew York Ciy, as well as heir posiions a every ime o he day and nigh. Ilooked really cool bu, aer a minue, I asked mysel: Wha is his abou? Wha

    am I supposed o see here? Is i really ha surprising ha he ow o axis is re-ally heavy beween La Guardia and JFK, or ha here are ewer axis during henigh han during he day? Tas no a very revealing insigh, is i?

    Or ake some gorgeous recen maps ha show people weeing all over Europein he languages o he counries hey live in. All righ, has really ineresing[said tongue-in-cheek]: Te Germans are weeing in German! Te map cerainlylooks beauiul wih all hose litle color dos shining here and here, bu is noha enlighening. I doesn convey much, and has a problem. You need o ori-en readers ino he sory beore hey can navigae your graphics on heir own.

    Q Lets talk a bit about your own design process. How do you get started?

    JG When we do a sory or Cond Nast raveler magazine, I ry o be involvedin i as early as possible. Someimes i happens ha reporers don realize hey

    2 See Prole 8: Hans Rosling.

    3 See Prole 3: Seve Duenes and Xaqun G.V.

    the functional art218

    Excerpted from The Functional Art: An introduction to information graphics and visualization by Alberto Cairo.Copyright 2012. Used with permission of Pearson Education, Inc. and New Riders.

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    will need inographics in heir pieces unil hey ge back rom rips, so I preero mee wih hem beore hey depar. I helps me ge a clear idea o wha shapehe sory is going o ake, o is ocus, and i helps reporers undersand how hecopy and he visual elemens on he pages are going o complemen each oher.

    I bring paper and pencils o hose meeings. While we alk, I keep scribbling.I do very rough skeches and ake noes abou he key elemens. Is in hese mee-ings when I decide wha we need o show wih he graphic so is conen doesnoverlap oo much wih wha he copy will ell or he phoographs will show.

    Q It seems that you put a lot of work in the planning stage of your projects,

    judging by the detailed sketches and roughs you produce. (See Figure 10.3and Figure 10.5.)

    JG Tey are par o my hinking process. Aer he preliminary meeings are

    over, I go o my sudio and work ou he srucure o he graphic in a rough orm.I nd ha in pencil I can jus do a rough version, arrange he elemens as I wish,and hrow away whaever I eel is no relaed o he poins I wan o ge across.Teres virually nohing invesed in hose skeches.

    I you ry o do somehing like ha in a compuer, you will somehow eelcommited o your rs ideas. Skeching ou using design soware requires a loo eor. Laer, when you go over your plans wih ediors, everyhing may needo change or some reason, maybe because he ocus o he sory has swiched.I you are enamored wih your own compuer graphics, hose ha ook so muchime o develop, you may eel resisan o change hem down he road.

    In oher words: a rs, don jus draw a box in Adobe Illusraor and sarworking inside i. Tas a very bad way o sar: You make a lo o ar decisionsand hen rap yoursel ino hem. I consanly see graphics ha have been donelike ha. A big image or illusraion was pu in he middle rs and hen hedesigner ried o make all he oher elemens in he composiion work aroundi, insead o coming up wih a solid srucure ha would help ell he sory youneed o ell. Tis doesn happen when you work wih pen and paper beore youproceed o he arwork phase.

    I ry o encourage my sudens a he School o Visual Ars o draw as many

    skeches as possible, due o his atachmen acor ha everybody experiencesevery now and hen. Someimes hey eel inimidaed by hand drawing, bu I ellhem ha hey don need o be Leonardo da Vinci. Wha hey need o come upwih is no ar; hey don need o worry abou aesheics a his poin, bu abouhe srucure. In many cases, jus a bunch o very simple, rough, and badly drawnskeches made wih cheap pencils or crayons will sufce o help you undersand

    Prole 1 the infographics gentleman 21

    Excerpted from The Functional Art: An introduction to information graphics and visualization by Alberto Cairo.Copyright 2012. Used with permission of Pearson Education, Inc. and New Riders.

