interop london 2015 prospectus us version

Connecting the IT Community and driving innovation

Prospectus

The headline IT event of

Please contact Josué Paulos for more information E: [email protected] T: +44 (0)20 7234 8714 www.interop.com/London #INTEROP

Connecting the IT Community

Why London, Why Now?London Technology Week – Celebrating London’s tech scene through the power of events. In 2014 UBM launched London Technology Week in association with London & Partners, the Mayor of London’s promotional body.

London Technology Week was the largest tech gathering in the UK bringing together over 40,000 tech enthusiasts across more than 120 venues across the entire city. Year two promises to be bigger and better and as its headlining event Interop London will be front and center of its extensive PR and marketing campaign.

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203 events across London

40,000 people 5 days

of surveyed hosts reported international

aTtendees

Average satisfaction rating

of surveyed hosts

reach of 27.5 million on

Twitter

2 events on the Thames

1 eventin the London

Sewers

3between April and July 2014

Attendees from more than 40 countriesincluding:USA, Canada, Belgium, Jordan, Finland, France, Germany, Israel, Italy, Kenya, Holland, Norway, Poland, Portugal, Saudi Arabia, South Africa, India, Sweden, Turkey, Lithuania, Netherlands, Switzerland, China, Hong Kong, Singapore, Taiwan, UK, Ireland, Russia, UAE, Pakistan, Australia

125 venues across London including:Central WorkingExCeL London Rainmaking LoftGoogle CampusLevel 3902 ArenaScience MuseumSomerset HouseHouse of CommonsDragon HallShoreditch Village HallAltitude 360The FableThe Royal SocietyImperial CollegeThe Palace of Westminster

ClinicS ConferenceS DemoS ExhibitionS LectureS Meet upS Networking EVENTS PartIESSeminarS ShowcaseS Workshop SOther

4

38

6

8

3

22

33

9

4

20

16

52

LONDON TECHNOLOGY WEEK 2014 - IN NUMBERS

42%

9.2 out of

10 Founding Partners: Organised by:

10 DIVERSITY

EVENTS

Event Themes: Apps > Big Data > Community > Digital Marketing > Ecommerce > Edtech > Entrepreneurship > Events > Fashion > Fintech > Gaming > Intellectual Property > >

Soc

ial

med

ia >

Star

tups

> Sp

ort >

Trav

el >

Virt

ual

real

ity

Retail > Recruitment / talent > Property > Pitching > Music > Mobile >Medtech >Legal > IT >Internet of things

Advertising value equivalent of $8,054,849



The Interop Brand

Background

Interop delivers the platform for strategic business connections with qualified IT and business technology decision makers. For more than 28 years - IT Managers, IT Directors, CIOs, IT Architects, Network and System managers, Channel/Reseller professionals and Service Provider/Carrier professionals have gathered at Interop events to evaluate complex technologies and push business technology and innovation to new heights.

Las Vegas

London

New Delhi

Mumbai

Tokyo

Interop made its debut in 2014 in London as part of London Technology Week and UBM’s co-located events at ExCeL London, alongside the Protection & Management Series of events which includes IFSEC International. It also takes place in Las Vegas, Delhi, Mumbai and Tokyo.



2015 Positioning and Themes

Interop London is the official flagship event of London Technology Week dedicated to the IT and tech community. Attendees will experience global trends and vendor solutions in IT infrastructure, cloud computing, mobility, cyber security, data-defined business intelligence and software applications via a dynamic range of demonstrations, education and hands-on tech.

Education

There will be three theaters on the show floor hosting thought leadership and case study content:*Official theater titles tbc

Theater 1:

Infrastructure, Software-Defined Networking, InfoSecurity

Theater 2:

Mobile, BYOD, Wireless

Theater 3:

Big Data, Analytics, Cloud, Leadership

Black Hat Mobile Summit

Black Hat is the most technical and relevant global information security event series in the world with annual conferences held in Las Vegas, Amsterdam, and Singapore, as well as a co-located Regional Summit held in Brazil. With mobile security concerns on the rise, Black Hat is coming to Interop London with the new Black Hat Mobile Summit. This two-day conference assembles some of the brightest minds in the industry to share their latest mobile security research and best practices with the community.



Interop Lab Home to hackathons, workshops and trainings, this feature will provide the perfect setting for attendees to get hands-on.

Tech Talent Zone With talent at a premium for businesses around the world Interop will provide a focused area dedicated to providing workshops, best practice guides and presentations on talent recruitment, development and retention.

