David Sayed Silverlight Media Marketing Microsoft Corporation

Limited content selection

Watching TV is a single task

One device

Paid for by advertising,

subscription or license fee

Enormous amount of

content

Do other things while watching TV

Many devices: TV, computer,

phone, …

Different business models

Connected TV Set Top Box Computer Game Console Media Player Phone Slate

Microsoft Media Delivery Technologies and Solutions

Content Creator Content Owner Content Distributor Retailer

Content Creator Content Owner Content Distributor Retailer

IIS Media Services Silverlight PlayReady Expression Encoder

Connected TV Set Top Box Computer Game Console Media Player Phone Slate

Mediaroom

Live VOD

Live VOD Simulcast

News Sports

Free or Ad-Supported Freemium

Premium (PPV, Subscription)

Catch-up Service Download-to-Own Download-to-Rent

Client features: DVR, multi-cam, closed-captions, multi-audio tracks, markers, interactivity

Content features: on-line/off-line content protection, analytics, ad-insertion, metadata

Multi-platform support: Windows, Mac, Windows Phone 7, STB, Apple iOS (through HTML5)

谢谢

david.sayed@microsoft.com