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    Sky Ceiling

    Chandeliers

    Skywalks

    55

    99

    66

    Chandeliers88

    Tennis courts

    Bridgeover ramps

    Ticketwindows

    11 Entrance

    42NDSTREET

    44

    Informationbooth

    22 Main Waiting Room

    1111 Lower Concourse

    33 Main ConcourseHalf-acreTennesseemarble floor

    East Balcony

    West Balcony

    Upper train platforms

    Lowertrain platforms

    New East Staircase

    West Staircase

    One of threeplanned balconyrestaurants

    CampbellApartment

    Ramp

    Vaultedceiling

    77

    Oyster Barramp

    Escalators toMetLife Building

    Patchleft uncleaned

    1010Oyster Bar

    To Lexington Passage To GraybarPassage

    To Grand CentralMarket and LexingtonAvenue entrance

    New restaurantsand bars

    Ramp

    Oyster Barramp

    ore than just a gateway

    to a great city, Grand

    Central Terminal has

    been reborn as a desti-

    nation in its own right,replete with upscale shopping, restau-

    rants, and, soon, even a green market.

    Dont let the commuter crush deter you:

    Begin your tour at the entrance on

    42nd Street at Park Avenue, checking

    your train time on the 13-foot-tall, gilt-

    edged clock beneath Coutans sculpture

    group Transportation.Proceed down the

    entrance ramp, whose tilt is designed to

    propelyou, heart pounding, to the

    Main Waiting Room, temporarily home to

    vendors of every stripe but soon to host

    functions and public exhibitions. Directly

    ahead, over a short bridge with freshly

    quarried balustrades, lies the terminals

    pice de rsistance, the Main Con-

    coursedubbed the best big room in

    America by the architectural press. Its

    ceiling, at 122 feet, is higher than the nave

    of Notre-Dame Cathedral in Paris. At the

    center of the concourse sits the in-

    formation booth with its four-sided brass

    clock, kept perpetually in sync with the

    atomic clock at the U.S. Naval Observa-

    tory in Washington, D.C. Overhead is

    the 2,500-star Sky Ceiling, whose au-

    tumn-night constellations were originally

    painted backward and never corrected.

    Daylight brightens the concourse from

    four-story windows at either end.

    Concealed between the windows inner

    and outer panes is a series of skywalks, or

    glass-floored corridors, designed to access

    a skyscraper that was never built; tours

    sponsored by the Grand Central Partner-

    ship permit access (212-818-1777). Head

    for the Lower Concourse via the new-

    ly excavated Oyster Bar ramps, open for

    the first time since 1927and illuminated

    by five gold-and-nickel-plated chan-

    deliers, with 144 lightbulbs each (an

    identical set graces the terminals north

    balcony). Pause here for a new view of

    the Sky Ceiling through the concourses

    massive piers. At the base of the ramps,

    the vaulted tile ceiling allows you to

    face the wall in any corner and whisper

    to someone standing in the opposite cor-

    ner. Reward your exertions at the

    Oyster Bar restaurant, whose classic oys-

    ter stews and pan roasts are themselves

    deserving of landmark statusor at

    one of some 20 new restaurants on the

    Lower Concourse. Return to the Main

    Concourse level via the West Staircase.

    WA L KTHIS WAY

    11

    22

    33

    44

    55

    66

    77

    88

    99

    11

    M

    Your guide to navigating the

    new Grand Central

    155G R A P H I C S B Y

    John Grimw adeG R A P H I C S B Y

    John Grimw ade

    11

    1010

    Figure 10.4 Grand Central Terminal, 1998. Cond Nast Traveler, by John Grimwade. This

    infographic is part of a feature that reported the completion of the Grand Central Terminal

    restoration. At the time, I was walking through the building every day on my way to work, sothe reference was right in front of me. I used the simple approach of taking a cross-section

    and manually projecting it backward. John Tomanio, who worked with me at Cond Nast

    Traveler, solved my problems in getting the ceiling exactly right. He photographed it looking

    straight up, and then projected the image onto the inside of a cylinder using a 3-D program.

    the functional art220

    Excerpted from The Functional Art: An introduction to information graphics and visualization by Alberto Cairo.Copyright 2012. Used with permission of Pearson Education, Inc. and New Riders.

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    Figure 10.5 Sketches for the Grand Central Terminal infographic.

    Prole 1 the infographics gentleman 22

    Excerpted from The Functional Art: An introduction to information graphics and visualization by Alberto Cairo.Copyright 2012. Used with permission of Pearson Education, Inc. and New Riders.

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    how o organize a sory, how o creae a good sequence o seps, and a good hi-erarchy in your layou.

