1.http://confidenceisbeautiful.blogspot.ca/ April 3rd, 2012Submitted by: Jennifer Hackett

2. AgendaPerspectiveOverviewBusiness ReviewRecommendations/RationaleConclusion 3. Perspective Large number of Canadians use internet 4. Overview Topic: practices of natural beauty andnatural health methods, to achieve real selfconfidence 5. Why? Everything related to the beauty industry hasbeen a big interest of mine for as long as I canremember.Self confidence was once one of my biggestchallenges and now is my biggest strength.I see a large need for people developconfidence.People constantly ask me beauty & healthrelated questions and how to be confident. 6. Mission: Inspire youth and adults to beconfident and to use self confidence toachieve personal goals by accepting, seeingand loving each other as beautiful people. Vision: Inclusive communities made up ofbeautiful people from any age, race, andgender. All people avoid being judgmental,jealous and envious of another person. 7. Who is this for: The targetare mainly female howeverConfidence Is Beautifulpromotes natural beautytips, health information andconfidence buildingtechniques for men,women, girls and boys. The persona is AmyWellborn and 18 year oldCanadian, High SchoolStudent. 8. List of Blog Posts:1)Confident People are Beautiful,2)The Secret Lifestyle to confidence,3)International Womens Day,4)Toddler Beauty Pageants,5) Are You a Crab in a Bucket,6)Connecting Confidence & Beauty,7)Avocados For Health & Beauty,8)True Meaning of Beauty9)Simple Way To Be Confident,10)Health Is Beautiful,11)Dont Regret Easter Dinner,12)Beauty Tip: Eyebrow Threading, 9. Social Media 10. Performance 11. Performance Summary March had the most traffic coming fromhttp://internationalwomensday.com. Total of426 visits. Total page views: 3,572. Unique visits: 1,303Facebook is the top social media source, total of:419 visits. Twitter has 767 Followers & 1,345 Following. YouTube has 999 video views. 12. Business ReviewKey Learning Blog Effectively develop a blog based on metricresults.Indicated Actions Suggestion to post trendy, interesting andnewsworthy information 13. Business ReviewKey Learning Facebook More frequent posting results in a larger reach.Indicated Actions Post related information daily.Key Learning Twitter Twitter controls the follower to following ratio.Indicated Actions Follow accounts who add value to the blog andwho are loyal viewers. 14. Business ReviewKey Learning YouTube YouTube can add value to the blog.Indicated Actions Post videos that relate to the topic.Key Learning Pinterest Connecting with viewers in a more visual way.Indicated Actions Use of pinning photos and videos for others tosee and repin. 15. Recommendation Transform the blog and confidence isbeautiful concept into a profitable socialbusiness. Expand Confidence Is Beautiful onlineand offline. Create a bigger sense of community andawareness. 16. Potential Services Primary focus:Confidence/leadershipbuilding workshops for youth. Confidence buildingprograms for cancer or otherill patients. Healthy lifestyle on a budgetworkshops.Health/beauty/confidencecoaching. 17. Starting a business is notcheap! Fundraisers such as a carwash can be a funand inexpensive way to raise money to startup the social business. Fundraising can also be a fun experiencefor volunteer high school students to buildconfidence, leadership and teamwork skills. Seeking sponsorship from local businessesalso recommended. 18. Internet Marketing Tools Website: will list all the services, connect with allsocial media + blog, contain a donation tab, etc. Blog: will be combined with the site, updatedweekly with keywords that will maximize SEO.Posts about everything that is happening and willbe happening offline. 19. Internet Marketing ToolsSocial Media: will play a large role in the carwashfundraising campaign. Social media will createbuzz about all the business. Facebook Marketplace: Can list fundraiservolunteers needed. 20. Internet Marketing ToolsSponsorships: instead of having a whole bunchof affiliates on the site/blog I would rather targetsponsors. Sponsors can pay to have there productmentioned in blog posts. PR: Creating more press releases abouteverything Confidence Is Beautiful is doing offlineand emailing PRs to local newspapers. 21. Internet Marketing Tools Display Ads http://en.wikipedia.org http://www.theglobeandmail.com http://www.oprah.com/index.html http://www.cosmopolitan.com/ http://www.doctoroz.com/ http://www.fashionmagazine.com/ http://www.nutritionality.ca http://www.canada411.ca/ http://www.canada.com http://www.womenshealthmag.com/ 22. Internet Marketing Tools PPC Ads: 23. Internet Marketing ToolsEmail Marketing 24. Internet Marketing ToolsApp. 25. Thank you for your time!If you have any questions please dont hesitate to contact me:hackettjh@gmail.com