Black Hat Security Zone Black Hat’s global conferences are the preeminent secu-rity event series offering the latest in security research, trainings and B2B solutions. With standalone events in Las Vegas, Amsterdam, and Singapore, along with co-located Regional Summits in Brazil, and now the UK at Interop Lon-don, Black Hat continues to serve the community’s grow-ing need for cutting edge security content, skills training, networking and collaboration.

The Black Hat Exhibition Zone at Interop London will lever-age Black Hat and Interop’s longstanding relationships with the IT, Tech and Security communities, featuring industry leading companies showcasing products and services cen-tered around Enterprise/IT and Mobile Security.

In addition, the Black Hat Zone will be in close proximity to IFSEC’s Security Expo, making it a central destination for IT and security professionals.

Solutions on display will include:

• Network Security• Cloud/Virtualization Security• Mobile Security

• Big Data Security• IoT Security• Digital/Web Security

London Technology Week Arena As a means to celebrate and put a spotlight on the incred-ible amount of energy and announcements taking place throughout London Technology Week, this will be a platform for the leading speakers from across the week, bringing a ‘best of’ programme directly to the expo floor.

Future of Tech The Future of Tech programme at Interop London will celebrate the innovation and vibrancy of the tech scene in London currently. It will feature:

• Startup Showcase• Speed Pitching • Startup Mentoring

• Marketplace presentations

Reach active Technology Buyers Cloud-first, mobile-first, data-centric CIOs and IT leaders are looking for solutions to enable the changing nature of a technology-empowered enterprise. Interop London will feature solution providers in the following categories:

Interop London will address strategic IT and business leadership best practices such as cross-organization collaboration to drive innovation, while ensuring ROI. This will include topics like DevOps, creative leadership, the business of IT and pivotal areas like career development, change management and talent building.

• Public and Private Cloud • Mobility• Wireless • Data Analytics and Data Management• Application Performance and Development• Network Infrastructure

• Data Center Infrastructure• Software-Defined Networking• Storage• Security• Virtualization• Video & Unified Communications

Features



Interop London 2014 by numbers and 2015 audience preview

Attendees / Visitors 8,073

2015 Job Functions

IT Infrastructure/Security/Storage

Software/Web Development

Digital Business

e-Commerce

Data Strategy

Technology centric job functions27%

25% 25%

13% 10%

Industry Business TypesIT & Telecommunications 28%

Public Sector/ & Education 15%

Financial Services 13%

Travel/Leisure 10%

Utilities 7%

Pharmaceuticals 7%

Retail 6%

Manufacturing 6%

Non-Profit 5%

FMCG/Consumer Goods 3%

Projected audience breakdown for Interop 2015



CIOs

CSO

s

CTOs

Project managers and directors (PMOs)WAN administrators and wireless communications managers

Data specialists

Secu

rity

exp

erts

Network specialists

System professionals

Infrastructure architects

Enterprise architects

Solution architects

Software engineers

Development engineers

Business analystsVirtualization specialists

IT directors and managersIC

T managers

IT analysts Data centre managers

Developers

IT consultants

Press/Analysts

VPs of technology

8,000 visitors from the world of...



IFSEC InternationalThe leading global security event

In addition to headlining London Technology Week, Interop London will sit alongside the world leading physical/facilities/smart cities security event IFSEC international, providing further alignment with the enterprise IT and information security communities represented at Interop.

Black Hat Security SummitThe most technical and relevant global information security event series in the world

As part of London Technology Week and for the first time ever, the Black Hat event brand will come to London. Black Hat experts will host a two day Security Summit alongside Interop and IFSEC International, and the Interop expo floor will feature a Black Hat Security Zone with IT security exhibitors.

The City is Thriving!The tech market and innovation momentum is booming in London

Innes says one in three new London jobs is in the tech sector. The city anticipates 46,000 new tech employees in the next decade for an estimated $20 billion boost to the local economy, according to a recent report by Oxford Economics. The number of London tech start-ups has skyrocketed from 200 in 2010 to 1,500. So far in 2014, nearly 20 companies have had IPOs on the London Stock Exchange, and in the past quarter, $1 billion has made its way into various venture funds. Innes says part of the credit goes to attractive incentives for start-ups and investors alike that started in the office of Prime Minister David Cameron.

USA Today article, “Look out Silicon Valley, London tech is on the rise”

According to Bloomberg, London now has more jobs in financial technology than New York (44,000 versus 43,000), and fintech start-ups are blooming in the City’s shadow. London’s Tech City startups are a 20 minute Tube ride away from London’s equivalent of the Valley’s “Sand Hill Road”, an area populated by VCs. Mayfair, St James and Victoria play host to Index Ventures, Accel Partners, DFJ Esprit and Balderton Capital, all major investors in UK and European tech startups.