    Q Speaking of students, you are well known for your openness to give ad-

    vice to beginners and help them develop their own styles. What would yourecommend to someone who is planning to pursue a career in information

    graphics and visualization? What should that person study?

    JG Tas very difcul quesion. I guess he challenge is ha you are asking meo hink backward. I learned o design inographics by working in a newsroom.Decades ago, I landed in a news publicaion and learned he cra on he job.

    I would say, however, ha he rs skill you need o maser is o look agraphics wih a criical eye. Read newspapers, magazines, and exbooks; visiwebsies ha showcase inographics and visualizaions; and analyze i hey help

    you undersand imporan maters. I hey don, hey are no good. Te nex hingwould be o reec on he changes ha would make hose presenaions ell clearermessages. And, i you have he ime, you can maybe even make hose changes.

    You also have o ponder i you have he passion o ener his eld. Inograph-ics is no he easies ask. I migh look like i is bu i sure as hell isn. You needyears o sel-eaching and rial-and-error o maser he echniques and ools. Iyou don eel he drive o be absoluely meiculous abou research and comingo grips wih he sory, you jus can produce a good inormaion graphic. I youhink you are going o skim across he op and rea i like some kind o ar job,is very unlikely ha you are going o be much o a success. I don know how o

    nd or uel ha kind o passion, hough.

    Figure 10.6 One of the discarded illustrations made for the Seven Ages of the 747 project.

    the functional art222

    Excerpted from The Functional Art: An introduction to information graphics and visualization by Alberto Cairo.Copyright 2012. Used with permission of Pearson Education, Inc. and New Riders.

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    Figure 10.7

    A spreadsheet and

    early sketches and

    layouts for the Medal

    Exchange infographic

    Q I would say this passion you talk about reminds me of the passion good

    educators nourish. Its the need to be curious, to learn, and to tell others

    about what you have learned. Journalists eel that kind o passion as well.

    JG Is really a journalisic passion, yes. In ac, some o he bes people I have

    worked wih used o be radiional journaliss unil hey realized he power ovisual soryelling. When you hink abou i, inographics and visualizaion arereally amazing ools or elling sories when used correcly, aren hey?

    Prole 1 the infographics gentleman 22

    Excerpted from The Functional Art: An introduction to information graphics and visualization by Alberto Cairo.Copyright 2012. Used with permission of Pearson Education, Inc. and New Riders.

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    Figure 10.8 Five Ages

    of the 747. Cond Nast

    Traveler, 2011, by John

    Grimwade. Projects

    often take big shifts

    along the way. I was

    originally thinking of a

    y-past of 747s to show

    the history, but every

    angle we tried did not

    clearly show the key

    features of the new 747

    aircraft that had beenannounced. The new

    model is much longer

    than the previous ones,

    and it has dramatically

    upswept wings. So

    I moved to a more

    conventional plan-like

    display.

    the functional art224

    Excerpted from The Functional Art: An introduction to information graphics and visualization by Alberto Cairo.Copyright 2012. Used with permission of Pearson Education, Inc. and New Riders.

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    Prole 1 the infographics gentleman 22

    Excerpted from The Functional Art: An introduction to information graphics and visualization by Alberto Cairo.Copyright 2012. Used with permission of Pearson Education, Inc. and New Riders.

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    Poland

    Medals: 10

    G.D.P.: $24

    Podium Ind

    ethioPia

    Medals: 7

    G.D.P.: $8 billion

    Podium Index: 87.5

    GeorGia

    Medals: 4

    G.D.P.: $5 billion

    Podium Index: 80

    belaruS

    Medals: 15

    G.D.P.: $23 billion

    Podium Index: 65.2

    bulGaria

    Medals: 12

    G.D.P.: $24 billion

    Podium Index: 50

    ukraine

    Medals: 23

    G.D.P.: $65 billion

    Podium Index: 35.4

    romania

    Medals: 19

    G.D.P.: $73 billion

    Podium Index: 26

    ruSSiaMedals: 92

    G.D.P.: $582 billion

    Podium Index: 15.8

    hunGary

    Medals: 17

    G.D.P.: $100 billion

    Podium Index: 17

    Slovakia

    Medals: 6

    G.D.P.: $41 billion

    Podium Index: 14.6

    auStralia

    Medals: 49

    G.D.P.: $631 billion

    Podium Index: 7.8

    new ZealaMedals: 5

    G.D.P.: $100 bi

    Podium Index:

