interstellar racks in 4 out of 5 srp points on social media
TRANSCRIPT
INTERSTELLAR SOCIAL MEDIA TREND
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
Oct 08 Oct 10 Oct 12 Oct 14 Oct 16 Oct 18 Oct 20 Oct 22 Oct 24 Oct 26 Oct 28 Oct 30 Nov 01 Nov 03 Nov 05
355,417 MENTIONS
Volu
me
of c
onve
rsat
ion
Expectations from the movie few
days prior to its release
Official release and movie reviews led to
incremental buzz
Release day
BUZZ BY AGE AND GENDER
42%
34%
19%
5%
21-30 13-20 30-40 40+
79%
21%
Male Female
Maximum buzz is in the age-group 21-30 Maximum buzz is among Males.
SOURCE DISTRIBUTION
51%
23%
8%
6%
6% 5%
1%
TWITTER FACEBOOK VIDEOS GOOGLE + TUMBLR NEWS DISCUSSIONS
Majority buzz came from Twitter
OVERALL WORD CLOUD
Words related to the theme of the movie were most used e.g. planet , star , solar etc.
Other words which were mentioned often- § “love IMAX” § “best film” § “excited” § “Christopher Nolan” § “Anne Hathway” § “amazing”
MAGNIFICENT
INCREDIBLE
VISUALLY STUNNING
MIND BLOWN
MIND-BENDING
OF THOSE WHO WATCHED THE MOVIE LIKED IT 91%
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