internship presentation

Perspectives beyond the obviousInternship Presentation

About Drshti Strategic Research Drshti Strategic Research is one of the fastest growing research

companies in India.

A master mind of Mr Balaji Prasad it was set up in the year 1994.

It has being ranked among the top 20 market research companies in India.

At the recent ESOMAR-2013 held at Valencia, Drshti was awarded the Best Paper Award for Qualitative Research.Vision

Drshti Strategic Research Pvt Ltd was founded with the vision to become an

extended arm of the Marketing organizations by providing strategic

assistance


PeopleDrshti Strategic Research is a mid-size organization with around 50 employees who operate from its three offices in India and other branches in South East Asia.

Managing Director at Drshti PGDM from IIM Calcutta. Worked with MARG, Bombay, Gallup and Samir-MUDRA In 1994, started Drshti Strategic Research.Heads the Quantitative Researches at Drshti.

Mr Balaji Prasad

Director at Drshti PGDM from IIM Calcutta.

Worked with MARG, Bombay, Saatchi & Saatchi and O&M In 1994, started Drshti Strategic Research.

She heads all the Qualitative researches at Drshti.

Mrs Shobha Prasad

Drshti Outlook Survey for

Top Professional Colleges in India-2014


ObjectiveTo carry out data collection and analysis of collected data

to determine

Engineering Medical Dental

Fashion Mass Communication

Hotel Management

Architecture Social Work Law

TOP PROFESSIONAL

COLLEGES IN INDIA-2014


MethodologyNinth Year running for the survey , hence, methodology was not altered

Type of Research:Combination of O b j e c t i v e ( Q u a n t i t a t i v e ) + Pe rc e p t u a l ( Q u a l i t a t i v e ) Re s e a rc h Re s e a rc h

( C o l l e g e D e t a i l s ) ( I n t e r v i e w o f S t u d e n t s , Fa c u l t y a n d

Re c r u i t e r s )


Objec t ive Research • All colleges which are govt. accredited and had three passed out batches were considered• Sample Size: UNIVERSE

Perceptua l Research• 14 Cities across India based upon

• Convenience• Number of Colleges in and around that region• Availability of Researcher

Sampling:


After the 2010 panel discussion with expert following 5 parameters were chosen for the evaluation Selection Process Academic Excellence Infrastructure and Facilities Personality Development and Industry Exposure Placements

Questionnaire Preparation:

Questionnaire

Objective Questionnaire

9 Sub- Sections

Perceptual Questionnaire

2 Sub-Sections


During the Data collection following consideration was kept in the mind :

Data Collection:Stream Ranking uptil… Minimum College

DataData collected for

Engineering Top 100 120 131

Medical Top 25 50 52

Dental Top 15 30 35

Architecture Top 10 20 27

Law Top 10 20 30

Hotel Management

Top 10 20 22

Mass Communication

Top 10 20 35

Fashion Top 10 20 45

Social Work Top 10 20 23


Each of the 5 parameters were sub-divided and weightages were given to them

Data Analysis:


Data Analysis Contd…


Result : OUTLOOK 7th July 2014


Working on the Outlook-Drshti Project (code name: Project Suits) was an interesting learning experience.

A survey dominated research study so was exposed to some of the major challenges faced by any researcher i.e. data co l lec t ion and data ana lys i s .

On-field exposure allowed me to hone my communication skills especially convincing power

Opportunity to determine weightages and sub parameters, sub-sub-parameters for Data Analysis.

Conclusion:

Thank You Pradeep Kumar

Roll No. 54Marketing Management

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