    thailand

    Medals: 8

    G.D.P.: $163 billion

    Podium Index: 4.9

    netherlandS

    Medals: 22

    G.D.P.: $577 billion

    Podium Index: 3.8

    China

    Medals: 63

    G.D.P.: $1.7

    Podium Ind

    GreeCe

    Medals: 16

    G.D.P.: $203 billion

    Podium Index: 7.9

    Podium index= x 10G.D.P. in billions

    Number of medals

    G.D.P. of less than $100 billion

    G.D.P. of $100 bil lion to $1 tril lion

    G.D.P. of more than $1 trillion

    ke y

    5 8 Cn Na Pf . A . 0 8

    Figure 10.9 MedalExchange. Cond Nast

    Portfolio, 2008, by John

    Grimwade: This is an

    interesting approach to

    covering the Olympics

    in a business magazine

    just before the Beijing

    games. Were all used to

    the conventional medals

    table, but what happens

    if the Athens medals

    total is divided by the

    GDP of the country?

    Then we see who did

    the most with the least

    resources. Ethiopia is

    the winner. The U.S. and

    Japan are way down the

    list.

    the functional art226

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    demyst i f i er

    SPain

    Medals: 19

    G.D.P.: $991 billion

    Podium Index: 1.9

    Germany

    Medals: 49

    G.D.P.: $2.7 trillion

    Podium Index: 1.8

    italy

    Medals: 32

    G.D.P.: $1.7 trillion

    Podium Index: 1.9

    iran

    Medals: 6

    G.D.P.: $163 billion

    Podium Index: 3.7

    turkey

    Medals: 10

    G.D.P.: $302 billion

    Podium Index: 3.3

    auStria

    Medals: 7

    G.D.P.: $290 billion

    Podium Index: 2.4

    norway

    Medals: 6

    G.D.P.: $250 billion

    Podium Index: 2.4

    FranCe

    Medals: 33

    G.D.P.: $2 trillion

    Podium Index: 1.7

    braZil

    Medals: 10

    G.D.P.: $605 billion

    Podium Index: 1.7

    britain

    Medals: 30

    G.D.P.: $2.1 trillion

    Podium Index: 1.4

    united StateS

    Medals: 102

    G.D.P.: $11.7 trillion

    Podium Index: 0.9

    Canada

    Medals: 12

    G.D.P.: $980 billion

    Podium Index: 1.2

    jaPan

    Medals: 37

    G.D.P.: $4.6 trillion

    Podium Index: 0.8

    Sweden

    Medals: 7

    G.D.P.: $346 billion

    Podium Index: 2.0

    Do wealthier countries take home moreOlympic medals? Conventional wisdomsuggests that they would. Its no secret that

    having the fnancial resources to invest in humanpotential leads to success: The U.S. is the richestcountry in the world and has won more Olympicmedals than any other nation. But i you introducesome elementary math and divide a countrys medal

    tally by its gross domestic product, the numbersrearrange themselves dramatically. Ethiopias track-and-feld victories lit the poverty-stricken state to

    the top o the pile, while economic powerhouseslike Japan, France, and the U.S. fnish near the bot-tom. Heres a look at our surprising results, basedon medal counts rom the 2004 Summer Games in

    Athens and G.D.P. data rom the same year.

    Medal ExchangeSure, the worlds economic powerhouses dominate the Olympics. Or do they?

    . . .

    by Jessica Liebman

    i l l u s t r A t i o N b y b r y A N C h r i s t i e d e s i g N

    Prole 1 the infographics gentleman 22

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    Figure 10.10 The Manhattan Project,

    Cond Nast Traveler, 2002, by John Grimwade.

    One year after the September 11 attacks,

    we ran a feature reminding our readers that

    the downtown area of Manhattan still had a

    lot to offer. It has stylized buildings, whereI tried to capture the essence of the build-

    ing rather than aerial-photograph accuracy,

    and a clear street grid. This is very much my

    graphic approach to making maps: Remove

    the unnecessary detail, and focus on the

    story. In 2003, I reworked the map into a

    different format for a handout at the Society

    of Publication Designers conference. (See

    Figure 10.11 to see the second map.)

    :

    q --- ? 3

    &

    -

    Prole 1 the infographics gentleman 22

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    Figure 10.11 A redesign of The Manhattan Project for the Society of Publication

    Designers conference, in 2003.

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