INTERSECT  OF  CARS  AND  CLOUDS  INTERSECT  BY  LEXUS  introduces  an  innovative  art  installation  at  the  creative  eatery      

“Keep  Your  Head  in  The  Clouds”                                          

For  high  res  images  please  click  here:  https://www.dropbox.com/sh/f5n04ue1kbd97w7/AAC3RxEKS_vUbclI2_Yb5J9Pa?dl=0  

 UAE,  Dubai,  March  2016  –  INTERSECT  BY  LEXUS  DUBAI  continues  to  cement  its  status  as  a  new  cultural  hub  with  a  unique  and  creative  collaboration  with  Dubai  based  graphic  artist,  Marwan  Shakarchi.  His  design  brand  Myneandyours  is  a  contemporary  fusion  of  art,  design,  and   graphics   as   he   effortlessly   combines   them   to   create   groundbreaking,  modern   pieces.  The  collaboration  features  a  live  art  installation  of  a  Lexus  GS  F,  which  has  been  transformed  into   a   one-­‐of-­‐a-­‐kind   art   piece   through   the   creative   vision   of   Shakarchi.  What  makes   this  collaboration  special  is  the  artist’s  ability  to  fuse  the  ethos  of  INTERSECT  BY  LEXUS   into  an  aesthetic   composition   of   imagery,   patterns   and   colours,   bringing   the   different   artistic  aspects  of  a  Lexus  car  to  life.                

 The   artwork   is   a   tangible   representation   of   the   detail   and   precision   that   is   put   into   each  Lexus  design,   including  the   immaculate  décor  seen  within   INTERSECT  BY  LEXUS.  Thus,   this  art   installation   is   a   fluid   intersection   of   all   things   Lexus,   which   is   at   the   core   of   the  INTERSECT  BY  LEXUS  concept.  The  artist  also   implements  his  own  contemporary  style   into  this  work  using  his  signature  cloud  motif  as  he  feels  clouds  are  both  elusive  and  beautiful.  He  states,  “Clouds  are  free  in  the  sky,  unbound  by  any  law,  and  invite  us  to  believe  that  the  same  is  possible  for  ourselves.”  The  same  concept  of  possibility  can  be  seen  throughout  the  Lexus   brand,   and   especially   within   INTERSECT   BY   LEXUS.   Thus   the   art   installation   is   yet  another   example   of   how   INTERSECT   BY   LEXUS,   continues   to   innovate;   pushing   the  boundaries   of   design   though   the   lifestyle   facets   of   Lexus.   INTERSECT   BY   LEXUS   is   a   vivid  representation  of  the  creative  side  of  Lexus,  conveying  how  truly  progressive  this  brand  is,  and  the  bright  future  that  it  holds.                                            Marwan   Shakarchi   explains   his   work   as,   “The   essence   of   Myneandyours   is   the  understanding  of  us  as  an  inter-­‐connected  organism,  contributing  to  something  greater  and  fundamental  in  sustaining  a  brighter  future  for  ourselves.”      The  art   installation   is  on  display   in   the   lower  garage   level  of   INTERSECT  BY  LEXUS   for   the  next   three   months,   open   to   the   public   for   viewing   allowing   guests   to   view   the   creative  eatery   through   a   unique,   artistic   lens.   Since   it   has   opened   in   December,   INTERSECT   BY  LEXUS   has   continued   to   become   a   platform   for   local   talents   and   have   used   the   dynamic  space  as  an  outlet  for  emerging  artists  within  the  region.  It  has  quickly  become  a  haven  for  the  growing  creative  community  of  Dubai,  who  can  use  the  space  to  showcase  their  work  and  discuss  future  projects.        

-­‐Ends-­‐  

About  INTERSECT  BY  LEXUS:  INTERSECT   BY   LEXUS   is   a   unique   space   where   people   can   experience   the   brand   without  getting   behind   a   steering   wheel   of   a   Lexus.   Neither   a   dealership,   nor   a   traditional   retail  space,  guests  will  be  able  to  engage  with  Lexus  through  an  inspiring  world  of  food,  design,  art,  fashion,  culture,  movies,  music  and  technology.    INTERSECT  BY  LEXUS  opened  in  Aoyama,  Tokyo,  in  2013.  In  December  2015,  it  was  officially  inaugurated  in  Dubai  in  the  heart  of  Dubai  International  Financial  Center  (DIFC).  The  space  is  designed  by  Masamichi  Katayama,  the  world-­‐renowned  interior  designer  and  founder  of  the  interior  design  firm  Wonderwall.    Location:  Gate  Village  7,  DIFC  Time:  8  am  to  12  am,  Sunday  through  Friday  Tel:  +971  4  355  9524  Website:  lexus.ae    About  Lexus:  Since  its  debut  in  1989,  Lexus  has  earned  a  worldwide  reputation  for  high-­‐quality  products  and  exemplary  customer  service.  Lexus   is   the  hybrid   leader  among   luxury  brands,  offering  hybrid  cars  that  provide  the  best  in  innovative  technology  and  premier  luxury.  The  evolution  of   Lexus   is   reflected   in   the   progressive   designs   of   its   new   vehicles.   The   signature   spindle  grille,  dynamic   light   treatments  and   sculptured   lines   create  a  distinctive   look  of   luxury   for  Lexus.  In  the  UAE,  Lexus  is  exclusively  distributed  by  Al-­‐Futtaim  Motors  and  has  an  extensive  line-­‐up  of  sedans,  SUVs,  a  coupe  and  a  high  performance  car.  The  sedan  line-­‐up  includes  CT,  IS,  ES,  GS,  LS  while  the  SUV  range  includes  the  all-­‐new  NX  and  RX,  GX  and  the  new  LX.  The  coupe  is  RC  and  the  F  marque  line  produces  RC  F  and  GS  F  high  performance  cars.      For  more  details  please  visit  www.lexus.ae;  and  http://www.facebook.com/LexusAE    For  further  information,  please  contact:  Suzan  Kazzi  Head  of  Communications,  Al-­‐Futtaim  Motors  +971  56  686  1887  suzan.kazzi@alfuttaim.ae    Tariq  Zuroub  Public  Relations  Manager,  GMASCO  +971  56  681  7883  tariq.zuroub@gmasco.com    Farah  El  Alfy  Communications  Manager,  The  Qode  +971  55  201  5350  farah.alfy@the-­‐qode.com