Mike Butcher, TechCrunch”

”

“ “



Company Job FunctionAardman Animations Head of ITAgeas Insurance Limited Business AnalystAXA UK Chief Business ArchitectBAE Systems IT ManagerBelron Head of Regional ITBest Western Hotels GB ICT DirectorBP Enterprise Cloud Architect - Upstream IT&SBritish American Tobacco Project Delivery Manager, Western EuropeCambridge Cognition PLC Chief Technology Officer Capgemini Microsoft System Center ArchitectCapita plc Divisional Web Solutions ArchitectCollegiate Management Services Global Infrastructure & Developement ArchitectCostain Technology Business Manager (Aviation)Defaqto Chief Technology OfficerDulwich College Applications Development ManagerFirst Group Head of IT DeliveryFirstGroup plc Group Senior Business AnalystFord Motor Co Manager, Solution ArchitectureGoogle Project ManagerGRITIT IT DirectorGRITIT Operations ManagerHewlett Packard Company Senior CSOH.M. Revenue & Customs IT Security Design & Assurance HP Enterprise Services Chief Strategist, Infrastructure & Enterprise Cloud Services

IBM Managing consultantIBM ArchitectImperial College London Faculty IT ManagerING Market Data ManagerInvestec Bank IT DeveloperKey Group CIOLGC CIOLloydsTSB Lead Solution Architect

Interop London 2014 Sample Visitor List



London Stock Exchange Systems EngineeringMayer Brown LLP Global Security ManagerMinistry of Justice Technology Account Manager National Ice Centre IT AnalystNorland IT Technical ManagerNorland Managed Services Support Desk EngineerNYSE Euronext Information Security ArchitectPapa John’s (GB) Ltd Head of Information TechnologyPattinson & Brewer IT DirectorPorter Dodson LLP Senior IT AnalystQMH UK Ltd IT DirectorQVC Broadcast IT SupervisorRoche Diagnostics Ltd Information ManagerSealed Air Corporation Global Digital Architecture and StrategyTata Steel Business AnalystTerex Director Global Network InfrastructureTerex Corporation Director Enterprise InfrastructureTEREX Corporation VP Global Infrastructure Operations & SupportTesco Head of Online ArchitectureTesco Lead Infrastructure DesignerTesco Bank Digital Strategy ManagerThe Cloud [BSkyB] Wireless Support Engineerthetrainline.com Head of IS OperationsThomson Reuters Lead Network EngineerTNS Solutions ArchitectTottenham Hotspur FC IT ManagerUnibet Chief Strategy OfficerVirgin Active Lead Business AnalystVodafone UK Digital Strategy & Transformation ManagerWales & West Housing Head of ICTWGC Group Director - IT & CommunicationsWhich? ArchitectWirefast Chief Technical OfficerXenca Ltd Technology Director



2015 Sponsorship MenuHighlight your brand at every step of the visitor journey at London Technology Week’s headline event for the IT community

Pre-Show Sponsorship Opportunities

Visitor Reminder Email Campaign • Email sponsorship - raise your profile to all

pre-registered visitors, building awareness for your brand and driving traffic to your stand. Company logo and stand number to be included on a pre-show email

$2,560.00 per email

Product Alert Email • Take 1 of 5 limited places on the pre-event

email to our pre-registered visitors focusing on the best products and services they can expect to see at the show

• To include an image and 50 words about your product

$1,710.00 per email

Online Registration Sponsor • Logo to appear at the header of the 1st

page of the registration form, seen by every pre-registrant to the event, ensuring exposure to over 10,000 pre registered IT professionals

• Position your brand at the footer of confirmation page for ’50 words from our sponsor’

• A hyperlink to your website to be included within the ‘50 words’ message

$8,528.00 per email

Advertising on Website • 1 of 3 rotating MPU banners

(300 x 250 px) ............................... $1,280.00 (March – June 2015)

• Other bespoke opportunities available on the website. For more information please contact a member of the team.



