2013

INTERNSHIP PROJECT REPORT SUBMITTED IN PARTIAL FULFILMENT OF

THE REQUIREMENT OF M.B.A IN THE

INDIAN INSTITUTE OF PLANNING & MANAGEMENT

MASTER OF BUSINESS ADMINISTRATIONSublimated by:

MANISHANKER & ABUBAKAR SIDDIQUIID NO: (PGP1214CHN4CA10833)

THE INDIAN INSTITUTE OF PLANNING &MANAGEMENT

CHENNAI-600008

MARKETING SURVEY REPORT OF ZEBRONICS

ACKNOWLEDGEMENT

I would like to express my whole hearted thanks to the almighty and our parents first, the blessing of whom enabled us to finish this project successfully.

I wish to express my sincere thanks to The Dean who permitted me get institutional training at Zebronics, Chennai for the period of 45 days.

I further wish to express my heartiest thanks to AMIT KISHORE. For his inspiring guidance and continued encouragement throughout the course of this internship and also my thanks to the staff of Zebronics for their co-operation during this internship period.

Mr. Amit Kishore is currently the Strategic Manager of Zebronics. He joined Zebronics in 2007 at Delhi branch as coordinator, later in September 2008 he was transferred to Chennai (H.O) as head coordinator all over India. Then in 2010 he promoted as product manager (OCZ India). In September 2011 he promoted as Strategic Manager. He is a graduate of B.C.A & M.C.A with Computer Management.

In my summer internship he is the mentor for our training program. He helped us in doing our internship project successfully.

MANISHANKER

T.ABUBAKAR SIDDIQUE

CONTENTS

S.NO

PARTICULARS PAGE NO.

Review Of The Literature I

1

1.1 Introduction 11.2 Scope Of The Study 21.3 Objectives Of The Study 31.4 Data Collection1.5 Research Design

41.6 Research Instrument1.7 Contact Method1.8 Data Analysis1.9 Sample Size &Design

51.10

Geographical Coverage

1.11

Statistical Tools

2

2.1 Company Profile 62.2 Products 72.3 Company Strengths

82.4 Research & Development2.5 Distribution Business2.6 Constant Innovation 2.7 Corporate Vision 9

33.1 Marketing Survey On New Product

Sales Development 113.2 Review On Market Condition Of

Zebronics23

4 4.1 Zebronics Products Among Retailers View

24

4.2 Review 345 5.1 Marketing Survey Report For Customer

Satisfaction 35

6 Findings 467 Suggestions 478 Conclusion 489 Questionnaire 49

LIST OF TABLES

S.NO.

PARTICULARS PAGE NO.

1 -------------2 2.1 Location 7

2.2 Product

3

3.1 Customer Are Known About Zebronics New Launched Product

11

3.2 Reason Of Not Purchasing 123.3 Price Level Of Product Moves Faster 133.4 Felling About New Launched Product 143.5 Movement Of New Product 153.6 Reason Of Not Selling 163.7 Suggestion To Customer By Retailer 173.8 Reason Of Suggestion 183.9 Awareness Of Zebronics New Product 203.10

Swot Analysis 22

4

4.1 Customers View On Zebronics 244.2 Criteria On Product Purchase 264.3 Preference On Purchasing Zebronics

Product28

4.4 Insisting Customers To Purchase Zebronics Product

29

4.5 Market Share On Customers View 304.6 Problem While Selling Zebronics Product 314.7 Decision On Purchasing & Selling Of The 32

Product4.8 Purchase Of Zebronics Product In Bulk 33

5

5.1 Preference By Customer 355.2 Dislike About Zebronics 365.3 Zeb-Care Service Quality 375.4 Zebronics Comparing To Other Brand 385.5 Recommendation To Friends Circle 395.6 Reason For Recommending 405.7 Feelings On Product Support & Warranty 415.8 Rating To Zebronics 425.9 Service Quality 435.10

Zeb-Care Executive Quality 44

CHARTS & FINGERS

S.NO.

PARTICULARS PAGE NO.

1 ------------- --2 2.1 Logos Of Zebronics Products 10

3

3.1 Customer Are Known About Zebronics New Launched Product

11

3.2 Reason Of Not Purchasing 123.3 Price Level Of Product Moves Faster 133.4 Felling About New Launched Product 143.5 Movement Of New Product 153.6 Reason Of Not Selling 163.7 Suggestion To Customer By Retailer 173.8 Reason Of Suggestion 193.9 Awareness Of Zebronics New Product 21

4

4.1 Customers View On Zebronics 254.2 Criteria On Product Purchase 274.3 Preference On Purchasing Zebronics

Product28

4.4 Insisting Customers To Purchase Zebronics Product

29

4.5 Market Share On Customers View 30

4.6 Problem While Selling Zebronics Product 314.7 Decision On Purchasing & Selling Of The

Product32

4.8 Purchase Of Zebronics Product In Bulk 33

5

5.1 Preference By Customer 355.2 Dislike About Zebronics 365.3 Zeb-Care Service Quality 375.4 Zebronics Comparing To Other Brand 385.5 Recommendation To Friends Circle 395.6 Reason For Recommending 405.7 Feelings On Product Support & Warranty 415.8 Rating To Zebronics 425.9 Service Quality 435.10

Zeb-Care Executive Quality 45