internet of things
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TRANSCRIPT
©TNS 2014
Digital Research
Internet of things
1
Tomas PflanzerHead of Digital Research
[email protected]@gizmax | about.me/gizmax
Wearables Beacons Internet of Everything
Wearables
Thanks to fiction we have very high expectations
We asked the Czechs, what they think about wearables
6,6Index of Interest!
53%Consider the Purchase!
24%Succeed by the end of 2015
Google Glass
191 EURMax price!
Google Glass
Quantified Self
5,9Index of Interest!
57%Consider the Purchase!
38%Succeed by the end of 2015
166 EURMax price
Product is only the beginninghelpful interesting valuable information fun
50% of wearable users lose interest after a short time
What can stop wearables? design
What can stop wearables? battery
Beacons
Beacons
1,9Index of Interest!
33%Succeed by the end of 2015
44% of Czechs would share data about their purchases
70% of Smart Phone users would like to be informed about special offers
Internet of Everything
Brewbot
Oral-B
60% would like to share their health data from wearables with doctor
60% would share data about usage of their home appliances
Internet of Everything
2,1Index of Interest!
28%Succeed by the end of 2015
Czechs want to share
devices… data… opportunities…
2015 will be a great year
©TNS 2014
Digital Research
Stay tuned…
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Tomas PflanzerHead of Digital Research
[email protected]@gizmax | about.me/gizmax