• Opportunity to provide prizes (1st, 2nd and 3rd) and items for attendee goody bags

• Opportunity to host a half day workshop / training session

• Opportunity to get the attendees to use / trial / test the sponsors products or services

• Opportunity to do an introduction / opening speech for each workshop session 1 of 3 Sponsors $17,055.00

Promotional character • Drive traffic to your stand by handing out

leaflets around the show (character and staff provided by exhibitor) $1,710.00

Entrance Sponsor • A Standard Entrance Package will provide

the optimum exposure to within the confines of the venue. Your branding will be seen by all those entering ExCeL via Custom House

• Align your brand with the flagship event of London Technology Week

• Drive traffic to your stand at the show

$17,055.00

One of two entrance sponsors - Hall S1 & S2)

On-Site Sponsorship Options

Sponsored Lanyards • These branded lanyards will be made

available to all visitors attending Interop and the events running alongside it (including IFSEC International, Internet World and Facilities Show)

• Options: 1) Client to source and supply 65,000

lanyards to a pre agreed style and quality

$51,165.00 2) UBM source and supply the lanyards

$85,275.00

Exhibitor & Visitor Badge Sponsor • Logo will appear on every Interop attendee

badge. These are mailed to all pre-registered attendees and printed on-site for those who arrive without their badge

$11,085.00

The Interop Lab The Lab will host a series of dedicated hands-on training and workshops on the show floor • Branding: • The opportunity to provide branded

t-shirts for all Lab attendees • Physical branding on the feature build

itself (walls, screens etc) • Website branding: logo on home page

and logo and company description on sponsors and partners page

• Branding within the digital marketing & email campaign (e-newsletters, social media coverage, pre show emails)



Exclusive VIP Programme Sponsor • This is your opportunity to work with us on

putting together a bespoke package to ensure that we target senior decision makers from your key audience. Contact us today to discuss your specific objectives

Starting from $17,055.00

Seminar Theater Sponsor • Theaters available for sponsorship• Sponsor to receive prominent branding

within and around the theater• 30 min speaking session for a client – must

be case study based and subject to editorial approval from the Interop team

• Branding on Interop London Text – education programme and sponsors pages

• Branding on printed marketing collateral including direct mail and event guides distributed at the show

• Data of all theater attendees (pending DPA)

Exclusive sponsorship $51,165.00 / theater

1 of 4 sponsors $11,939.00 / theater

Carpet Tiles • 3x floor tiles featuring sponsor branding and

directional arrows pointing towards your stand. (Each tile is 1m x 1m) $2,985.00

Mobile App Enhanced Listing • Bespoke sponsorship opportunities available

on our App - for more details contact a member of the team.



Exhibitor Rates

Package Rates thru December 31, 2014

Rates as of January 1, 2015

Shell scheme: white wall panel, name board, electricity and carpet

$1,382.50 per m2 $1,399.55 per m2

Space only: floor space $1,245.00 per m2 $1,262.10 per m2

Enhanced Shell: please see below $1,598.00 per m2 $1,615.00 per m2

Turnkey Space: please see page 2 $1,790.80 per m2 $1,790.80 per m2

5ft Fluorescent Fitting

500W Sockets

CH45 Stacking Chairs

TB46 Tables

Graphics Panels

6-9m2 2 1 2 1 2

10-15m2 4 2 4 2 3

Pricelist

Enhanced Shell Package Includes:

General walling to 2.5m high

Electrics as per table

Willow cord carpet colour of your choice

Fascia overlay graphics

Electrics as per table Inlay graphic panels as per the table

Furniture as per the table colour of your choice

• Extras can be ordered with your GES Project Manager • Furniture colour choice is subject to availability • All stands incur the following costs £360 registration fee, £250 for 2 x data scanners



Package Rates thru December 31, 2014

Rates as of January 1, 2015

Shell scheme: white wall panel, name board, electricity and carpet

$1,382.50 per m2 $1,399.55 per m2

Space only: floor space $1,245.00 per m2 $1,262.10 per m2

Enhanced Shell: please see below $1,598.00 per m2 $1,615.00 per m2

Turnkey Space: please see page 2 $1,790.80 per m2 $1,790.80 per m2

120W Spotlights

5ft Fluorescent Light

500W Sockets

DE44 Stools

TB48 Table

32” Plasma screen with a

cyclone player

1MB wired internet

connection

12-15m2 3 1 1 2 1 1 1

16-20m2 5 2 2 4 2 1 1

• Extras can be ordered with your GES Project Manager • Furniture colour choice is subject to availability • All stands incur the following costs £360 registration fee, £250 for 2 x data scanners

Turnkey Package Includes:

Electrics as per table

1m x 1m Store Area

Coloured panels to back wall - colour choice from standard range

Harmony velour carpet - colour of choice

Furniture as per table - colour of your choice

Slat walling panel (this can be exchanged for a reinforced panel)

BS41 counter - painted to any standard colour with logo on front 1/2m2 graphics

1m2 of graphics per 1m2 floorspace

Build height: 4m

interop london 2015 prospectus us version

Documents

london partners

themesinterop london

communitywhy london

interop events

mobile security concerns

datacentric cios

cyber security

event ofconnecting