Interview Tips for Ad Account ProfessionalsThe job of an advertising account professional is to serve as a liaison between his advertising agency and the client. If you aspire to frame a career as an ad account professional, you should understand that coordination between clients, creative teams, commercial teams, media agencies is going to be a major part of your work. You become the representative of company in critical functions and prospective clients will judge your agency on the basis of your potential. Therefore, agencies are really very careful when it comes to hiring of advertising account professionals. If your aspirations fall in the line with such a profile, you must prepare yourself well in account management, service, and communication skills:

Interview Tips for Advertising Account Professional:

Familiarity with Advertising World !Whether you’re an experienced professional or are new to the advertising industry, your employer will expect you to have some familiarity with the current advertising marketplace. Not only for a fresher in the industry, is familiarizing yourselves with the current trends important for an experienced person. If you are new to the industry, knowledge of the basics, general awareness of advertising industry, understanding of common organizational structures, right expectation of the job you’re applying for, are going to help you remain on the right track. On the other hand, if you’re experienced, you should gather right facts about what works well and what doesn’t work well. You might also benefit from reading success stories and case studies of successful campaigns in the industry.

Interpersonal skillsGood interpersonal skills are an integral part of the ad account executive’s role because the job revolves around coordinating amongst various teams, vendors, and client representatives. In order to excel on this aspect during your interview, you should perform your homework gathering the instances where your interpersonal skills won you an achievement by far. Good communication, pleasant personality, right attitude are few qualities that an interviewer would be looking for in a potential candidate. You should be able to effectively communicate and have answers ready for questions about your team-playing skills in order to ace in an interview. You should also be able to share examples of when your team skills, communication, leadership qualities helped you get the job done the best way.

Creativity and advertising skillsIn an interview at an advertising firm, you are likely to face questions related to your understanding of an advertising campaign and creativity, even if there are separate teams for this. An interviewer is likely to ask about how you would convince a customer about a campaign idea or a plan that has been proposed by your creative teams. You would be able to answer

such questions if you’re tactful in marketing, knowledgeable in advertising, and creative enough to be able to improvise during the discussions with clients.

Generic questionsThere are several generic questions, such as, “your strengths and weaknesses”, “your vision about your career”, “why choose our company”, “why should we hire you”, “where do you see yourself after x years”, “what would you change if you were to change something in your career so far” etc. These questions are often asked in every interview regardless of the industry. Whereas you should search on Google to find good answers, you should be unique in your responses because interviewers already know the typical answers along with right examples.