INTERNET OF THINGSUSING

BIG DATA

Internet of Things ?

http://www.forbes.com/sites/sap/2014/11/11/is-your-business-ready-for-the-internet-of-things/

Big Data : A Challenge ?• Yes !!• Big Data is a challenge - but not for the marketers. It is a challenge for IT. For the

marketer, it is an opportunity. The challenge in using Big Data is in weeding out the fluff from the real data, understanding KPIs for success, and honing in on what matters. At a basic level, in order to embrace big data, it is helpful to identify and test for the following for your business:

1. What is (are) conversion(s)2. How do you measure conversions (KPIs)3. What is the value of a conversion4. How can marketing impact conversion5. What existing tools and technologies help you in gathering KPIs6. What is non-essential data or vanity data (to your business) - don't spend time

gathering. They may be nice in your presentation to the CEO but at the end of the day, what do they mean to your conversion goals?

• Once you have the above list identified (maybe at a minimum) you have the infrastructure to create strategy, identify channels, and build your customer journey to begin testing the Big Data. Always test, rinse, and repeat !

Applications

• The FiLIP from AT&T is the world’s first “smart locator” that children aged 5-11 wear on their wrists. A great GPS-enabled device for safety-minded parents, the FiLIP also enables kids to hit one button to instantly dial important phone numbers.

• Oral-B Smartseries toothbrush connects via Bluetooth, measures how you brush and lets you know of problem areas so you can adjust brushing technique. Data is loaded into the cloud and sent to your dentist for the ultimate in virtual check ups.

• BrewBot is a smart beer brewing appliance that uses sensor technology used to track and automate the brewing process. Simply follow instructions in the app and add the ingredients when prompted.

Applications• Odell said customers have come to expect the same connected experience

in their cars as their phones provide. Ford obviously saw this coming a long time ago, which is why the company has been so successful bundling SYNC capabilities in its cars. But the connected car momentum hardly begins and ends with Ford. Odell said 79 percent of industry experts believe connectivity will soon be the primary decision in car purchases and 8o percent of cars will be “connected” by 2020.

• “This is more than customers connected to vehicles, it’s about cars connected to their surroundings,” said Odell. “We see real changes in how people will travel.”

• Future vehicles will help ease traffic jams, parking issues and accidents by taking human error out of the equation. The New Ford Focus is a good example because it brings advanced tech, like hands free parking, to masses. “We envision a truly integrated network not just for cars but for all transportation,” said Odell.

Every enterprise needs to factor in how the Internet of Things is going to affect them and their business, and must respond by establishing the right infrastructure to support this level of Big Data and analytics. If they don’t, they will fall behind.

The moral of the story: you can have all the sensors in the world, but you’re still going to need someone to figure out what they’re telling you.

Thanks You !

Bhuvanesh Bhavin

ArkaArka

Avik Debangshu

(Under the guidance of Prof. Vijayalaxmi)