internet of things: what it is, where it is going and how it is being applied
TRANSCRIPT
Internet of ThingsWhat it is, where it is going and how it is
being applied
Justin GrammensIoTWeeklyNews
About Me❖ Entrepreneur & Engineering Cofounder at Code42
❖ Leader in new and emerging technology
❖ Mobile Software Company - Recursive Awesome
❖ Mobile Twin Cities and Mobile March Conference
❖ Arduino.MN & Connected Devices Community
❖ #IoTHackDay & IoTFuse Conference
❖ IoTWeeklyNews - Newsletter covering IoT trends
Internet of Things
❖ What is it?
❖ Why should you care?
❖ What are the key sectors?
❖ Where is it being applied?
❖ Examples
❖ Summary
What is the Internet of Things?
❖ Definition: Interconnection of uniquely identifiable embedded computing-like devices within the existing Internet infrastructure ( source: Wikipedia )
❖ People often forget that data is nothing without analytics. Monitoring, management, etc. are important!
❖ My definition: Using data and connectivity between device to improve the physical world in which we live
What is the Internet of Things?
❖ “Internet of Things” terminology
❖ Concept coined at MIT Auto-ID Center in 1999
❖ Lots of talk on RFID and NFC, but little action
❖ Past: Roots in industry and business ( M2M )
❖ Today: Mobile phones have brought in consumers
❖ Has now reached the “hype” stage
Why should you care?❖ Major technology convergence coming.
❖ Bigger than the explosion of mobile in 2007
❖ Cheap hardware and low cost networks
❖ 3D printing for low volume runs
❖ Low cost cloud infrastructure
❖ Consumer appetite for monitor and tracking things
❖ Standards starting to emerge - BLE, NFC, Zigbee, AllSeen
❖ Ubiquity of mobile devices for data access
Why should you care?❖ Open hardware having same
effect as open source software
❖ Arduino
❖ Low Cost
❖ Low Power
❖ Well Supported
❖ Excellent for LEAN prototyping
Why should you care?❖ Google - Purchased Nest for $3.2
billion
❖ Intel - $529 million revenue from IoT Division vs. only $51 million from mobile unit.
❖ Apple - Homekit / HealthKit opportunities
❖ Samsung - Purchased SmartThings for $200 million
What are the key sectors?❖ Technology adoption curve. For IoT:
❖ Consumer = still in early adopter
❖ Commercial = solidly in early majority
What are the key sectors?❖ Kickstarter projects are too focused on the consumer.
❖ Building a start up? Focus on the business sector!
❖ Don’t need to solve the entire problem. Focus on one:
❖ Sensors
❖ Apps
❖ Cloud
❖ Integration Services
Consumer Adoption Still Slow
Source: Acquity, 2014
❖ 87% of consumers haven’t heard the term “Internet of Things”
Your Product - Questions❖ Data
❖ If you collected data via sensors, would it provide value?
❖ Connected
❖ Does having the device online provide an improved experience?
❖ Smart
❖ Does adding intelligence into your product make sense?
❖ Is adding connectivity worth the effort and provide value?
❖ It all comes at a cost. Nothing is free
Summary
❖ Some IoT devices are still solutions waiting for a problem
❖ Consumers are still weary until they see applications
❖ Need solutions that are drop dead simple
❖ Easy to explain and provide immediate value
❖ Boomers have money to buy solutions, but a hard market to sell into
❖ Look for solutions to sell into the enterprise
Summary
❖ Can not compromise security and personal data
❖ Is your product focusing on a younger audience?
❖ Optimize for mobile devices
❖ Get to the point and interaction quickly
❖ Provide a social component
❖ Early adopters have some forgiveness in design
Summary
❖ Web 1.0 - Connecting People to the Internet (Browser)
❖ Web 2.0 - Connecting People to People (Social & Mobile)
❖ Web 3.0 - Connecting Objects to People and Objects to each other (IoT)
❖ Lots of talk about the what will happen beyond 2020
❖ Focus on what you can build today!
Thank You
Justin Grammens
http://iotweeklynews.com