intervate cape town - web experience event - 25th october - troy gerber on demystifying web content...
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Intervate Cape Town - Web Experience Event - 25th October - Troy Gerber on Demystifying Web Content Management on SharePoint 2010TRANSCRIPT
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IT’S ALL ABOUT THE
WEB EXPERIENCEWORLD CLASS WEBSITES WITH Microsoft SharePoint 2010
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WCM with SharePoint 2010: Demystify the myths
Troy Gerber
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WCMGartner defines WCM as the process of controlling the content to be consumed over one or more online channels through the use of commercial, open-source or hosted management tools based on a core repository.
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“Traditional Model”
Our Intranet
Our Extranet
Our websiteInternet
Web Team
B2BWeb Team
InternetWeb Team
WCM
“one or more online channels; core repository”
Our Other website
Internet OtherWeb Team
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ECM Model
Our Intranet
Our Extranet
Our website
Content Managers
Mobile
WCM
WCM
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Myths1. SharePoint is for Intranet/Records Management Portals only2. Branding is complex, not possible really,3. SharePoint lacks content management features4. Building a standards compliance website is not possible5. Its expensive to use SharePoint for WCM6. I’ll need to hire specialist skill to maintain content
All myths has some basis in fact
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SharePoint is for Intranet/RM Portals only
SharePoint 2010 embodies a broad range of capabilities, particularly in collaboration, content management, search and portal. All of these factors point to a high degree of interoperability from a company that offers adjacent technologies incorporated into online strategies such as business intelligence, analytics and e-commerce. GARTNER
Myth #1
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Enterprise Information Management
Business Intelligence
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SharePoint is for Intranet/RM Portals only
SharePoint 2010 embodies a broad range of capabilities, particularly in collaboration, content management, search and portal. All of these factors point to a high degree of interoperability from a company that offers adjacent technologies incorporated into online strategies such as business intelligence, analytics and e-commerce. GARTNER
Myth #1
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Branding is complex
REALLY?
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Intervate
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Stellenbosch University – Hope Project
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Checkers
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Volvo
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Ferrari
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Branding is complexAgency Based Designs, welcome.No Limitations on scale, menus, jQuery, Rich Media…Standards based code generated, means less effort to be cross browser compatible.
Myth #2
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Lacks content management featuresFamiliar content creation process, using the Ribbon UIWCM Specific Web Parts i.e. Video, Image, Rich Text editingRich Media SupportWeb AnalyticsIn page EditingIntegration connectors(BCS)
Myth #3
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Building a standards compliance website is not possible
StandardsWell-formed XHTML 1.0 StrictWCAG 2.0 Level AAWAI:ARIA
Myth #4
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Its expensive to use SharePoint for WCM
Compared to?
Myth #5
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Our Intranet Our ExtranetOur website
InternetWeb Team
B2BWeb Team
InternetWeb Team
Its expensive to use SharePoint for WCM
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Its expensive to use SharePoint for WCM
Our Intranet
Our Extranet
Our website
Content Managers
Mobile
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Its expensive to use SharePoint for WCM
If your looking at point solutions, then maybe its plausible.
If you have a ECM strategy that leverages a core platform and includes WCM as part of the strategy, the price is right.
Myth #5
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I’ll need to hire specialist skills to maintain content
Server Infrastructure = Windows Server SkillsSharePoint Server = Microsoft MC ITP AccreditationDevelopers = C# Development (Can be certified)Content Creators = Use a browser, work with Microsoft OfficeContent Managers = Use a browser, work with Microsoft Office
Myth #6
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Myths1. SharePoint is for Intranet/Records Management Portals only2. Branding is complex, not possible really,3. SharePoint lacks content management features4. Building a standards compliance website is not possible5. Its expensive to use SharePoint for WCM6. I’ll need to hire specialist skill to maintain content
All myths has some basis in fact
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ConclusionSharePoint WCM Myths are no longer relevant in SharePoint 2010SharePoint 2010 Myths are only relevant if you don’t look at the bigger picture.Some Myths will become real if you haven't embarked on a ECM strategy and included WCM as part of that strategy.
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