internet of things for retailers

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THE INTERNET OF THINGS What it Means for Retail & What To Do Now

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Retailers need to ask three questions regarding IoT: 1. How can IoT improve operations? 2. How can IoT help consumers shop? 3. Which IoT products should we sell?

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Page 1: Internet of Things for Retailers

THE INTERNET OF THINGS What it Means for Retail & What To Do Now

Page 2: Internet of Things for Retailers

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

About David Dorf

Interested in the intersection of technology and retail.

blogs.oracle.com/retail

Page 3: Internet of Things for Retailers

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

IoT Defined

Connected • Wired, WiFi • NFC, BLE, Zigbee • Unique identifier

Autonomous • Powered • Dedicated (not general purpose) • Not requiring intervention

Transfers Data • Sensor, State • Location

TRUE FALSE

X

TRUE FALSE

X

TRUE FALSE

X

Page 4: Internet of Things for Retailers

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

“If we had computers that knew everything there was to know about things – using data they gathered without any help from us – we would be able to track and count everything, and greatly reduce waste, loss and cost. We would know when things needed replacing, repairing or recalling, and whether they were fresh or past their best.”

– Kevin Ashton, Auto-ID Center, MIT

Page 5: Internet of Things for Retailers

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

How Did We Get Here?

Ubiquitous & Cheap Networks

Radios & Sensors Compute & Storage Availability

Network Addresses

Page 6: Internet of Things for Retailers

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Page 7: Internet of Things for Retailers

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

RFID – In-Store Weapon

Inventory Accuracy

Out of Stock Reduction

50% by

99% by

Loss Prevention

70% by

Locating Product

2-7% lift

Page 8: Internet of Things for Retailers

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Smart TVs What Connected Device Owners are Doing While Watching TV, USA

49% 66%

24% 44%

27% 29%

29% 41%

29% 23%

12% 18%

7% 14%

9% 12%

10% 17%

0% 20% 40% 60%

Smartphone Tablet

Page 9: Internet of Things for Retailers

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

HOUSEHOLD WORK 1.1 Hours

EATING/DRINKING 1.1 Hours

Connected Cars

WORKING 8.8 Hours

SLEEPING 7.6 Hours

LEISURE AND SPORTS 2.5 Hours

IN THE CAR 1.2 Hours

OTHER 1.7 Hours

Page 10: Internet of Things for Retailers

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Home Automation Annual Home Automation System Shipments by Type World Market, Forecast: 2009-2015

Managed DIY Mainstream Luxury

2009 2010 2011 2012 2013 2014 2015

Source: ABI Research

Page 11: Internet of Things for Retailers

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Things Going Online

Page 12: Internet of Things for Retailers

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Wearables

Page 13: Internet of Things for Retailers

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

In-Store Sensors

Page 14: Internet of Things for Retailers

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

To Learn More:

www.oracle.com/retail

blogs.oracle.com/retail

Page 15: Internet of Things for Retailers

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Safe Harbor Statement

The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Page 16: Internet of Things for Retailers

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

The Internet of Things What it Means for Retail & What To Do Now

David Dorf, Sr. Director Technology Solution Management @dordav

1 October 2014

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.