Internet & Social Media Strategies for 2010

www.aniseo.com/cop15/

in the next 30 mins…

• Basic Online Marketing Concepts.– Jargons.

• How to get started.

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Marketing & Internet

• Traditional Marketing– Sell what you produce– One to One– Same Message to ALL

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Online Marketing

• Web 1.0– Static websites

• Brochure on the Internet• One to Many• Still Traditional Marketing in the form of

– Sell what you produce– Same Message to ALL

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Online Marketing

• Web 2.0– Publishing Revolution

• Don’t need to know the technology to publish– Digital Assets (websites, blogs, photos, Videos)– Dynamic websites– Blogging– Social Networks– Search Engine Marketing– Email Marketing

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Online Marketing

• Web 2.0 (cont…)– Communication: Many to Many– Many Publishers– Social– Ongoing Dialogue

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Web Today

• Real Time• Social• Conversation• Personal• Participation• About Making Friends

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Web is Social

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Social MediaPeople are:

– Publishing• Digital Assets (Content, Images , Video, Audio)

– Listening– Following– Sharing– Connecting– Participating– Voting– CollaboratingCONVERSATIONS

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10Source:http://theconversationprism.com/click/

How do we do this?

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How to …

• Idea / Business• Set Goals• Identify your Digital Assets• One-way Channels

– Search Engines – Email Marketing

• Start the Conversation• Measure

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Idea / Business

• What are you trying to promote.?• Value Proposition?

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How to …

• Idea / Business• Set Goals• Identify your Digital Assets• One-way Channels

– Search Engines – Email Marketing

• Start the Conversation• Measure

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Set Goals

• Measurable• Link them with $$

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How to …

• Idea / Business• Set Goals• Identify your Digital Assets• One-way Channels

– Search Engines – Email Marketing

• Start the Conversation• Measure

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Digital Assets

• Base Camp – Website– WordPress as CMS

• Understand the digital assets:– Domain Name– Website, Content– Blogs– Images, Video, Audio– Emails– IMs– Logins at various social networks

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How to …

• Idea / Business• Set Goals• Identify your Digital Assets• One-way Channels

– Search Engines – Email Marketing

• Start the Conversation• Measure

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Search Engines

• Keyword Research• Quality Content• Links

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Email Marketing

• Avoid Spam Filters.• Thumb Rule: Don’t Spam• Use a software to manage the newsletters,

subscription lists• HTML format – Text to code ratio• Unsubscribe option.

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How to …

• Idea / Business• Set Goals• Identify your Digital Assets• One-way Channels

– Search Engines – Email Marketing

• Start the Conversation• Measure

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Conversation

22Source: http://beth.typepad.com/beths_blog/2009/01/creating-your-organizations-social-media-strategy-map.html

23Source:http://theconversationprism.com/click/

How to …

• Idea / Business• Set Goals• Identify your Digital Assets• One-way Channels

– Search Engines – Email Marketing

• Start the Conversation• Measure

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Measure

• Google Analytics• Other Metrics.

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Wrap-up

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The Secret for Success!

• Remember you are not marketing• Initiate / Participate / Lead the

Conversations• Relationships are Real!• Make Friends.• Enjoy your Social Media Journey• Remember this is a process … not an event!

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Thank you!

www.aniseo.com/cop15/